Allyson Shriner Email & Phone Number

• Assist and guide internal marketing strategy to promote the development of Slate (higher education’s go-to CRM and marketing automation platform) services to new and existing clients.
• Curate tangible benefits and outcomes to Waybetter Marketing’s Slate work and help to create case studies, maintain product pages, and build webinar content to promote the service and expand the business.
• Become an integrated member in Slate's Knowledge Center and associated community to be recognized… Show more
• Become an integrated member in Slate's Knowledge Center and associated community to be recognized as a thought leader in the industry and drive future sales relationships.
• Fulfill the execution of all the contracted work including audits of existing instances, optimizing and building communication flows, producing dynamic portal/status pages for students, and developing training programs.
• Successfully manage project timelines, deliverables, and results with internal and external stakeholders. Show less

• Manage a portfolio of 8+ clients and oversee the fulfillment of yearlong campaigns across all available marketing channels including email, SMS, print, and digital efforts.
• Act as lead strategic consultant on all client calls by studying portfolio benchmarks and being aware of industry news and trends.
• Drive customer outcomes and optimize marketing efforts by consistently staying focused on campaign results and client KPI's.
• Propel innovation by continuing to iterate on… Show more
• Propel innovation by continuing to iterate on current campaign offerings based on industry and client needs.
• Mentor, groom, and grow Marketing Account Coordinator while clearly outlining performance goals and supporting professional development. Show less

• Manage a portfolio of 8+ clients and oversee the fulfillment of yearlong campaigns across all available marketing channels including email, SMS, print, and digital efforts.
• Act as the go-to internal resource for client updates and current campaign progress and metrics.
• Optimize marketing efforts by always applying direct-marketing best practices and through consistent multivariate and A/B testing.

Washington D.C. Metro Area

• Manage the day-to-day renewal activities for all subscriber sources including direct mail, email, and online.
• Oversee and maintain automated engagement series and use the resulting metrics to make data-driven improvements.
• Act as the product manager and collaborate with editorial and technology teams to identify and execute on audience development projects and initiatives both on and offline.
• Manage third party vendors used to support all new business and retention efforts and… Show more
• Manage third party vendors used to support all new business and retention efforts and activities.
• Review and analyze monthly ad hoc reports to track progress towards goals and make strategic adjustments as necessary.

Washington D.C. Metro Area

• Support subscription and webinar marketing efforts including assisting with direct mail, email campaigns, online promotions and tracking results.
• Maintain digital delivery schedule and distribute reporting on relative metrics, including usage and engagement.
• Manage products in the Chronicle Store including coordination with the fulfillment bureau, uploading images and copy, and tracking sales and marketing efforts.
• Identify and assemble essential metrics needed to monitor… Show more
• Identify and assemble essential metrics needed to monitor online revenue, promotions, lead generation, and reader/visitor engagement.
• Develop and maintain monthly and ad hoc reports on our key digital products that will allow us to track progress towards goals. Show less

Washington D.C. Metro Area

• Organize, coordinate and schedule email marketing programs across multiple marketing teams including list and audience management and campaign best practices.
• Coordinate timing, distribution lists and other relevant criteria with multiple teams to execute on deliverables for marketing campaigns and projects.
• Model customer personas, engagement milestones, and buying cycles to shape prospect, nurturing and expansion campaigns.
• Advise marketing campaign requestors of best… Show more
• Advise marketing campaign requestors of best practices with regard to marketing automation capabilities, testing and projected results.
• Drive marketing infrastructure for the Eloqua Marketing Automation platform including scoring, multi-touch nurture, profiling and targeted content.

Washington, DC

• Execute email marketing campaigns for over 100 live and virtual B2B events per year
• Manage project plans and ensure cross-departmental (marketing, event production, design and sales) deliverables are completed as scheduled for both internal and sponsored events
• Coordinate prospect lists between 15 events per month while working with Marketing Manager to improve list hygiene
• Create emails, landing pages, and web forms in Marketo for both lead generation and white paper… Show more
• Create emails, landing pages, and web forms in Marketo for both lead generation and white paper programs
• Develop, execute, and manage social media campaigns through Twitter, LinkedIn, and Facebook via Hootsuite Show less

• Responsible for developing current business relationships, establishing new business, and ensuring client satisfaction.
• Manage entire sales process and sustaining business development activities through cold calls, appointments, product demonstrations, proposals and CRM updates.
• Counsel and provide guidance to new hires as a Sales Mentor.

• Lead and guide market research effort to understand shifting enrollment patterns at a youth soccer club.
• Oversee execution of a web questionnaire email campaign via Survey Monkey to over 800 responders.
• Analyze survey responses and present findings and recommendations to senior leadership including the institution of a mentor coaching program.

• Research and recommend potential prospective clients that fit a defined profile and/or have shown interest in advertising across Conde Nast publications.
• Subscribe to newsletters and magazines to be consistently exposed to new leads.
• Define target market for each prospective client and strategically determine the most appropriate avenue of promotion across Conde Nast publications.