I’m an experienced marketer and technologist. A marketing technologist? A technical marketer? Both? Yes. My experience to date has been in the marketing of nonprofit higher education. It’s a space I know and love and believe in deeply. Over a series of increasingly senior roles in the last 10 years, I’ve consulted with colleges around the country taking great pride in using my skillset to help them achieve their enrollment goals. So, what do I know? And what have I done? At this point in my career, I have a comprehensive understanding of the higher ed enrollment marketing cycle and how to use complex tools and automated systems to ensure colleges and universities meet their tuition revenue goals. I’ve built from-scratch systems and processes and utilized marketing automation platforms (Salesforce, Pardot, Hobsons, Campaign Monitor, Slate, TargetX, Marketo, to name just a few etc.). I’ve used skillsets from a variety of disciplines (data architecture, coding, copywriting, and graphic design) to meet our clients marketing objectives. And I’m an experienced leader of both in-house personnel and external vendors and partners. If you think we could have a good conversation, you can reach me at pallant.k@gmail.com.