Max Pollak Email & Phone Number

Columbia, Maryland, United States

Lead digital strategist, operator, and analyst for all digital advertising at Waybetter for our higher education partners. By creating scalable campaigns using data driven analysis I'm able to drive successful and meaningful results for our partners.As lead strategist, I often am on client-facing phone calls where I educate and provide insight into past, current, and future campaign strategies while fielding questions. Educating others is a passion as the more educated my coworkers and clients are, the more they can challenge us to push boundaries and drive improve results.

Annapolis Junction, Maryland, United States

Lead development of digital marketing programs designed to increase revenue and on and off site traffic for internal and external clients.Oversee and manage the digital team and all digital campaigns including but not limited to SEO, SEM, SMM, PPC, Social Media, and Programmatic. Responsible for ensuring all goals are met or surpassed by developing strategy and identifying areas of improvement through detailed data analysis, testing and optimization, all while increasing brand awareness and driving down CPA and CPL’s while acting as a lead strategist on all digital accounts.Additional primary duties include:Point person for identifying, managing, and implementing third party resources, vendors and softwares Assist Agency Director and President/CEO with managing and growing the digital departmentHiring, managing, and leading a team of digital marketing professionals to deliver the lasted digital marketing solutionsMaintain digital certifications including Google, Facebook, BING/Microsoft, SharpSpring, and moreOversee and manage all digital marketing budgets and develop and produce reports for clients and accountingNegotiate pricing with vendors for marketing technology softwareAccount planning, strategy development and management of PPC/SEO/SMM for key clientsAssist sales team, account managers/executives, and President on client discovery, proposal creation, project estimation and client pitches

Annapolis Junction, Md

Baltimore, Maryland Area

Worked with stakeholders companywide and work with all things marketing to help drive improvements to lead generation and conversion programs.Served as Project Manager on various marketing initiatives, while implementing other marketing strategies and best practices. Experience with building and maintaining lead and customer acquisition campaigns including SEO, SEM, display, retargeting, affiliate and email.Assists retention manager in development and execution of retention campaigns.Create, maintain and update reports for the Marketing team on a daily, weekly and monthly basis.Build and create email campaigns and social posts within an ESP and social media tool.Support the channel managers in monitoring campaign performance by analyzing data and reporting back on results.Ensure that external messaging supports overall marketing strategies.Track competitor activity and the marketing mix used by competitors.

Baltimore, Md

Responsible for optimizing client’s web sites for search engines, managing marketing budgets for a variety of sources and determining their ROI, writing and editing client blog posts and press releases, engage in Social Media marketing activities, and identifying opportunities for new client features and optimizations

Baltimore, Maryland, United States

I ran all day-to-day operations and all aspects for Ironclad Authentics, a division of Ripken Baseball. Day to day responsibilities included: Marketing for autographed memorabilia inventory, via Google Ad-words and optimizing for SEO. I maintained the inventory levels of over $300,000 and pricing for IroncladAuthentics.com, all Ironclad products on MLB Shop, MLB Auctions and other third party websites (E-BAY, Amazon, and more). On IroncladAuthentics.com I was responsible for developing and implementing all website promotions and creating marketing campaigns, sending out e-blats via constant contact, entering orders, customer service inquiries, inventory management, generating new customer leads, and product management among other things.Responsibilities included and are not limited to, marketing product, Inventory Management, generating new customer leads, product management, SEO/SEM for http://www.ironcladauthentics.com, analyzing Google Adwords and Google Analytics, etc.

Conducted player signingsPerformed content management for 4 selling platformsFielded telephone calls, and placed orders for customersWorked under Content Manager

Was responsible for increasing attendance at Towson University Sports Business Conference. Was responsible for 300% more people in attendance than any other other Towson Sports Business Conference to date.