Michaela (Bracken) Freytag Email & Phone Number

Columbia, Maryland, United States

Pennsylvania, United States

I decided to start my own business when I realized my passion for photography and capturing moments. I developed a personal online gallery to display my work - Senior Portraits, Weddings and Engagements, Couples, Creative Portraits and Lifestyle. As an entrepreneur, I have collaborated with over 500 clients of all ages to understand specific goals and requests. Developed differentiated marketing strategy and grew through client referrals, SEO and competitive pricing strategy

United States

Creates visual marketing and promotional campaigns for brands spanning industries from food and beverage, to lodging and hospitality. Portfolio Highlights:Hilton Hotel, Indiana PA – Virtual 360 TourSaltStick - Green Apple Chew Product LaunchMerriwhether Hotel, Marriott Autograph Collection - menu launch for restaurant, LĀKMiller’s Prom and Formal Wear - Spring Launch Campaign

During my time at Capital i, I worked as a marketing analyst and used marketplace data to make strategic recommendations to decision makers. I created dynamic dashboards in Power BI to monitor spend and allocation of budget. I used HubSpot’s CRM and create target customer personas and conducted email A/B testing, analyzed results to increase open rates and CTR. I curated multi-week automated nurture email B2B campaigns for organic leads generated on website. I improved SEO through keyword research and implemented changes to company site to improve UX using Word Press. I crafted company success stories. Aided in the development of a new SaaS B2B offering starting from idea generation and took to market.

College Park, Maryland, United States

Worked as a brand manager to create visual content that for The Board and Brew café in College Park. Worked with product lines of food, beverage and games. Shot weekly menu items and ran digital media accounts. Launched curated promotional marketing campaigns highlighting B&B's brand offerings.

Lewisburg, Pennsylvania, United States

During my time at Bucknell, I worked in an inorganic chemistry lab and conducted research with iron nanoparticles and their aggregation. I learned valuable lab, experimentation and analytical skills. This position was held during my junior and senior semesters as well as full time during the summer of 2021.

Pennsylvania, United States

As a Student Photographer I shoot and capture Events, Student Life, and Campus Beauty for Bucknell Communications. Several of the photos have been used in the University's advertisements.

Master Of Science - Ms, Marketing Analytics

Activities and Societies: DI Student AthleteAthletic and Academic scholarship, Academic All-American, Leadership Team, UMD track and field.

Bachelor'S Degree, Chemistry

Activities and Societies: Activities and societies: Student- Athlete, Captain of Track and Field team, Leader - Athletes InterVarsity.