Ally Weber Email & Phone Number

Greater New York City Area

“From the Tony Awards® Gala for 2,500 guests, to a book launch for 200, to a meticulouslycurated VIP dinner for 30, SERINO COYNE EXPERIENCES delivers innovative designs, flawlessexecution, and graceful hospitality.” - SerinoCoyne.comExperience Clients Include: A Doll's House | Dear Evan Hansen | Grey House | Kimberly Akimbo | Life of Pi | New York, New York | Once Upon a One More Time | Shucked | Some Like It Hot | Spamalot | Theatre Communications Group | The Museum of Broadway | The Phantom of the Opera● Produce large-scale special events (i.e. Broadway opening nights, entertainment-based galas, and Tony Awards celebrations) for an average of 800-1,200 guests.➔ Liaise with vendors (A/V, florists, etc.) and venues to ensure that all elements work in concert and within budget.➔ Regularly present event updates and information to Broadway Producers, Management, Press, and Marketing Teams, ensuring effective communication and alignment.➔ Manage an average of 15-25 staffers per event by providing orientation, an overview of function, placement, and supervision; recruit, train, and maintain relationships for staffing future events.● Forecast departmental revenue for Omnicom reporting, contributing to informed agency decision-making and budget planning.➔ Draft contracts and manage event billings, ensuring accuracy and timeliness in financial processes.● Implement an internal monthly social event series to promote team cohesion and community post-return-to-office.

Greater New York City Area

"Broadway Plus connects you to the magic of theater through custom experiences that go above and beyond the ticket... As the world’s first and only Broadway experience company, Broadway Plus creates incomparable memories, both in-person and virtually..." -www.BroadwayPlus.com● Designed, created, and implemented a platform for virtual experiences at the start of the pandemic.➔ Created a new stream of income for 500+ artists to monetize on fan engagement, resulting in $1,000,000+ paid to unemployed artists during the Broadway Shutdown.➔ Increased the company’s size from 2 team members (sole employee along with founder) to 10+ team members due to the platform's fast growth.● Managed 1,000+ virtual and in-person events (concerts, Q&As, classes) for clients such as Google and Paramount that leveraged Broadway Plus' artist roster.➔ Negotiated artists' fees and all elements of their participation in events.➔ Cross-sold events with group tickets (licensed group sales agency).● Oversaw the redesign of the website, going from a non-automated booking process (average of 7 days to book) to an e-commerce shop, allowing instant booking and rescheduling of one-on-one virtual experiences.● Supervised booking, communications, and marketing strategy for the most in-demand artists on the platform (i.e. Tony Winners & Nominees, leads of blockbuster Broadway and touring musicals, etc.).

Greater New York City Area

Greater New York City Area

Greater New York City Area

"321 Theatrical Management is a general management office that oversees producing, managing, and maintaining Broadway shows and National Tours. Current and previous shows include: Wicked, What the Constitution Means to Me, Fun Home, Next to Normal and more." - www.321mgt.com● Managed logistics, execution, and activation of promotional events at locations such as MetLife Stadium and Macy's Herald Square.● Optimized systems and procedures to track trade tickets, therefore providing management with more robust records on allocation.● Organized daily wrap reports specifically for Wicked's producers and general managers, providing comprehensive financial updates and insights on the Broadway production.

Greater New York City Area

"We develop companies, products, and brands for actors, musicians, athletes, writers, artists, politicians, intellectuals and high profile individuals... Blue Bear Brands is an affiliate of Paradigm Talent Agency."● Spearheaded the development and implementation of a comprehensive training program for interns, ensuring their smooth onboarding and equipping them with the necessary skills and knowledge.

Los Angeles & New York City

Select Projects Include: Diamond Diana: Diana Ross' 75th Birthday Celebration and a music festival● Designed professional quality pitch decks and one-sheets.

Greater Los Angeles Area

"Scott Mauro is a Tony Award winning and Emmy nominated Producer of live events, Broadway shows and television specials." - www.ScottMauroEntertainment.com● Responsible for budgeting, drafting proposals, updating event rundowns, and tracking talent offers for events, such as the UNICEF Snowflake Ball.

Greater Boston Area

"The Emerson Colonial Theatre has debuted such seminal Broadway shows as Anything Goes, Porgy and Bess, Oklahoma!, Carousel, Follies, A Little Night Music, Grand Hotel, and La Cage aux Folles, among others… A theatre for the community, Emerson Colonial Theatre will once again contribute to the rich cultural landscape of Boston, with a new and varied program of Broadway shows, live music, comedy and events." - www.EmersonColonialTheatre.com● Analyzed visiting artists’ previous New England and broader US appearances for trends in capacity size and ticket pricing to help with strategic planning of future events.● Examined surveys from out-of-town visitors to understand the financial impact of Boston's pre-Broadway engagements.● Drafted a competitive analysis of Boston-area venue rentals.● Brainstormed specialty food & beverages for a planned musical adaptation of Magic Mike.

Greater New York City Area

"The only fully-integrated, global agency for arts, entertainment, and culture. We bring people together to engage in live experiences." - www.aka.nyc● Researched new plays and musicals in development, Broadway trends, and the industry landscape to assist with pitch strategies.● Initiated creative briefs and circulated assets for approvals, ensuring efficient workflow within internal teams.● Managed note-taking during select client meetings, effectively capturing discussions and translating them into concise and actionable to-do lists for seamless project execution.● Developed and presented a mock pitch with a high-performing intern team, which included integrated ideas that would be considered "firsts" in the Broadway industry.

Greater Boston Area

"The Musical Theatre Society was created to foster and promote an appreciation for musical theatre. We exist to provide and support the production of musical theatre for the entertainment, education, and cultural enrichment of the Emerson College community. Our goal is to make available to all Emerson students the opportunity to realize and develop their talents through the performing arts. We also strive to enhance our community as a whole through outreach programs and service." ● Planned social and educational events throughout the year, including MTS' largest annual fundraiser, Emerson Fights AIDS Week (which resulted in an 18% increase in revenue, compared to the year before).● Produced two of this season's shows: Bonnie & Clyde (Executive Producer) and Dogfight (Associate Producer)

Greater New York City Area

"The Pekoe Group is a full-service boutique theatrical marketing & advertising agency specializing in creating 360-degree marketing plans designed to speak to each client's individual needs and target audience." - www.ThePekoeGroup.comSelect Accounts Included: Avenue Q, Derek DelGaudio's In & Of Itself ● Researched, developed, and executed radio trade deals and promotions for off-Broadway shows.● Identified and cultivated new contacts, therefore expanding the agency's network of valuable connections and potential partners.

Greater New York City Area

"Broadway Briefing brings you a daily, curated roundup of top news headlines, box office reports, opening and closing announcements, and much more at a glance." - www.BroadwayBriefing.com● Authored the first draft of the daily newsletter for Broadway industry professionals.● Conducted surveys among industry professionals to identify their desired premium tools and features for Broadway Briefing Pro. The insights gathered from the surveys informed the development of the enhanced subscription service.➔ Identified partners to provide exclusive content and insights for Broadway Briefing Pro.● Researched and analyzed Broadway social media and financial trends.

Greater Boston Area

"The studio now has three separate and distinct programs: a non-competitive children’s program for ages 3-12, a pre-professional teen program and an open, drop-in class system for adults." - www.JnDance.com● Greeted dancers upon arrival to the studio and completion of class.● Provided personalized consultations on program offerings based on clientele skill level and interest.● Processed payments for class packages and studio rentals.

Great Neck, New York, United States

● Led choreography and improvisational activities to inspire campers in Grades Kindergarten through Five, encouraging them to explore and express their unique artistic abilities.➔ Encouraged proper technique, coordination, and flexibility while emphasizing the benefits of movement and fitness.● Facilitated dance classes for campers with special needs, providing a supportive and inclusive environment.

Bachelor Of Fine Arts (Bfa), Theatre And Performance

Activities and Societies: Musical Theatre Society (Events Director, Actor, Producer), Emerson Fights AIDS (Co-Chair, Auction Committee.

High School Diploma

Activities and Societies: Drama Club (President), Green Team (Secretary), Ballet Club (Member), Chorus (Soloist), School Newspaper.