Alyssa Mcneil Email & Phone Number

Remote

New York, New York, United States

Executed the post-sale process for new and existing paid contextual programmatic advertisment clients that were responsible for over 2M in company business Made daily optimizations on Beeswax and a custom DSP to ensure all campaigns met and exceeded CTR, delivery, and viewability goalsImplemented tags and pixels (including DCM, IRI, and other 3rd party.

New York, New York

Manage the planning, analysis, and implementation of advanced SaaS technology projects for various top mass retailers that are responsible for over $1.5 million in company business Created monthly data-driven reports that analyzed the customer’s journey, then recommend strategic changes to improve the experience and business opportunityAccurately create.

Greater New York City Area

Lead, plan, and implement 40+ monthly product launches and showcases to drive sales, foster positive consumer attitudes, and increase awarenessProject-manage and enhance high-profile Beautiful Discovery Rewards Program by spearheading 200-participant digital activations, conducting direct and digital marketing tactics, and managing online inquiries Drove.

Greater New York City Area

Increased clientele and fostered positive consumer attitudes by spearheading brand-focused, user-friendly website; optimized direct-to-consumer e-Commerce and SEO efforts by conceptualizing and supervising website plan and implementationUpdated and published web content; leveraged $8K marketing budget to amplify owned media channels by crafting and.

Greater New York City Area

Managed agile development coding team and enhanced online user experience by revamping website elements to ensure brand cohesiveness and increase customer shopping optionsInterfaced with internal and external IT professionals to implement critical website updates; coordinated IT ticket submittal and approval process and interfaced with brand marketing.

Jacksonville, Florida/Skillman, NJ

Employed JIRA software and agile methodologies to manage $1M worth of content and security updates for all North America consumer and professional Accuvue websites; utilized ARIS tool to develop research, end-to-end sample releases, and business process mapsRefined business requirements and completed user acceptance testing for scrum masters and.

Washington D.C. Metro Area

Conducted daily media scans to find top articles concerning the technology, communication, and video production industries in order to help the digital engagement services department stay current with industry trends. Curated content for the company's Twitter feed.

Washington D.C. Metro Area

Managed and created Facebook and Twitter content daily to increase Facebook page likes by 73% and Twitter followers by 88%. Monitored client’s campaigns using The Trade Desk, Bright Roll, and AOL Reporting tools to ensure the number of contracted impressions was reached. Generated quantitative client reports for account managers to create an understanding.

Houston, Texas Area

Produced daily content for the company’s Facebook and Twitter feeds increasing their overall content by 600% per week on Facebook and 1300% on Twitter. Managed content for company’s online communities using Hootsuite and Constant Contact. Created company blog, The Test Chronicles, www.thetestchronicles.wordpress.com, and updated content biweekly

Washington D.C. Metro Area

Developed a 8-point strategic plan and SWOT analysis for Central Texas Speedway for company executives to help them understand their online presence from a consumer’s point of view. Performed social media audits on Facebook, Twitter, LinkedIn, and YouTube and provided company executives with a SWOT analysis of their social media footprint. Planned and.

Certificate Program, Entrepreneurship/Entrepreneurial Studies

The Bank of America Institute for Women's Entrepreneurship at Cornell provides women entrepreneurs online education and to build, manage.

Bachelor Of Arts - Ba, Journalism, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Student Society of America (PRSSA) Student Speak Research Institution

High School Degree, General Education

Activities and Societies: National Honor Society (NHS) Marching Band Concert BandRank 100 out of 636 students - Top 15% of class