Experience in B2B/B2C marketing and can define multiple targeted audiences, craft creative messages, and enjoy working collaboratively with a team to execute an effective marketing strategy plan across multiple programs. Manage two separate websites for new and continuous updates throughout the year. Manage social media platforms, Facebook, LinkedIn, Twitter, Instagram, and Vimeo. Also, have experience with creating videos and managing the development of a Podcast.Key Accomplishments:• Manage the day-to-day activities of the marketing team and proactively share best practices, expertise, and problem solve with employees.• Manage list building, persona development, and creative messaging.• Oversee campaign execution, producing fresh content, and monitoring analytics.• Engage in brand awareness, and audience growth through the creation of top-of-funnel brand marketing strategies.• Lead drafting communication materials for campaigns, contributing to blog posts, podcasts, press releases, e-letters, and social media posts.• Colloaborate with marketing and business development teams to produce visually appealing SEO-friendly content that advances the brand.• Use data to understand target audiences, measure the results, and inform future campaigns.• Write, edit, and proof other content as needed to ensure consistency in quality, style, and brand voice across the business.• Website development and website maintenance to two separate website platforms, 24 Watch and WordPress, to ensure it is updated with current products and services, staff changes, blog posts and optimized for search engine results.• Supervise two full-time employees dedicated to social media, email marketing, podcasts, creation of all traditional or digital marketing content and materials.• Monitored monthly results, generated a report and communicate status with executive leadership on campaign performances throughout the year to keep them informed of the results and success of the campaigns.

Utilize a variety of marketing strategies and tactics to develop brand awareness, manage and maintain key relationships with patients and physicians within the local community.*Visit and promote the products/services of FYZICAL Therapy & Balance Centers of Germantown and Rockville to local physicians, medical teams and other health care professionals.*Responsible for increasing patient referrals by establishing new and enhancing existing physician relationships.*Develop marketing strategy plans for pilot and marketing promotional products/services with the FYZICAL team to support internal sales.*Manage social media platforms, Facebook, Instagram and YouTube, to implement creative and innovative marketing initiatives that leverage the FYZICAL brand, service and patient satisfaction.*Create, produce and implement direct mail programs, such as postcards and letters to patients and physician offices and assure that mail was delivered according to deadlines.*Prepare marketing reports for marketing activity, business transactions and manage expense accounts to make sure that we are on track to meet goals and expectations.*Tracks related marketing inventory for field promotion, future events and physician visits.*Create and implement email marketing campaigns to current patients to keep them informed of clinic updates, promotions and new videos.*Develop and create email marketing campaigns to current patients to notify them of updates to the clinic, promotions and new educational videos.*Direct, edit and produce new videos on YouTube and Facebook Live to educate the community, current patients and physicians of the products/services that are being offered, simple stretches and exercises and expectations on services provided by physical therapists.*Update website development and make sure that the websites are up-to-date with current products/services, staff changes and blog posts.

Manage a multi-million dollar annual budget. Maintain and build upon key partnerships with Google, Yelp, Facebook, various external third party vendors and local independent contractors. Created, implemented, measured and refined strategic marketing tactics and digital strategy plans as a part of the digital user experience. Educate local independent contractors to increase their brand presence by utilizing digital and traditional media advertising, online business listings management and activities to help them rank higher through organic and paid search results. Documented best practices and provided digital education on proper methods and overall value.Key Accomplishments:• Proven success in managing local independent contractor level programs that align with the enterprise strategy plan for online business listings management program, digital and traditional media advertising, print yellow pages and paid search advertising.• Monitored monthly results, generated a report and shared the report with executive leadership on program performances throughout the year to keep them informed of the success of the programs.• Remained current on the latest digital trends and optimize for digital media and marketing efficiencies to implement new ideas and technology and add them into future programs that we offer to local independent contractors.• Collaborated with third party vendor to develop new strategy plans to help improve business outcomes and tested ad samples and made additional modifications and ensure that it performs well prior to rolling it out to all local independent contractors.• Created virtual training classes and job aids to assist leadership and local independent contractors on digital media landscape, search engine optimization (SEO), search engine marketing (SEM), online reviews and Yelp resulting in greater marketing digital knowledge, increased online business listing presence, higher ranking on Google and growth of new business.

Facilitate administration of social media account, Celebrate My Drive®. Manage a multi-million dollar annual budget. Maintain key partnerships at an Enterprise level with concerts, auto shows, festivals, sports/university and safety programs, PRIDE organizations, The Parent’s Supervised Driving Program, including various external third party vendors and local independent contractors.Key Accomplishments:• Lead a successful enterprise level program, Celebrate My Drive® to help 3,300+ teens and their high school to commit to safe driving to help reduce distractions and accidents on the road.• Created a Google hangout (first one ever done in State Farm history) with a social influencer, celebrity artist band and teens to increase awareness of the Celebrate My Drive® program. - Achieved 627% lift in daily #CelebrateMyDrive social media mentions - Generated live viewership of almost 6,000+ fans - Delivered nearly 1.1M impressions• Executed a Twitter Party (first one ever done in State Farm history) that surpassed industry standards, drove online commitments, reinforced safe driving messaging and generated social media engagement. - Delivered 164% above average (24.M) impressions - Achieved a unique reach 5,000% above average (4.4M) - Generated close to 3,000 contributors, which produced over 10,000 tweets• Played a strategic role in increasing brand awareness and partnering with local PRIDE organizations, Out and Equal Summit and Love Has No Labels to support the LGBTQ efforts within the community.• Consulted 90+ local independent contractors on local events across the east coast and provided them with allocated funds and best practices to help them increase brand awareness within their local communities.

Managed multi-million dollar annual sponsorship budget. Maintain key partnerships at the local level with concerts, festivals and sports/university amenities including Washington Mystics, New York Yankees, Baltimore Orioles, Philadelphia Phillies, Pittsburgh Pirates, Live Nation - Jiffy Lube Live, Smithsonian National Zoo, DC United, Patriot Center, Virginia Tech, iHeart Media - Jingle Ball (NY), The Marketing Arm - Better State Crew, Auto Shows (DC and NY) and Virginia Sports Properties. Consult with company leadership and independent contractors in the location of auto growth opportunities in local markets.Key Accomplishments:*Assisted an enterprise level program to assist other market areas to make effective business related decisions to execute sponsorship plans to attract new business over a six-month period.*Developed and executed successful program that led to the retention of young adults in 658 businesses.*Created and distributed postcard that advertised promotional landing page, resulting in 15,000 hits and more than 1,300 young adults requesting information on insurance products and services.*Oversaw a six-state independent contractor incentive program that generated 1,862 new auto policies over a two-month period.*Implemented and managed 500+ sponsorships, generating over 135,000 leads in the young adult and Hispanic markets over a four-year period.*Created virtual training classes and job aids to assist company management and independent contractors on use of a new direct mail tool, resulting in greater retention and generation of new business.

Gathered statistical data including census data, feedback from company independent contractors and marketplace knowledge to create results-driven tactical marketing plans. Identified ZIP codes with the most significant potential for growth. Met with executive leadership and local agents to present information and market opportunities.Key Accomplishments:*Implemented 13 out of 52 market insights assessment reports throughout six states

Prepared spreadsheets and statistical data for insurance increases/decreases. Managed and updated ratings pages utilized by local agents in delivering quotes to customers. Oversaw updates after insurance rates were approved.Key Accomplishments:*Led and coordinated the rollout of a companywide specialty insurance products rating program

Provide outstanding customer service to help customers find the wedding dress of their dreams to finding the perfect dress for any special occasion event, such as prom, homecoming, military ball, communion, etc. Key Accomplishments:*Consistently provide excellent service and help sell the gown, headpiece, shoes, jewelry to accessorize the bride, bridal party and all occasional customers*Educate customers on the benefits and services of David's Bridal and how our experience is unique to other local bridal stores and boutiques*Maximize sales and customer satisfaction by providing superior service with every customer visit*Knowledge of all David's Bridal merchandise and build on product knowledge on an ongoing basis*Follow-up and communicate with customers by following the Relationship Management standards*Maintain and support store management in performing inventory counts, merchandising the sales floor and completing markdowns*Help answer the phone and provide customer information in a professional manner*Provide an efficient and friendly checkout experience for customers purchasing products in the store and over the phone

*Maintain a $15,000 budget *Managed transactions from vendors and deposits from homeowners*Prepare yearly budget for upcoming year and present it to the Board of Directors for approval*Prepare yearly federal and state taxes and certificates of deposits