Amanda Penning Email and Phone Number

-Collaborate with design lead and discuss project objectives, develop design plan and budgets and present ideas to client in a way that inspires action. -Lead project coordination through all phases of design: discovery, presentation, conceptual, development, construction, and completion. -Develop new project management process and streamline team organization and efficiencies.-Allocate resources and budget efficiently while scheduling with key team members. -Monitor, and share daily progress with stakeholders and clients and hold daily standup meetings.-Address any potential problems and quickly provide solutions to keep project moving. -Manage client expectations and budget throughout the project to ensure client goals are met. -Successfully completed and sold 1.3 million dollars in client projects in 2020. -Positioned myself as the expert on remodel projects by offering first-class client experience through a streamlined schedule of events and exceeding goals and expectations.

-Created and built a successful home decor + DIY website.-Pitched content and featured nationally on outlets including The Everygirl, Apartment Therapy, Brit + Co and BuzzFeed for my work.-Utilized SEO strategies and performed in-depth keyword research, resulting in a 70% growth in organic search traffic from Google in a one year. -Partnered and built relationships with lifestyle brands and developed original content including writing and photography to promote products in a unique way. -Managed a complete rebrand including migrating platforms and hosting, and worked with a designer to improve readability and overall user experience and site speed.

-Partner with cross-functional teams consisting of merchandising, UX, email, social, website, and SEO to coordinate, plan, & develop strategy for campaign messaging for all marketing initiatives.-Oversee campaign execution from start to finish, managing the process of multiple teams, projects, and priorities at a time and responsible for key metrics to drive business. -Manage influencer partnerships and coordinate campaigns to ensure messaging is clear and goals are met, utilizing tracking performance tools. -Conduct A/B testing to continually optimize engagement and increase open rate, click through rate, and sales and identify new strategies and growth opportunities.

-Produce email marketing campaigns for Oriental Trading Company and its affiliates, including CustomFun365-Oversee email promotional calendar and coordinate with pricing team to ensure timing and budgets align. -Develop e-mail content strategy, working with the extended team to determine areas that need exposure and ensure all business needs are met. -Report on email KPIs with stakeholders and make decisions for next quarter based on results.-Assist in launch of new brand, CustomFun365 and develop messaging and strategy for welcome series campaign.

-Implemented new email schedule system for entire company to streamline planning and cross-departmental organization. -Headed launch of in-house influencer program with 50+ bloggers to create unique content and increase brand exposure. -Closely collaborated with the creative team to execute the marketing intent of the campaigns via photography and video. -Oversaw email campaign strategy and planning to ensure it aligns with merchandising goals and business needs and analyze results. -Managed subscriber database of over 5 million customers and created audience targets and filters based on marketing campaign needs. -Built and tested daily promotional emails and ensure user experience is optimal and website links are working properly.

-Manage social calendar and update blog and email topics based on upcoming retail sales, trends, news and work closely with retail team to gather current promotions and offers.- Develop blog content including writing and graphics for promotional strategies to increase awareness and drive affiliate revenue. - Head email outreach and send weekly newsletters to influencers, highlighting current promotions and incentives. - Review influencer account performances weekly and analyze gross revenue, click through, margin, and conversion rate using our reporting system, Omniture.- Identify new opportunities for affiliate revenue growth and promote behavior that grows spends with ShopSense but also ensures long-term client success.- Oversee brand collaborations with influencers, pitch opportunities, and select influencers that are the best fit and manage campaign from start to finish and report on results.

• Analyze weekly performance by compiling and presenting a marketing recap including social media, blog posts, comments, and Google Analytics.• Identify areas of growth based on analytics and oversee marketing strategies for campaigns from ideation to execution.• Drive conversation on social media by posting daily blog updates on Facebook.• Manage media relations by overseeing inbox and responding to inbound e-mails.

• Drive media outreach by pitching client stories and blog series ideas to publications and bloggers to grow our audience.• Write weekly blog posts on current events and marketing related topics, earning a 700% increase in unique monthly page views over a nine month period. • Design print invitations, marketing brochures, and assist in developing integrated marketing strategies for fashion, design, and lifestyle clients.• Grow and manage online communications through social media engagement and outreach, with a 20% increase in Twitter followers in nine months.• Generate lead acquisition by reaching out to potential clients.• Help client increase Google rankings to the first page by implementing SEO strategies such as researching longtail keywords, titles, and alt tags.

• Align organizational messaging and graphics for blog two-three days per week on current projects, interior design trends, and fashion for a 65% increase in unique monthly page views in five months. • Develop creative content and establish editorial calendar.• Research current interior trends and shops by reading many blogs,magazines, and catalogs.

• Retrieved sales, units sold, and margin percent data from company databases and converted it into comprehensive graphs for review by upper management. • Qualified and cold called a list of hundreds of leads with a 6% success rate, being the first intern to bring in a half million dollars to the bottom line.• Created margin, sales, and commodity reports in Excel to analyze the company's success over the past ten years. • Correlated material prices with industry trends to make predictions and seek out opportunities for the future.

• Provided feedback on English proficiency for international graduate students’ oral exams.• Analyzed and made decisions regarding the data used for research.• Worked with students one-on-one for practice to help improve their speaking and pronunciation skills.• Created an organized system to store data for future reference.

• Managed all social media sites for Octadyne Systems and AutoJini.com • Implemented and managed a specific marketing plan involving a social media campaign, web development, and regular blog postings.• Led dramatic growth for AutoJini by increasing leads, site traffic, and sales.• Managed the Facebook, Google+, LinkedIn, and Twitter pages, delivering a 200-plus increase in followers on Twitter, and a 30-plus increase in fans on Facebook organically.• Wrote weekly blog posts reaching a vast audience.• Conducted market research on the future launch of a new web application, as well as on topics of social media, e-mail marketing, and blogging.