Amanda Sohaney, Mba Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Set product strategy, executed, and brought new products to market, while leading cross-functional teams and ensuring alignment between stakeholders.Initiated change management coordination to stakeholders in the organization impacted by product development.Developed and implemented a comprehensive and accurate company-wide product training plan.Ensured internal and external plan materials were current and accurate.Conducted competitive research and remained up-to-date on changes to third-party products or services.Oversaw and drove key projects and initiatives, ensuring deadlines were met, objectives were achieved, and cross-functional departments were aligned.

Austin, Texas, United States

Oversaw and drove key projects and initiatives, required for the launch of a brand new company.Created and executed project plans, and coordinated resources to bring new products to the market.Led vendor discovery and evaluation, ensuring cross-functional alignment.Managed the nationwide Third-Party Administrator (TPA) licensing and registration process.Escalation point for product, branding, messaging, and marketing needs.Developed marketing concepts and interfaced with an agency to create marketing content.

Austin, Texas, United States

Developed a comprehensive report mapping the marketing funnel and identifying KPIs at each stage.Monitored movement through the marketing funnel using the KPI report, tracking trends and areas for optimization.Analyzed lower-than-anticipated performance for a key account, using data to identify the problem and offer actionable solutions.Analyzed email and SMS automations and identified key insights and trends for continuous improvement and creation of new automations.Reported on audience demographic/behavioral data to inform campaign strategy.Created and presented actionable, data-based reports to leadership, marketing, and account teams.

Taught an 18-week digital marketing certificate course at the University of Texas and Arizona State University covering digital marketing strategy, campaign development, content strategy and SEO, website design and optimization, and digital advertising.

Austin, Texas

Led the marketing team and all marketing communications activities for two brands: a construction technology product and engineering services.Created and executed marketing plans for new product and service launches.Worked closely with product and sales teams to develop audience personas and messaging.Developed and implemented a content marketing strategy to increase organic website traffic.Worked with SMEs to write press releases, case studies, white papers, and other technical articles to publish online and pitch to industry publications.Created organic and paid social media strategies for Facebook, Twitter, and LinkedIn.Set KPIs and presented regular reports for product, sales, and leadership teams.Wrote monthly email newsletters and automated email journeys.Designed brochures, fliers, and other marketing materials.Coordinated tradeshow and conference participation.Worked with an agency to optimize Google Ad campaigns and landing pages.Designed and maintained multiple WordPress websites.Managed and allocated a marketing budget.

Lancaster, Pennsylvania Area

Developed a video strategy, setting long- and short-term goals for growth.Supervised a video team.Directed and produced original video series, live video productions, and short social media videos in an in-house studio.Wrote scripts and produced graphics for video content.Reported regularly on KPIs for sales and leadership teams.

Lancaster, Pennsylvania Area

Reported daily, weekly and monthly on digital KPIs using Google Analytics to track website growth and learn audience behavior.Presented key findings to leadership and executive teams. Analyzed social media insights to determine best posting practices.Monitored real-time website analytics.

St. Louis

Researched media contacts and pitched client stories to media outlets.Monitored social media conversations in real-time to identify opportunities for clients to engage.Researched social media analytics to guide strategies.

St. Louis

Managed Steak ‘n Shake’s Facebook community (2 mil likes).Wrote Facebook and Twitter content calendars for multiple clients.Researched social media influencers for various clients.Created social media graphics.

University Of Missouri

Maintained and developed partnerships with other organizations to improve brand image and increase awareness of the station.Managed the executive staff of 20 students and ran weekly meetings.Allocated and managed a $12,000 budget.Facilitated the addition of two new student-produced shows.Scheduled original content, commercials and movies to play on TV.Maintained and updated website and social media.Oversaw daily station operations and set long-term goals.

Columbia, Missouri

Planned and coordinated a charity fundraiser.Coordinated and executed social media campaigns.Taught staff members equipment and production.Updated and maintained the website and social media.

Master Of Business Administration - Mba

Bachelor'S Degree, Journalism - Multimedia Producing

Minors in business and psychology. Multicultural certificate.