Amanda Thompson Email & Phone Number

Colorado

Supports Global Strategic: Cisco, NetApp, IBM Cloud, Lenovo and HPE as well as Premier, Standard and Basic Technology Alliance (TAP) partners (Pure, Nutanix, ExaGrid and others)Alliance Marketing Manager is responsible for joint planning, co-developing and implementing marketing strategies and programs with Veeam’s Alliance team and Alliance partners. In addition, co-develop and run innovative and cost-effective marketing programs and campaigns that align with Alliance program objectives and assist in driving revenue with our partner ecosystem. Responsible for managing marketing programs from conception through program execution and evaluating marketing programs against quantitative and qualitative objectives to ensure continuous improvement.• Provide marketing support for Veeam’s Alliance team members• Develop and manage Alliance Marketing programs • Balance alliance partner needs with Veeam standards and best practices• Create both program messaging and joint value messaging for use in website content, news releases, collateral and demand-generation campaigns.• Manage the hands-on day-to-day execution of marketing plans, deliverables, and action items • Evaluate and recommend investment in marketing opportunities offered by alliance partners, manage Veeam’s participation in alliance partner marketing activities• Collaborate and communicate with regional marketing teams in support of Alliance marketing activities• Maintain and update Veeam content and contacts on alliance partner portals• Responsible for managing the Alliances marketing budget; process requests for Market Development Funds (MDF) for investment in Alliance activities; secure proper approvals; issue PO numbers to partners, submit for payment• Track proof-of-performance (POP) and ROI on marketing investments, ensuring Salesforce.com is updated with alliance marketing activity details and results• Manage multiple campaigns from conception and launch through evaluation

Westminster, Co

Tandberg Data (formerly Exabyte Corporation), Boulder, CO Thirteen year career with this leading global supplier of data protection and backup/archiving solutions including 5 promotions within sales and marketing with significant revenue contributions. A deep understanding of Sales with a proven success record in Marketing.Marketing Manager – Americas Sept 2002 – January 2013Collaborating with strategic partners to develop co-marketing, co-selling, joint product propositioning and campaigns resulting in revenue success through leveraging mutual strengths. Working with top customers to design and execute integrated go-to-market plans and programs and implementation based on business needs and budgets. Strategic planning and analysis, including market definition and sizing and segmentation, targeting and positioning. Working with a variety of functions, including Sales, Product Management, Engineering, Finance and Operations. Deep understanding of key messages, value propositions, competitive differentiation, and customer purchasing behaviors. Development of content and deliverables articulating customer business challenges and solutions to them.Translating product positioning and attributes while facilitating training and reinforcement of messaging and strategies. Leverage and/or integrate brand assets, media relations, customer references, and analyst relations into campaigns.Specializing in:E-commerceWebsite and Portal ManagementEvent ManagementCatalogs / Direct Mail / WebPromotions Development and Implementation of Sales Tools Webinars, training programs, specialist trainings, floor days, and continuing education programs.

Boulder, Co

CDW Account Manager and Marketing Manager Dedicated National Account Manager and Marketing Manager for CDW, $15M account contributing 53% of channel revenue. Assumed marketing responsibilities in 2005. Developed/executed model channel marketing programs and business tools adopted throughout company. Maximize a lean marketing budget of $300K supporting programs, catalog, online advertising, and sales incentive programs. Achieved the lowest spend/revenue ratio at 5% of all e-Commerce account; maintaining target margin on all products.

Boulder, Co

E-Commerce Account Manager Sept 2001 – Sept 2002Proposed and won approval for the formation of a new division focusing on 5 key reseller partners, CDW, Insight, PC Connection, Microwarehouse, and PC Mall. Empowered to establish rules of engagement and build strong relationships with the resellers to launch this new division. Grew division to a $28M channel in tape storage solutions. Increased sales of the 5 reseller partners by 20% over the previous year, exceeding 2001 quota by 116%.

Bachelor'S Degree, American History (United States)

Activities and Societies: Ice hockey, Field hockey, Equestrian Club, Outdoor ClubWinner of the Elizabeth Blackwell Academic Scholarship.

Continuing Education, Continuing Education, Communications