Amanda Lopez Email & Phone Number

San Diego, California, United States

San Diego, California, United States

- Led and managed The Center’s strategic communications and marketing, including digital media strategies, working collaboratively with internal teams and external partners to engage and activate diverse online audiences. - Oversaw over 20+ social media channels across platforms and manage The Center's website.- Project managed targeted digital marketing campaigns from creative inception to budget management to implementation and post-campaign reporting. - Project Manager and thought partner of Digital Marketing Campaigns and larger organization-wide Marketing initiatives.Digital MarketingSocial Media MarketingSocial Media Content StrategyOrganic Social Media Paid Social MediaEmail MarketingContent Marketing and StrategyCrisis Communications Website Management Wordpress, Mailchimp, SproutLead Staff-wide Social Media Training

San Diego, California, United States

Digital Marketing, Social Media Marketing, Social Media Content Strategy, Organic Social Media, Paid Social Media, Email Marketing, Content Marketing and Strategy, Crisis Communications, Website Management Wordpress, Mailchimp, Sprout, Asana, CanvaDeveloped and implemented internal Social Media Training as part of onboarding for new staff.

Greater San Diego Area

• Write copy designed to effectively reach target markets and promote brand awareness for web, email communications, social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), and promotional collateral. • Managed website redesign in Jan. 2018 resulting in a 90% increase in website users and 88% increase in website sessions.• Plan, manage, and execute editorial calendar of digital initiatives including but not limited to social media posts, blog, events calendar, email and promotional campaigns.• Collaborate with Graphic Design Agency to ensure integrity of media assets, digital ad campaign creative and copy.• Prepare and analyze growth reports for digital initiatives using analytics tools to present KPIs and best practices for future campaigns. • Create and execute documentation and promotional strategies for onboard events including pre-event promotions, day of photography, videography, livestreams, follow up and more.

Greater San Diego Area

• Main point of contact for 13,000+ membership base. • Coordinated “Member's Only” events; sought vendors, negotiated terms & conditions.• Raiser's Edge utilized for accurate member records and reporting. • Process membership new memberships at all levels & renewals through Raiser's Edge.• Social Media Marketing through collaboration with Marketing Department.

San Diego, Ca

Full service events and catering company, Mexican cuisine. Top vendor at UC San Diego and San Diego State University events. Family business that takes great pride in providing authentic and delicious eats for their loyal clientele.• Developed a marketing and operations strategy including a customer retention program, employee handbook, email campaign schedule, and the creation of social media accounts.• Created a blueprint for brand voice and visuals across all digital platforms including web, Facebook, Instagram and Twitter.

Greater San Diego Area

Largest financial literacy organization in America. Mission to end financial illiteracy, one community at a time. No cost, financially themed, educational workshops for groups of all sizes.• Composed and edited marketing materials: flyers, brochures, ebooks, pamphlets, etc.• Designed e-mail campaigns and templates to ensure a high lead to customer conversion rate.• Assisted in website user experience development and managed website updates.• Wrote and edited blogs based on SOFA member activity and business developments. • Maintained and managed social media accounts including Twitter, Facebook, LinkedIn.

San Francisco Bay Area

Bay Area based Non Profit organization dedicated to uplifting the human spirit by providing free, live, quality shows to people who live in institutions or are otherwise isolated from society. • Performed in Rehabilitation Center, Juvenile Facilities, Women's Shelters, Hospitals, and facilities in which people were confined. • Won Outstanding Performers award for 2008 with ensemble group.• Helped organize events for proper preparation and smooth execution.

Ba, Communication And Media Studies, Visual Culture, Magna Cum Laude

Art History & Visual Culture