Amanda Markell Email & Phone Number

Beverly Hills, California, US

Inglewood, California, US

Los Angeles, California, US

US

• Identify and manage cross-project dependencies. Consolidate, communicate and oversee all issues and risks affecting the marketing campaign. Communicate project status to participants and stakeholders accurately and on.
• Create media plans, allocating amounts for each campaign, budgeting accordingly. Book and execute media buys, optimize for ticket sales, and report on success. Fluidly re-allocate funds based on performance, monitoring.
• Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
• Collaborate with artist management and bookers on digital strategy across assets and overall branding. Ensure all production specs and timelines are met with assets trafficked accordingly.

Santa Monica, California, US

• Created, developed and execute marketing strategies for new and catalog releases.
• Collaborated with strategic partners including Amazon, Google, Apple, Spotify, YouTube, Vevo and more to promote new content and drive sales.
• Managed campaigns from a domestic and international perspective. Managed marketing budgets.
• Liaised with artists, managers and representatives. Actively contributed to long and short-term planning.

Los Angeles, CA, US

• Executed online marketing strategies for a diverse roster of CAA clients on tour such as Journey, Pentatonix, Childish Gambino, John Fogerty, Warped Tour, Chicago, Kraftwerk and more.
• Responsible for post-support that agent/artist management may require including coordinating marketing calls, brainstorming and compiling additional backend efforts/promotions.
• Worked with artist management, record labels and marketers on a national and international level.

Beverly Hills, California, US

• Solicited promotions across various platforms including radio, social and retail.
• Assisted the marketing team with promotion proposals, budgeted and allocated costs, brainstormed creative marketing ideas for shows, and produced e-cards allowing tight deadlines to be met.
• Supported the marketing team at multiple venues such as The Wiltern, Hollywood Palladium, and the Los Angeles Historic Park to ensure media and press successful coverage at shows.

US

• Handled incoming press inquiries, pitched to local and national outlets.
• Created and updated promotional materials for a roster of artists including Michael Buble, Regina Spektor, Atlas Genius and Tom Petty.
• Researched and tracked artist progress through Mediabase, NextBigSound and Nielsen SoundScan.

London, GB

• Clients included Twentieth Century Fox, Universal Pictures, Warner Home Entertainment and HBO.
• Pitched to London publications, established reporter relationships.
• Arranged and scheduled press trips, composed event press releases.

Los Angeles, CA, US

• Clients included General Mills, NASCAR, PGA Tournament and Coca Cola.
• Assisted with research. Wrote copies for news releases.
• Aided in organization and preparation of events for clients.

• Contributed weekly music news stories concerning new artist releases, technology and tour news.
• Reviewed concerts for LMG.com, contributed coverage from the Bonnaroo 2011 festival.

Santa Clara, CA, US

• Identify sponsorship opportunities
• Promote and brand Chegg at on-campus events
• Spread awareness of Chegg through social media

Tempe, AZ, US

• Ensured compliance for financial and planning aspects of concerts and annual festivals.
• Handled artist production/hospitality riders. Booked catering for all events.
• Organized promotional strategies, collaborated to produce marketing materials.
• Reserved on-campus venues to execute shows in; examples being Wells Fargo Arena (12K+ capacity), Grady Gammage Auditorium (3K+ Capacity), Student Recreational Fields (8K+ capacity), etc.

Tempe, AZ, US

• Set up and planned concert events on the Arizona State campus.
• Gained experience booking, promoting and running live events.

Phoenix, AZ, US

• Wrote and reported on various events within the Tempe community beat in Arizona.
• Stories include covering Ironman Arizona 2009, the Tempe Symphony Orchestra’s 35th season and coverage of Tempe’s historical golden dome.

US

• Maintained a weekly column and contributed daily news stories for the company website.
• Contributed and executed online marketing strategies, including social media.
• Maintained social media components, developed contests and other promotional content.
• Assisted in artist relations and gained knowledge within music publishing, royalties and distribution.

Beverly Hills, California, US

• Assisted marketing director and public relations directors at live shows in large Phoenix venues.
• Reached out to Las Vegas, Albuquerque and Phoenix markets and secured promotional campaigns.
• Contributed office hours, expanded street team, executed online marketing tasks.
• Gained experience writing entertainment press releases.

• Responsible for branding on-campus.
• Maintained an ASU specific music blog.
• Completed various assignments given weekly to all campus representatives.

Henderson, NV, US

• Manage seat and theater guests.
• Take notes from Q&A sessions with directors.
• Worked national premiere for Ocean's Thirteen.

M.A., Strategic Public Relations

B.A., Journalism, Public Relations

Education record