Amanda Saunders Email & Phone Number

Santa Clara, CA, US

• Lead the Enterprise Generative AI Product Marketing team with a focus on enterprise software for developing and deploying AI in production.
• Develop compelling messaging and positioning for enterprise AI products like NVIDIA NIM, NeMo, and AI Foundations
• Drive product adoption across key verticals such as retail, manufacturing, smart cities, and healthcare
• Coordinate product launch activities and develop marketing materials for ongoing campaigns
• Translate intricate technical concepts into clear, compelling value propositions and thought leadership content
• Engage a cross-functional team comprising product management, industry, partner, and campaign teams

Santa Clara, CA, US

• Manage a team to develop messaging and positioning for edge AI products that help drive adoption across key verticals including retail, manufacturing, smart cities, healthcare, and more.
• Drive and coordinate product launch activities, marketing materials for ongoing campaigns, and partner marketing opportunities
• Build a cross-functional team with product management, industry, partner, and campaign teams to drive edge AI messaging and collateral into the market

Santa Clara, CA, US

• Work with the sales teams to create messages, content and sales tools that help drive increased sales across all product areas
• Help align product and industry messaging so that sales can target and engage customers more effectively
• Create templates and frameworks for sales plays, industry presentations, and other deliverables that can be leveraged by sales and marketing leads
• Enable field teams with target messages and assets for strategic company sales initiatives and new product introductions

Santa Clara, CA, US

• Develop positioning and messaging that resonates with a broad set of industries and customer segments
• Drive and coordinate product launch activities including the development of product web content, demos, sales tools and more
• Be the voice of the customer to cross-functional product development and marketing teams
• Lead sales enablement and training for both internal teams and partner organizations to help them identify prospects, deliver value prop and grow customer base

Redwood City, CA, US

• Generate content including blogs, white papers, videos, case studies and more
• Create product and feature demos to help drive adoption and expansion of customer usage
• Manage content calendar to align with major messages, industry events and product announcements
• Leverage various social media platforms to promote thought leadership to users and prospects
• Engage with customer to help tell their success stories through various channels
• Measure and optimize content and customer campaigns to drive awareness and leads

Fort Lauderdale, FL, US

• Lead creation of messaging and positioning that helps build the Citrix brand, ensuring consistent application and naming across all products
• Design and oversee creation of tools and programs to help drive messaging effectiveness and communicate the value of the Citrix product portfolio in sales and marketing materials
• Gain a clear understanding of market drivers and customer requirements to set strategy of multi-product go-to-market programs that drive momentum and adoption of Citrix product and solutions
• Create and enforce product marketing standards and templates for messaging and product deliverables
• Engage and lead a wide variety of product, marketing and field teams to ensure successful and quality execution of deliverables and programs
• Manage content direction of strategic, cross-product industry and analyst events designed to create brand awareness and drive demand generation

Fort Lauderdale, FL, US

• Conduct market research by contacting existing users to determine a more effective process for turning leads into sales
• Analyze sales reporting and determine opportunities to improve or add to the existing sales strategies
• Create and update sales training and execution materials for both internal and external campaigns
• Manage external third party sales organizations to qualify leads and close opportunities through existing channels
• Develop and manage content for the website, demand generation, marketing collateral and sales materials

Providence, Rhode Island, US

• Highest billing retail sales person at the Boston Phoenix
• Was promoted to lead sales position on the retail team at the Boston Phoenix within 6 months
• Made Closers Club at Phoenix Media/Communications Group twice by selling over 125% of my sales goal
• Experience selling converged media; including print, online, radio and interactive promotions
• Responsible for selling and managing numerous accounts as well as developing ideas for creative materials

GB

• Was the 3rd highest earner of 40 employees in my first month, selling over £20,000
• Responsible for researching target companies, developing prospect list and making at least 10 pitches per day