Amanda Saunders Email & Phone Number

Santa Clara, Ca, Us

• Lead the Enterprise Generative AI Product Marketing team with a focus on enterprise software for developing and deploying AI in production.• Develop compelling messaging and positioning for enterprise AI products like NVIDIA NIM, NeMo, and AI Foundations• Drive product adoption across key verticals such as retail, manufacturing, smart cities, and healthcare• Coordinate product launch activities and develop marketing materials for ongoing campaigns• Translate intricate technical concepts into clear, compelling value propositions and thought leadership content• Engage a cross-functional team comprising product management, industry, partner, and campaign teams

Santa Clara, Ca, Us

• Manage a team to develop messaging and positioning for edge AI products that help drive adoption across key verticals including retail, manufacturing, smart cities, healthcare, and more.• Drive and coordinate product launch activities, marketing materials for ongoing campaigns, and partner marketing opportunities• Build a cross-functional team with product management, industry, partner, and campaign teams to drive edge AI messaging and collateral into the market

Santa Clara, Ca, Us

• Work with the sales teams to create messages, content and sales tools that help drive increased sales across all product areas• Help align product and industry messaging so that sales can target and engage customers more effectively• Create templates and frameworks for sales plays, industry presentations, and other deliverables that can be leveraged by sales and marketing leads• Enable field teams with target messages and assets for strategic company sales initiatives and new product introductions

Santa Clara, Ca, Us

• Develop positioning and messaging that resonates with a broad set of industries and customer segments• Drive and coordinate product launch activities including the development of product web content, demos, sales tools and more• Be the voice of the customer to cross-functional product development and marketing teams• Lead sales enablement and training for both internal teams and partner organizations to help them identify prospects, deliver value prop and grow customer base

Redwood City, Ca, Us

• Generate content including blogs, white papers, videos, case studies and more• Create product and feature demos to help drive adoption and expansion of customer usage• Manage content calendar to align with major messages, industry events and product announcements• Leverage various social media platforms to promote thought leadership to users and prospects• Engage with customer to help tell their success stories through various channels• Measure and optimize content and customer campaigns to drive awareness and leads

Fort Lauderdale, Fl, Us

• Lead creation of messaging and positioning that helps build the Citrix brand, ensuring consistent application and naming across all products• Design and oversee creation of tools and programs to help drive messaging effectiveness and communicate the value of the Citrix product portfolio in sales and marketing materials• Gain a clear understanding of market drivers and customer requirements to set strategy of multi-product go-to-market programs that drive momentum and adoption of Citrix product and solutions• Create and enforce product marketing standards and templates for messaging and product deliverables• Engage and lead a wide variety of product, marketing and field teams to ensure successful and quality execution of deliverables and programs • Manage content direction of strategic, cross-product industry and analyst events designed to create brand awareness and drive demand generation• Participate in the creation of thought leadership including social media, webinars, podcasts, videos, etc.• Contribute to strategic planning and serve as the voice for critical business and customer requirements• Mentor and/or manage other product marketing members to drive individual development plans and deliver business results

Fort Lauderdale, Fl, Us

• Conduct market research by contacting existing users to determine a more effective process for turning leads into sales• Analyze sales reporting and determine opportunities to improve or add to the existing sales strategies • Create and update sales training and execution materials for both internal and external campaigns• Manage external third party sales organizations to qualify leads and close opportunities through existing channels • Develop and manage content for the website, demand generation, marketing collateral and sales materials

Providence, Rhode Island, Us

• Highest billing retail sales person at the Boston Phoenix• Was promoted to lead sales position on the retail team at the Boston Phoenix within 6 months• Made Closers Club at Phoenix Media/Communications Group twice by selling over 125% of my sales goal• Experience selling converged media; including print, online, radio and interactive promotions• Responsible for selling and managing numerous accounts as well as developing ideas for creative materials

Gb

• Was the 3rd highest earner of 40 employees in my first month, selling over £20,000• Responsible for researching target companies, developing prospect list and making at least 10 pitches per day