Marketing Manager - India, Middle East And Africa
Current- End-to-End B2B Marketing, Planning, and implementation of the marketing strategy- Premium brand building and lead generation using targeted marketing campaigns- Product management and Brand management- Planning and implementation of the digital marketing strategy for the region- Marketing resource management. Leading the regional marketing team, and global coordination- Email marketing via Pardot and ROI tracking using Salesforce campaigns- Cobranded marketing with Cisco, Signify/Phillips, Wipro, Honeywell, Arista, and Axis communications- Channel marketing and vendor management- Marketing & business analysis, market research, marketing automation, analytics and ROI reporting- Media planning, and Media buying. Planning & implementation of PR campaigns- Content writing, storytelling and marketing asset management- Project management, talent acquisition and mentoring- 2019 RockStar recipient from the company- Taken responsibility for an underperforming region and made it a performing region- Marketing initiatives were well appreciated for our team's dedication and out-of-box thinking