Amy Gregory Email & Phone Number

Gulfport, Mississippi

Greater Memphis Area

Knowledgeable of all areas of hospital service line operations as it relates to marketing and business development. Extensive experience in growth and volume building in the areas of radiology, rehab, surgery, wound care, bariatrics, orthopedics, emergency department and direct admissions.Direct all marketing projects, service line campaigns and advertising.Manage web and social media presence.Develop marketing collateral and press releases.Provide data, research and presentations on campaigns and results.Serve as internal and external communications director.Oversee marketing budget.Write service line and department business plans.Develop materials for employee recruiting.Plan events for physicians and community.Established corporate wellness program to increase managed care volume.Launched campaign for new hospital service lines and programs.Managed physician relationships, events and surveys.

Long Beach, Mississippi And Bartlett, Tennessee

Manager of programs for retail marketing initiatives. Managed website development and media relations.• Developed and executed marketing plan to increase retail ATM sales and supporting software;managed all marketing collateral, advertising, and communications for retail product line and service programs• Managed media and website; wrote press releases and web content; organized product photo shoots; led 2006 revamp of website• Wrote product case studies and corporate white papers • Assessed distributor needs for target marketing efforts; interviewed customers for testimonial use in news releases, case studies and in white papers• Conducted and managed customer satisfaction program; presented data and improvement plan

Gulfport, Mississippi

• Met with physicians and visited hospitals to provide updated clinic information and increase referral base; prepared materials and promotional giveaways to gain exposure in various referring offices• Managed 7 weekly behavioral classes and information sessions for patients• Collected data for clinical research studies; assisted with physician research projects

Bay St. Louis, Mississippi

• Managed financial and organizational operations for county-wide business development organization• Presented balanced monthly budget for review to board of directors• Conducted membership drives; Increased membership by 25% in two years• Organized volunteers to assist with business development, promotions and events• Acquired additional funding through grants for special projects; increased budget by 20%• Organized Vision 2000, group of community leaders who developed a county growth plan

Gulfport, Mississippi

• Managed communication with media outlets in district (11 counties), state and in Washington D.C.• Wrote weekly issue column and organized weekly radio teleconference• Answered constituent issue specific mail • Organized town hall meetings in 11 counties• Managed campaign press and office; organized fund raisers

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Education record