Amy Payne Email and Phone Number

In this role at Talkdesk, I am responsible to saddle up to Sales, understand their needs and targets in the Americas Region (US, CAN and LATAM) and ensure we have the right integrated marketing strategy and plan to achieve those targets and grow the business.

The North American region produces approximately 30% of Dassault Systèmes worldwide revenue. In my current role, I am responsible for all lead generation and pipeline build efforts supporting two of the three sales channels in North America - for both on-premise and cloud solutions. Working closely with the Direct and Indirect Sales Leaders (Large Accounts and Mid-market, respectively), my mission is to define, develop and execute data driven, high impact demand generation marketing strategy that delivers what sales needs and according to Marketing KPIs. In 2019, achieved 135% marketing contributed pipeline. Reorganized this year to better align with new sales organization transformation, my team of highly productive marketing managers is dedicated to driving appropriate multi-touch campaigns across the customer buyer's journey, leveraging all a variety of marketing tactics that achieve business results. 2020 midyear: On target with both channel's pipeline objectives. Drove two key transformations in partner marketing business: 1.Transformed partner co-marketing program in order to build consistency across the plan and focus on key partners contributing to the business. 2. Built multi-pronged partner marketing enablement program in order to "teach more of our partners to fish". This resulted in stronger, more focused partner driven programs as well as other DS Geo teams adopting the new program to implement in their own countries.

Collaborated closely with North American VP of Sales for Value Solutions (VS) and supporting sales and marketing teams to define and execute the marketing strategy for our mid-market channel in North America (United States, Canada and Mexico). The overall marketing strategy combines both an internally driven marketing program plan - executed by the VS Channel Marketing Team - with a focused co-marketing program supporting more than 75 partners across the three countries in the Geo. -Managed a high performing team of Marketing Managers dedicated to driving their own industry and brand campaigns as well as empowering our VAR ecosystem by providing them with the marketing tools and support they needed to grow their businesses and ours. Key Accomplishments: -Consistently delivered YOY double-digit pipeline and revenue growth through strategic, integrated marketing programs; • 2017 Marketing Contributed Revenue: 41% YOY growth• 2018 Marketing Contributed Revenue: 25% YOY growth-Completely aligned to various growth drivers, the internal driven marketing program achieved an 83% growth (from 2016-2019) in terms of opportunity pipeline build for sales.-Top VARs contributed more than 70% of the partner driven pipeline via the co-marketing program.

In this role, I was asked to lead our internal creative agency - a team responsible for the creation, development and maintenance of the Dassault Systèmes branding and equity system. The global team consisted of Account Managers, Designers and Localization members, who in a very fast paced, high volume environment cranked out on average 1200+ projects annually for customers around the world. Key accomplishment: -On time, on budget of quality projects to customers.

Responsible for developing the global advertising and media strategy and plan in support of company’s brand awareness goals. Ad program helped to increase unaided awareness from 2% to 3% and familiarity of Dassault Systèmes as the 3DEXPERIENCE company to 60% in 2015. Worked globally with various geography teams and six industry teams to define advertising (print, digital, and OOH) and media strategy for global campaign, leveraging competitive landscape and past campaign performance to support decision-making. Redefined digital program to improve customer journey. Program drove 67% of all traffic to industry section of 3DS website and reduced bounce rates. Rates were below traditional advertising awareness campaign benchmarks (80%).Managed a global team of Account Manager, Design and Localization teams within internal creative agency (Creative Hub). Team supported 1,425+ projects globally in 2015.Served as global program leader on EXPO Milano 2015. Built a cross pillar project plan and team in order to maximize the program investment and raise awareness for Dassault Systèmes in Italy and much of Europe. Key highlights include:• Delivered two versions of Virtual Tour to EXPO 2015: one mobile and one immersive experience.• Achieved 1M visitors online, 3K sessions daily; Available on 4K iPads and within Occulus app at EXPO.• Media relations: 2 announcements, 125 press clippings, Tour featured on Corriere Della Sera and La Stampa.

Responsible for the development and management of the global advertising program and media plan, in an effort to raise brand awareness for Dassault Systèmes. Program helped increase unaided awareness from 1% to 2% and aided awareness from 29% to 33% worldwide from 2013 to 2014.Managed relationship with external creative agency to ensure on time, on budget delivery of creative work, including 12 refresh ads for 2013 program, 12 new ads according to 2013 timeline (print, OOH and digital formats).Worked closely with industry teams researching and developing ad concepts that aligned with corporate IFWE campaign vision.Collaborated with both geo and industry leaders to build strong local media plans (i.e. WTM industries, publication selection, creative rotation, etc.) in order to raise awareness for the company and its solutions.Worked closely with media agency and digital team to develop improved customer journey online. Digital program consistently measured above industry standard benchmarks: in 2014 - Pan-regional CTR increased from .19% to .27%; IR% also increased to .89%; ItV rate increased from 0.50% to 4.13%; generated 7+million video views.-Awards/Recognition - European Excellence: Shortlisted for Best Corporate Campaign (2013) and Communication Arts: Won Best in advertising for Financial & Business Services ad photography (2013)

Responsibilities focused on developing, managing, and executing strategies in all facets of marketing, including: lead generation, creative design, communications, online, partner/channel programs and events. Unidesk hired me to specifically get their "lead generation / pipeline build" machine going. I owned and executed integrated marketing program strategy in support of lead and revenue goals for the sales channels. - Hit qualified lead goal (+800 leads) quarter over quarter since joining the company. - Programs drove 50% of total pipeline ($10 mil YTD 2012) - 40%+ of new, closed business ($1.4 mil in revenue) originated from programs.

In this role, my mission was simple: develop and execute go-to-market initiatives for Dassault Systèmes North America that would build brand awareness and drive lead generation/pipeline build, supporting revenue goals for both our direct and indirect sales channels. I worked in close partnership with the company's brand, channel and industry sales and marketing teams to ensure tight strategic alignment and marketing's contribution to the business. Programs generated approximately $22 mil in attributable revenue for VAR organization in NAM Geo in 2009.

Ran my own business for about five years, serving as an independent marketing strategist/consultant to technology clients. Portfolio includes: • SEPATON, leading developer of data protection solutions; • Centive (formerly Incentive Systems), pioneer in the Enterprise Incentive Management software market; • Kubi Software, emerging leader in collaborative email software; • Relicore, Inc., innovator in automated configuration management software; • Onaro, Storage as a Service Management provider;• Storigen Systems, provider of distributed storage networks; and • NetCommissions, outsourcer of incentive compensation software and services. Key accomplishments: • Provide overall general marketing counsel on strategy, planning and execution. (SEPATON, Centive, Relicore, Kubi)• Built successful lead generation programs (from strategy through execution) to help drive pipeline and revenue opportunities for my clients. (SEPATON, Centive, Relicore, Onaro)• Worked closely with product, marketing and sales teams to understand target markets, qualified lead details, territory needs, painpoints, and sales process from lead to closed deal. (SEPATON, Centive, Kubi) • Helped establish business requirements/workflow for CRM tools (Salesforce) for client sales organizations including parameters around lead scoring, lead follow-up and follow-through process through to opportunity tracking. (SEPATON)• Provided in-depth research on relevant markets and key competitors. (Kubi)• Managed inside sales teams – ensure proper follow-up and performance. (SEPATON)• Provided analysis of program performance and lead quality. (SEPATON, Relicore, Centive)• Helped develop appropriate content, sales resources, and tools. (SEPATON, Relicore, Centive, NetCommissions, Storigen)• Built and revamped websites, website content and online presence for client organizations. (NetCommissions, Kubi, SEPATON, CENTIVE)

Primarily responsible for generating and delivering qualified prospective leads to the sales organization through hard-hitting direct marketing efforts both on- and off-line. • Managed all direct marketing programs, including webinars, direct mail, and email campaigns targeting specific verticals, varying audience segments, sales territories, and/or strategic partner constituencies. Campaigns achieved quarterly goal of generating 1,300 sales leads. • Managed events coordinator on strategy, planning, and logistics. Worked jointly to programmatize all events, maximizing booth traffic and exposure to show attendees. Traffic-driving programs at the events continually increased the company’s brand awareness and generated qualified leads. • Developed programs in support of multiple product launches. Programs included targeted email communications, direct mail campaigns, creative “teaser” campaign to media contacts and key analysts.• Supervised team from an outsourced telemarketing agency. Reps quickly became Incentive experts and delivered an average of five A leads per month. • Developed expertise in CRM system for lead tracking and analysis including lead quality, list quality, geographical focus, target audiences, and overall program success. Thoroughly analyzed ROI of all marketing operations initiatives on a monthly basis.• Worked with bus dev team on strategic partnerships to raise awareness and maximize lead sharing between internal sales organizations. Developed field tools and integrated market activities to facilitate sales opportunities.

Reporting directly to the VP of Marketing & Sales, was hired to develop and execute major portion of integrated marketing programs for U.S. branch of global business-process re-engineering firm. Handled all event planning, from strategy to logistics through post-show lead follow-up. Executed fully integrated marketing programs at events such as SAPPHIRE ’97 and industry trade shows. Programs consistently generated qualified leads. Managed public-relations program, including mix of in-house execution and outside agency. Developed sales collateral, including corporate and product brochures, advertisements, direct-mail pieces, and customer success stories. Helped create all print and recruitment advertising, and managed process from development through insertion in publications or placement on web sites. Managed market research and coordination of analyst services.

Managed day-to-day activity for five major medical accounts. Delivered projects on time and within budget. Worked closely with agency’s account teams to incorporate consistent advertising strategy and tactics within clients’ overall marketing communications plans. Communicated with clients and design team to complete projects in timely manner. Successful in composing and executing full collateral program for several different product divisions of one client. Presented concepts and executed development for all ad and collateral pieces. Coordinated production of booth graphics, product sheets, and ads for client participation in trade shows. Researched and developed overall strategy for marketing communications proposals including new business pitches. Coordinated media planning for insertion and placement of print ads. Revised ads and executed insertions to meet publication requirements and deadlines.