Amy Marks Email & Phone Number

Oversee on-air fundraising strategy (4 television and 2 radio campaigns annually), direct mail and telemarketing including management of related vendors, development of digital philanthropy role, daily, weekly, monthly gift administration and customer service functions, in support of some $18M annually. Led the organization through conversion to Salesforce.

Houston, Texas

Variety of titles, including Executive Director Advancement Services, overseeing Reporting, Database Management, Prospect Management and Stewardship. Developed campaign reporting, procedures and policies, database functions, architecture and integrations, gift officer metrics, annual business plans and a variety of analytics for each.

Achieved record setting growth in direct mail response, alumni participation in giving and campus faculty and staff giving year over year. Established student philanthropy and awareness programs that include a campus-wide Philanthropy Awareness Day, Cougar Cents piggy banks and the Cougar Spirit Cord graduation giving program (which generated over 20%.

Led direct marketing appeals and campaigns for all channels, on behalf of institution as well as on behalf of individual colleges and programs. Managed supporting staff, budgets, reporting and data management.