Amy Smith Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

• Executes full funnel omnichannel campaigns - experiential, promotions, media, retail and digital - resulting in 7-point aided awareness (20% increase)
• Manages account resulting in an average of 171% revenue growth year-over-year
• Aided in raising over $4.2 million with investors through successful digital marketing campaign in 2022
• Collaborates with Managing Principle to open ~100 restaurants through establishing brand as franchise
• Increased agency revenue by $500K with incremental campaigns within first 18 months

Dallas, Texas, United States

• Managed email communications program for ReadyRefresh and Henkel with over 350 communications sent annually resulting in over $13M revenue
• Developed strategic briefs, led creative, oversaw technical development of communications and managed an online platform for over 2.3M customers nationwide
• Collaborated with clients to develop strategic initiatives to increase B2C revenue through trigger and consumer journeys that increased 40% to date
• Led monthly client billing process to review project future volume fluctuations and flag budget risks; forecasted costs across marketing business programs to proactively manage $1.5M budget
• Responsible for monthly reporting including revenue, email performance and engagement metrics
• Managed SalesForce operations team to ensure database was current, UTM tracking parameters were in place, daily deployments were scheduled and platform modifications were optimized for customer experiences

Dallas/Fort Worth Area

• Designed and executed experiential programs for a variety of client activations including tradeshows, trail run series, mobile tours, event takeovers, grand openings and guerilla marketing campaigns
• Researched and obtained all necessary permits for activations, determined event staffing needs, negotiated event contracts including venues, vendors, transportation, hotel, food, beverage and audio visual
• Built and managed production timelines and budgets and provided post event budget reconciliation reports

Dallas/Fort Worth Area

• Developed strategic plans to implement successful 360 campaigns: increasing consumer connection, brand awareness and franchisee adoption for Delta Dental
• Led execution of the PromisedLandDairy.com website redesign which included execution of a simplified user experience, modernized look, and enhancements for mobile and SEO optimization
• Spearheaded strategic and creative teams in developing new digital assets and direct response film that generated qualified leads and increased CPLs for The Lung Institute

Dallas, TX

• Oversaw team of Creative and Account Service individuals that created integrated campaigns through Pizza Hut’s advertising channels: CRM, Digital Advertising, Promotional Microsites, Radio, TV, Traditional Print and POP
• Managed four direct reports; conducted annual review and monthly goal sessions to track reports’ career growth
• Managed content strategy and planning calendars for Pizza Hut’s Email and SMS channels with over 6 million active subscribers combined and advised Digital Team in sweepstakes that initiated growth of over 200,000 new.

Dallas, TX

• Assisted experiential team with managing the events, staff, budget and equipment for activations such as SXSW, Branch Flagship Grand Opening and TechWeek campaigns for Capital One
• Strategic understanding of the creative contribution with evaluation against the objectives from the creative brief plus created and presented event activation proposals and budgets
• Trained Account Coordinator in account management as well as provide oversight to grow their skills and determine when appropriate to take leadership with projects and client presentations

Dallas/Fort Worth Area

• Supported Account Supervisor in managing the execution of 360 Marketing Plans for Hershey’s’ brand from start to completion including monitoring financials including estimates, tracking hours and invoices
• Composed, executed and presented campaigns to Clients while working closely with Creative Team to ensure deliverables meet the objectives of the campaigns; both in-store and digitally
• Studied awareness of emerging shopper marketing trends to keep Team and Client current on marketing tactics

Dallas/Fort Worth Area

• Interpreted Clients needs for the MetroPCS brand into actionable direction and ensured creative and other deliverables are on target while also keeping Account Director abreast of daily operations
• Served as liaison for the creative process by developing creative briefs to implementing timelines
• Developed estimates, tracked project costs and monitored project profitability

Dallas/Fort Worth Area

• Worked closely with the Project and Research Managers to execute project specifications and deliver quality results to Bank of America Client
• Managed Client relationships to build a reputation for excellent service and generate repeat business

Dallas/Fort Worth Area

• Coordinated scheduling and promotions to ensure client satisfaction and projectcompletion of electronic and print ads for both national and regional launches
• Worked with Account Team during campaign pre-strategy and assist Creative Teamwhen campaign workflow is delivered
• Ensured each project meets the drop date, quality control standards and final projectmeets client expectations
• Oversaw all aspects of a launch including job start meetings, client presentationsand final project approval prior to production and distribution for the sales force
• Served as liaison between the Account Teams, Creative Director, Art Directors andProduction team

• Produced 30% increase in sales over the fiscal year in the department
• Department sales increased by 3.13% when compared to the division sales as a whole
• Ensured timely delivery of merchandise through consistent communication and follow-up with over 20 different vendors, the corporate distribution center, and merchant team
• Assisted in adding over 300 new styles to the existing assortment and responsible for carrying out all the necessary steps for completion of those styles to the public
• Identified and shopped the competition in order to stay current with upcoming trends

Dallas/Fort Worth Area

• Recruited, interviewed, and hired qualified candidates for 700 seasonal positions
• Created and planned employee activities on a weekly basis such as motivational events
• Performed background checks for over 100 employees
• Monitored Child Labor Laws on a daily basis for over 20 workers
• Conducted employee relations and various office management responsibilities