Amy P. Email and Phone Number

• Directed and oversaw marketing and brand management through all available platforms and communication channels. • Developed, implemented, and managed strategic plans to achieve business objectives, solutions, and services. • Planned and oversaw promotion activities including social media, website, print, and tradeshow. • Coordinate and collaborate with representatives from other teams to develop and review content for social media, webinar, blogs, and other marketing content.… Show more • Directed and oversaw marketing and brand management through all available platforms and communication channels. • Developed, implemented, and managed strategic plans to achieve business objectives, solutions, and services. • Planned and oversaw promotion activities including social media, website, print, and tradeshow. • Coordinate and collaborate with representatives from other teams to develop and review content for social media, webinar, blogs, and other marketing content. • Analyzed marketing analytics related to web, social, email marketing. • Conducted marketing surveillance on current trends, topic requests and clinical knowledge gaps through customer analysis and surveys and worked cross-functionally to address. • Developed and recommended product positioning, packaging, and pricing strategy Show less

Concierge anti-aging medical practice. Specialties: HRT, IV Nutrition, Stem Cell Therapy, ED Treatments, and Aesthetic Medicine. Directed operations, key accounts, and employees. Defined office processes and implemented policies and programs. Launched 1-year practice transition from 300 to 400 patients to 200 concierge clients. Developed new business, products, and distribution channels by initiating and executing data and trend analysis. Forecast and ensured sales targets, and monitored… Show more Concierge anti-aging medical practice. Specialties: HRT, IV Nutrition, Stem Cell Therapy, ED Treatments, and Aesthetic Medicine. Directed operations, key accounts, and employees. Defined office processes and implemented policies and programs. Launched 1-year practice transition from 300 to 400 patients to 200 concierge clients. Developed new business, products, and distribution channels by initiating and executing data and trend analysis. Forecast and ensured sales targets, and monitored overall growth. Implemented InfusionSoft CRM and ensured data accurately entered and managed. Clinically sub-researched Stem Cell Therapy under IRB protocols.Outperformed prior year’s sales by $1M in first 10 months: ► Grew sales by launching transition to concierge and instituting marketing plan: Direct mail yielding new clients; press releases on GAINSWave that resulted in WGN cable channel special feature on three news broadcasts and a feature on The Doctors Show; Facebook boosted posts increasing “likes” by 5000; website content; and blogs. ► Created new services talking points for patients: Stem Cell Therapy, IV Nutrition, Hair Replacement, and GAINSWave. ► Saved costs by transitioning vendors: ~81% decrease on 50 most-used medical practice supplies, via new wholesaler; and 1.25% per credit card transaction, via new PCI compliant card processer. ► Increased office processes’ / systems’ effectiveness: Instituted comprehensive support role job descriptions and created job SOPs for new patient booking, appointments, and specific medical procedures. Show less

International management consulting firm. Powers and represents Tarsus Medical Group’s impressive six unique entities portfolio. Selected based on knowledge of offerings, speakers, and presentations to found organization’s educational content programs for the American Academy of Anti-Aging Medicine (A4M) and Metabolic Medical Institute (MMI) entities. Served medical education / tradeshow entities with online component, traveling ~12x/year with sales team to present to existing… Show more International management consulting firm. Powers and represents Tarsus Medical Group’s impressive six unique entities portfolio. Selected based on knowledge of offerings, speakers, and presentations to found organization’s educational content programs for the American Academy of Anti-Aging Medicine (A4M) and Metabolic Medical Institute (MMI) entities. Served medical education / tradeshow entities with online component, traveling ~12x/year with sales team to present to existing and potential clients. For MMI, served on 5-member, 4-physician oversight teams, and 3-member team with 2 Direct Reports. ► Organized two A4M annual healthcare practitioner live Continuing Medical Education (CME) conferences:  Boosted attendance ~20% YoY while slashing $70K in printing costs annually, plus labor costs, by creating conference app and electronic materials. Used cost savings to pay for more prominent speakers, improving course quality and offerings and attracting more vendors with increased booth fees.  Created theme and medical education tracks for 3,000-4,000 attendees. Selected speakers, created CME program agenda; and assured presentation compliance. Created educational goals and objectives. ► Planned graduate- and certificate-level programs for MMI’s anti-aging, metabolic and nutritional medicine physicians. Produced 3-day (24 hrs. of material) CME program, first “live” then transitioned to online program. ► Increased ROI on recorded lectures by single-sourcing into “Online Summer Summit” discount packages. ► Initiated press release and email marketing programs, working closely with Marketing Director. ► Streamlined sales system by writing improved sales sheets on educational offers for inside sales team. Show less

Improved marketing strategy for tradeshow / education events, live and online. Increased magazine publication from biannual to triannual. Nurtured new customers along sales cycle. Oversaw 4-member CME Marketing team; 3 Directs. ► Saved ~$125,000 annually by spearheading efficiency-increasing publication process, permanently transferring A4M Magazine Process and Press Release strategy in-house from 15-year external vendor. ► Cut costs by implementing more efficient systems for… Show more Improved marketing strategy for tradeshow / education events, live and online. Increased magazine publication from biannual to triannual. Nurtured new customers along sales cycle. Oversaw 4-member CME Marketing team; 3 Directs. ► Saved ~$125,000 annually by spearheading efficiency-increasing publication process, permanently transferring A4M Magazine Process and Press Release strategy in-house from 15-year external vendor. ► Cut costs by implementing more efficient systems for exhibitor information gathering and magazine ad placement. ► Upgraded CME marketing strategy: Press Releases; Program Agenda / App; website content; social media; blogs; email. Show less

Grew company revenue $3M-$5M YoY while managing all top account relationships. • Demand/Lead Generation: developed strong outreach to prospects to generate qualified leads for business; worked collaboratively to increase conversions. Represented the company at national tradeshows to generate leads and network with program and channel partners. • Business Development and Account Management: developed unique partnerships with specialized accounts that grew laboratory testing business… Show more Grew company revenue $3M-$5M YoY while managing all top account relationships. • Demand/Lead Generation: developed strong outreach to prospects to generate qualified leads for business; worked collaboratively to increase conversions. Represented the company at national tradeshows to generate leads and network with program and channel partners. • Business Development and Account Management: developed unique partnerships with specialized accounts that grew laboratory testing business YoY by $3M• Product Marketing: developed and implemented comprehensive marketing plans that included direct mail, email, website, search engines and social media, sales efforts and supporting collateral.• Product Management: communicated program positioning and overall company story regarding product and program successes; effectively articulated the solution in terms of ROI to the customer; worked with cross-functional and cross-organizational teams on a regular basis on product strategy, incorporating customer feedback into enhancement pipeline, etc. Worked with team in updating website and/or collateral materials as new product features or enhancements were launched. • Online Focus: managed team to create and maintain compelling web pages; creatively expanded website presence to better support lead generation on an ongoing basis; worked on search engine marketing and social networking media initiatives. • Strong Relationship Skills: demonstrated excellent interpersonal skills to initiate and maintain executive-level interaction with all partners; established and maintained strong relationships, leading regular status meetings and cross-organizational planning activities; • Event and Presentation Management: developed a streamlined workflow to manage the deadlines, speaker information and presentations needed for speaking engagements; as well as all exhibiting opportunities. • Managed: Hired, trained, managed and appraised a team of five (5). Show less

Inventory Control – Planner• Monitored both chemical and device inventory on a daily, weekly, monthly basis.• Responsible for assigning work to chemical, base and device teams, based on analyzing inventory and inventory turns • Worked closely with Director, to develop “packing time” studies, to ensure inventory availability and the desire of no back orders for our compounding pharmacy customers Eagle Analytical (a PCCA Company)• Worked closely with President/Lab… Show more Inventory Control – Planner• Monitored both chemical and device inventory on a daily, weekly, monthly basis.• Responsible for assigning work to chemical, base and device teams, based on analyzing inventory and inventory turns • Worked closely with Director, to develop “packing time” studies, to ensure inventory availability and the desire of no back orders for our compounding pharmacy customers Eagle Analytical (a PCCA Company)• Worked closely with President/Lab Director for one year prior to opening lab: Purchasing lab equipment, Hired staff of three, including lead chemist, lead microbiologist and general lab technician Analyzed end product testing needs and requirements• Once lab was opened: Responsible for customer relations, receiving samples, report generation and billing Responsible for working with vendor suppliers and place all lab supply orders International Academy of Compounding PharmacistsI had two (2) roles with IACP:• The Academy (501c3 Company) Responsible for the Fellowship program Recruiting new pharmacists to apply for Fellowship and meet all criteria Responsible for all Fellowship renewals• The Foundation (501c6 Company) I worked there the “founding” year and was responsible for establishing with the state, the 501c6 company status Establishing and coordinating the board and board meetings as well as working with volunteers for the fund raising of $1M Personally responsible for raising $250,000 the founding year Pharmacy Services• Responsible for coordination of all educational events, including hotel negotiations, speakers, goals and objectives, food, promotional collateral, registration and CME processing• An “inside sales representative” that handled all inbound calls from prospects• Earned sales commission on a monthly basis, for new pharmacy sign ups• Supported and assisted in coordination for trade show activities, including registration, promotional direct mail and follow up of prospects Show less

• Responsible for studying the problems and needs set forth by the department and determining how technology, business procedures and people could best solve the problems and accomplish improvements• Coordinated and oversaw technology operations, personal computer LAN Network operations and Mainframe/Inventory Control Operations • Coordinated and assisted MIS operations in the definitions of mainframe enhancements, assisted project team in writing enhancement specifications and testing… Show more • Responsible for studying the problems and needs set forth by the department and determining how technology, business procedures and people could best solve the problems and accomplish improvements• Coordinated and oversaw technology operations, personal computer LAN Network operations and Mainframe/Inventory Control Operations • Coordinated and assisted MIS operations in the definitions of mainframe enhancements, assisted project team in writing enhancement specifications and testing implementation. • Prioritized projects and delegated various phases of assignments to team• Communicated with and oversaw the output to ensure that work was being performed efficiently and with proper regard to timeliness• Improved paper flow efficiencies including data entry forms and output reports; centralized development and maintaining department procedures for personal computer and mainframe tasks and strengthened department knowledge through continued training in each area• Hired, trained, managed and appraised a team of seven (7) Show less