Design, execute, analyze and create reports for product review studies as well as customized research projects addressing the client’s business issues. Provide insightful research reports and deliver actionable insights and strategic recommendations to clients and leadership. Engage with clients to understand business challenges and research objectives, and report insights and recommendations.

After nearly 20 years of professional marketing research experience at one of largest branded media companies in the world, Inquarry was launched as a strategic-minded marketing and media agency deeply rooted in research. It is our belief that the most innovative business solutions are inspired by the stories of your customers; and we make it our job to turn those stories into actionable insights.

Managed all functions of the media research department for three business units; budgets, personnel, technology, vendor management, contract negotiation, sales/marketing materials, etc. Led a team of research professionals in India to ensure Time Inc. global operations are maximized and integrated into U.S. teams. Determined department policy on research sources and applications; continuously investigate and evaluate available syndicated research services and capabilities. Counseled staff in the interpretation, analysis, and use of media research tools for client-specific proposals and partnerships. Developed new and improved uses of research resources. Translated complex data sets into meaningful insights and delivered strategic recommendations to top management.

Developed in-depth quantitative analysis aimed at extracting insights related to customer banking behaviors. Worked across the organization and leveraged cross functional teams to provide customer-focused analytical support using quantitative and qualitative measures. Interpreted statistical and analytical results and made suggestions for business improvements through clear and concise deliverables.

Overall responsibility for work flow of the research department. Trained and supervised a team of 5 research analysts. Kept abreast of consumer behavior and competitive trends.

Collected and analyzed data from secondary research sources. Communicated findings to sales staff, agencies and clients. Provided recommendations to optimize advertising and marketing campaigns.Identified market segments to determine consumer demand and product positioning.

Assisted in the development and execution of direct mail campaigns.Managed financial planning schedule to ensure that campaigns were launched on time and within budget.Analyzed campaign performance and reported findings.