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Amy Smith is listed as Consumer Insights Director at May Media Group LLC, a company with 13 employees, based in Greater Birmingham, Alabama Area, United States. AeroLeads shows a matched LinkedIn profile for Amy Smith.
Amy Smith previously worked as President at Inquarry, Llc and Research Director (Southern Living, Coastal Living & Sunset Brands) at Time Inc.. Amy Smith holds Master Of Business Administration (M.B.A.) from University Of Alabama At Birmingham.
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A strategic-minded marketing, media and research professional with over 16 years experience directly enhancing top and bottom lines.
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Birmingham, Alabama
Design, execute, analyze and create reports for product review studies as well as customized research projects addressing the client’s business issues. Provide insightful research reports and deliver actionable insights and strategic recommendations to clients and leadership. Engage with clients to understand business challenges and research objectives.
Birmingham, Alabama
After nearly 20 years of professional marketing research experience at one of largest branded media companies in the world, Inquarry was launched as a strategic-minded marketing and media agency deeply rooted in research. It is our belief that the most innovative business solutions are inspired by the stories of your customers; and we make it our job to.
Birmingham, Alabama
Managed all functions of the media research department for three business units; budgets, personnel, technology, vendor management, contract negotiation, sales/marketing materials, etc. Led a team of research professionals in India to ensure Time Inc. global operations are maximized and integrated into U.S. teams. Determined department policy on research.
Birmingham, Alabama Area
Developed in-depth quantitative analysis aimed at extracting insights related to customer banking behaviors. Worked across the organization and leveraged cross functional teams to provide customer-focused analytical support using quantitative and qualitative measures. Interpreted statistical and analytical results and made suggestions for business.
Birmingham, Alabama
Overall responsibility for work flow of the research department. Trained and supervised a team of 5 research analysts. Kept abreast of consumer behavior and competitive trends.
Birmingham, Alabama
Collected and analyzed data from secondary research sources. Communicated findings to sales staff, agencies and clients. Provided recommendations to optimize advertising and marketing campaigns.Identified market segments to determine consumer demand and product positioning.
Birmingham, Alabama
Assisted in the development and execution of direct mail campaigns.Managed financial planning schedule to ensure that campaigns were launched on time and within budget.Analyzed campaign performance and reported findings.
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Amy Smith works for May Media Group LLC.
Amy Smith is listed as Consumer Insights Director at May Media Group LLC.
Amy Smith is based in Greater Birmingham, Alabama Area, United States while working with May Media Group LLC.
Amy Smith has worked for May Media Group Llc, Inquarry, Llc, Time Inc., and Bbva Compass.
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Amy Smith holds Master Of Business Administration (M.B.A.) from University Of Alabama At Birmingham.
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