Amy Smith Email & Phone Number

Boulder, Co, Us

Boulder, Colorado, United States

Responsible for all day-to-day operations and small business management including member growth and client retention, retail, systems management, local business partnerships, P&L management, and more. Additionally, I coach CrossFit classes for middle & high schoolers and adults.

Developed and led business strategy along with home office & field operations for a geographically dispersed organization with team members serving 40,000 locations annually.- Developed and implemented training and operational strategies to grow top line 38% in 3 years while reducing costs, improving employee and account retention and inspiring excellence through clear focus on employee morale and customer satisfaction.- Redesigned organizational training strategy including content creation, in field workshops/seminars, weekly communications and system enhancements. - Developed standardized KPIs and reporting to measure performance, working cross-functionally to bring reporting to life.- Restructured field organization to maximize growth potential and reduce travel. Implemented career pathing, performance incentives, and skill-based certifications.

Eden Prairie, Mn

Led photographic and operational strategies. Increased order average and top line sales by simplifying and standardizing the picture day experience, implementing a field training strategy in geographically dispersed organization, and partnering across the organization to reduce costs to increase profitability and for reinvestment.- Created incentive-based photographic evaluation program to improve product quality by grading on specific criteria, rewarding photographers for high quality, and coaching as needed.- Implemented new pay structure and simplified day-to-day operational processes to improve employee value proposition and reduce costs.- Worked with account specialists and production team to simplify SalesForce operations and drive efficiency in operations.

Eden Prairie, Mn

Championed multiple strategic projects across organization to improve operations and propel growth. - Led field organization and 1000+ field leaders to deliver excellent services and increase revenue.- Conducted training for District and Regional leaders to replicate with respective teams.- Improved performance through KPI analysis, employee development, and performance management.- Led and refined the field training organization to accelerate growth in lower performing locations while continuing to challenge high performing locations to deliver their best.

Eden Prairie, Mn

- Developed, tested and launched a standardized B2C sales process strategy, tactics, training, and tools.- Developed, simplified, and implemented all customer-facing processes for 700+ locations.- Led integration of acquired businesses into existing company processes, policies, and procedures.

Eden Prairie, Mn

- Redesigned field training strategy to create a highly profitable and geographically dispersed training team that delivered predictable results.- Created leadership development program resulting in high promotion rate of trainers into field leadership and home office positions.- Led projects to deliver improved customer experience, employee performance, and profitable sales.- Content owner for all training from new hire to advanced employee development.

Dallas-Fort Worth Metroplex

Developed and delivered training workshops to groups of photographers and studio managers to improve photography, sales, and customer service. Traveled throughout the United States to deliver coaching to other trainers and studio managers to improve overall performance.Won Field Trainer of the Year for overall performance in this role.

Wichita, Kansas, United States

Responsible for all day-to-day operations of a retail portrait studio to include recruiting, hiring, training, photographing, product sales, customer experience, host partnership, B2B marketing and P&L management.

Executive Leadership Certificate

Master Of Business Administration (Mba)

Bachelor'S Degree, Psychology - Human Services

Bachelor'S Degree, Spanish