Leading the user experience teams (design, research, content strategy, and UX development) for Shopify's core merchant products.

Director of UX for Shopify's App and Partner Platform. I led a fantastic team of designers, content strategists, and user researchers. I also built a UX operations team to help Shopify's design team of over 350 people scale.

Leading UX efforts for App Platform and Channels.

As a member of Shopify's UX team, I worked with talented and thoughtful people to make commerce better for merchants all around the world. My focus as a content strategy lead was to champion the launch of Shopify's design systems Polaris (polaris.shopify.com/) and to lead the craft of product content strategy across the Ottawa, Toronto, Montreal, and Waterloo offices.

I help clients focus on what their customers need so we can work together to develop content that's useful, clear and human.- Improve the experience people have when they're checking out or paying, signing up, setting up a profile, and encountering error messages- Make legal and technical content easier to understand- Provide content-focused usability analysis to identify opportunities for improvement- Work on content strategy at the intersection of digital and physical products

I was the first content strategist to work out of Facebook's London office. - Planned, wrote, edited, tested and tended to content including: UI copy, product education pages, product names, navigation items and nomenclature with a focus on leading content strategy for the Facebook at Work product- Planned, edited and wrote for the Facebook design blog and managed the Twitter account- Developed content and communications strategies for projects from conceptual stage through to optimizing and iterating after launch- Collaborated with designers, researchers, product managers, internationalization teams and engineers- Listed as an inventor on an approved US patent called "Methods and Systems for Optimizing Engagement With A Social Network"

- Managed the content strategy team that worked on business-facing products like Facebook Ads and Pages- Planned, wrote, edited, tested and tended to content including: UI copy, product education pages, product names, navigation items and nomenclature- Developed content and communications strategies for projects from conceptual stage through to optimizing and iterating after launch- Help created Facebook's business-facing content standards and voice- Collaborated with designers, researchers, product managers, internationalization teams and engineers

As one of the first members of the Facebook content strategy team, I helped establish and grow the team into the powerhouse it is today.- Content strategy lead for Facebook Ads and other business-facing products, and Facebook Stories- Planned, wrote, edited, tested and tended to content including: UI copy, product education pages, product names, navigation items and nomenclature- Developed content and communications strategies for projects from conceptual stage through to optimizing and iterating after launch- Helped develop content standards and evolved Facebook’s voice- Collaborated with designers, researchers, product managers, internationalization teams and engineers

As the first marketing person at Box UK, I helped establish the company's brand and developed foundational ways of approaching content and branding.- Planned and managed the development of two new company websites and an online community for clients- Consulted on the interface content and user experience of the Amaxus Content Management System- Developed and implemented short and long term marketing strategies- Wrote and distributed press releases and pitched stories to relevant media and developed the company's social media presence- Established and managed the company brand- Worked with a great range of clients including the National Gallery, the BBC, the Royal Navy and Eidos (Tombraider.com)

I was the sole communications professional at this large regional museum and wore many hats. I single-handedly undertook all communications and PR work for two nationally acclaimed exhibitions: Andy Warhol and Impressionist Masterworks.- Planned and implemented all communications and public relations material- Developed online and offline content and promotional strategies for major exhibitions, community and school programs, and special events- Managed a major overhaul of the brand and website- Created and implemented a visual and content style guide

Developed all online and offline marketing and communications material including:- Annual Reports- Stakeholder communications- Website - Grant application forms- Social media presence and arts advocacy campaigns