My initial role was to help establish a fixed price operation at UniTAB, but that quickly changed as we discovered the need for a centralised and dedicated online team that could benefit not only UniTAB but Tatts as a whole.I made a recommendation to the board that a new division be formed - Tatts Online - and all digital staff consolidate under one banner. This was approved and our first task was to upgrade the stagnant TAB website to the latest technology and betting methodologies. the TABonline website was ground breaking in 1997, but had not made any advances since then, and the rest of the industry had leapfrogged the business. A key aspect of the role was to educate key internal stakeholder on the importance of ensuring not only a website that evolves with the time but which has key, definable metrics that are continuously reportable - more than just "website hits".

Centreracing was the racing specific arm of the famous Centrebet.My role was to manage the entire application stack, from developing the website and keeping it up to date, to building from the OS level up all of the associated servers. When I took over, I undertook a period of rework across the server farm - upgrading all server operating systems and putting in place extensive resource and application monitoring and alerts. Working 16hr days for a period of several months, I was able to convert what was a job that needed 5 people to maintain to one that required 2, ensuring the company was able to maintain the same or greater levels of uptime and quality of service for far less.The company was eventually bought outright by Tatts in 2009 and they brought me on board as their digital strategy manager.

After Centrebet was sold, it's founder (Terry Lillis) started a new company called Multibet. I was brought in to build the online presence from scratch. In a short but intense period of time, we had created a new brand wagering website and setup the entire infrastructure base on which it ran.One key aspect of this role was it being my first foray into backend wagering automation. I create a new piece of software that would "scrape" the pricing of multiple competitors, amalgamated them according to the bookmakers algorithm and alert us automatically when our prices deviated from the market as a whole.

My first task at Octa (and ISP in Darwin) was to assist on the Centrebet website, translating it to German, Danish, Swedish and Finnish (and starting my journey down the gaming path).I quickly progressed to head up the project team, with multiple clients (Centrebet being the largest).Independently, I establishing an online gaming community - running servers for the burgeoning online gaming market, starting with Counter-Strike. When Octa4 was sold, I kept this community running and it remaining active for more than 10 years.