Andrea Baas Email & Phone Number

Los Angeles, Ca, Us

Managed Retention Marketing projects for the Disney Rewards program.

Hawthorne, Ca

Carlsbad, California

Managed cross functional teams through the full life-cycle of digital integrated marketing campaignsPartnered with creative, strategy, social, video production and marketing teams to ensure all team members were on the same page and communicating effectivelyOversaw the execution of several short-form online films from concept through completion for Vans on SURFER Magazine which was successfully distributed via digital and social outletsCollaborated with creative and strategy teams to bid and execute video, editorial, and display content for campaigns across multiple accountsDeveloped Scopes of Work with deliverables, expectations and overall goalsGuaranteed successful timeline management by scheduling and prioritizing assignments, projects, and meetings and sent full recap reports to relevant internal and external teamsAnticipated challenges, moved projects forward and resolved issues swiftly

Greater New York City Area

•Managed all stages of our digital advertising campaigns including plan creation, campaign/asset set up, delivery and billing•Created reports that define the scope, design, task-level deliverables, milestones, and management processes for campaigns•Serve as the day to day client contact for all digital campaigns•Worked with Sales Directors / Product Brand Managers to develop strategies and tactics to achieve goals of launching an initiative that is in line with sales & communication needs of clients.•Created extensive project briefs around a strategic directive•Monitored campaign pacing with our revenue and inventory and yield teams•Lead internal and client facing post-campaign discussions on the effectiveness of campaigns and recommendations for the future

Los Angeles

•Assisted in managing the day-to-day operations of all campaign activities including reporting, suggesting preemptive optimization, and summarizing key findings that were sent to the client•Worked on projects for Hyundai/Kia, Carl’s Jr., Miller Coors and Hasbro•Addressed trafficking issues through frequent discussions with ad operations both internally and on the publisher’s side•Made proactive suggestions based on key learning’s from past campaigns to provide insight for the planning process•Maintained positive relationships with all media publishers through daily interactions and frequent meetings to ensure campaigns were pacing well and were anticipated to deliver in full•Responsible for updating media plans and sending IOs for any and all optimizations after the campaign has launched