Andrea Larson Email & Phone Number

Scottsdale, AZ, US

• Led the full lifecycle management of key technology platforms, including marketing and transaction management systems, increasing user adoption by 90% through streamlined integrations and user training initiatives.
• Developed and executed data-driven product strategies, resulting in a 175% increase in client engagement and program adoption within one year.
• Built a proprietary client dashboard and resource center by analyzing client activity, requests, and FAQs, streamlining access to frequently used products, key resources, and support information to enhance user.
• Designed and executed strategic initiatives to enhance product offerings, boosting customer retention and acquisition while expanding the company’s presence in both national and local real estate markets.
• Created and managed the long-term product roadmap, aligning educational and adoption strategies with organizational objectives and client requirements.
• Cultivated and maintained strategic B2B and B2C partnerships while serving as the key liaison between clients, internal teams, and vendors to ensure seamless product integration and support.

Phoenix, Arizona, United States

Scottsdale, Arizona

Greater Minneapolis-St. Paul Area

• Drove the evolution of the brand’s voice and product messaging to foster growth and maintain a cohesive customer journey across all digital channels, successfully entering new markets.
• Conducted in-depth quantitative analysis to assess digital performance, identifying opportunities for enhanced user engagement, lead generation, conversion, and retention.
• Supported product initiatives through comprehensive project management, including event planning, partner acquisition, and the execution of targeted email campaigns.
• Managed all aspects of the company’s social media strategy and content development, ensuring alignment with broader company and product marketing initiatives.

Greater Minneapolis-St. Paul Area

• Created and executed marketing project timelines and resource allocation, consistently meeting deadlines under high-pressure scenarios and ensuring successful project delivery.
• Collaborated with cross-functional teams, including Marketing, Social Media, Public Relations, Paid Search, and Legal, to facilitate open communication and streamline product launches.
• Managed the documentation and quality assurance of client-facing web pages, overseeing web link tracking, email analysis, and market launch testing.

Minneapolis, Minnesota

• Executed full-cycle recruitment processes, aligning candidate placements with client needs and organizational goals through effective collaboration with hiring managers, comprehensive interviewing, and negotiation of.
• Spearheaded large-scale placement projects for Fortune 500 companies while upholding synergistic communication with hiring managers.
• Oversaw recruiters through effective sourcing strategies and established time-sensitive demands in order to successfully meet deadlines.
• Held a foundational role in generating new business by gathering leads, cold calling, and coordinating meetings with current and prospective clients.
• Conducted Human Resource functions such as completing background checks and drug tests while navigating various Customer Relationship Management and Vendor Management System software.

Owatonna, MN

• Assisted event marketing and management, successfully generating $1,000,000 for local charities in 2015.
• Supervised event set-up and operation at regional 5K races. This included the registration and check-in of over 250 participants at each race and the sale of merchandise on-site.
• Day to day operation included traveling throughout the Midwest, driving the company vehicle and ensuring all event equipment remained secure.

Greater Minneapolis-St. Paul Area

• Acted as a liaison between consumers and corporate clientele to increase brand exposure via experiential and guerrilla marketing tactics that transformed into profitable growth.
• Interacted face-to-face with consumers at philanthropic, community, and corporate events.
• Communicated and fostered relationships with key internal and external partners.

Greater Minneapolis-St. Paul Area

• Planned itineraries for prospective High School, Transfer, and International student groups visiting the University of Minnesota. This included scheduling campus tours, arranging venues for information forums, and.
• Organized events for scholarship applicants, honor students, alumni, and prospective students everywhere from on campus to out of state.
• Lead tours by guiding thousands of people across campus, acting as a beacon of support through prospective students academic journeys and promoting the University of Minnesota’s voice and mission goal.

Greater Minneapolis-St. Paul Area

• Greeted and interacted with fans while providing excellent customer service to Members and Ticket Holders during games and special events.
• Assisted Fan Experience Representatives with client interaction, touch-points during games and events, and customer service efforts.

Greater Minneapolis-St. Paul Area

• Greeted and interacted with fans while providing excellent customer service to Members and Ticket Holders during games and special events.
• Assisted Membership Representatives with client interaction, touch-points during games and events, and customer service efforts.

Greater Minneapolis-St. Paul Area

• Assisted with pre-game preparation and set up for various promotions, theme nights, and events.
• Executed all in-game promotions, giveaways, and coordination of game-day plans and details.