Andrew Heep Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

I joined DoStuff Media in 2021 as the pandemic started to turn around in the US and live events were starting to return at meaningful scale. My first objective was to take on our fledgling ticketing subscription product, and help lead an entire re-brand, a re-building of the product, and relaunch/scale nationally. Our team has developed a completely custom ticket inventory management system (backend) as well as a customer facing front-end UX. We handle product roadmap, member/customer support, partnership onboarding, digital/social and cross channel marketing, PR, ticket inventory management, GTM strategy, and customer growth for the DoMORE product. We have successfully scaled from one market (~400 paid subscriptions) in 2021, to 16 markets with 60k+ paid monthly members (currently). • On pace to launch DoMORE in 3 additional US markets, pass 75k monthly members by Q1, 2024.• Recently integrated the media/sales teams with subscription partnership team to create a robust integrated value proposition to the live event industry. • Negotiated key strategic partnerships with top live music and event promoters/ticketers/venues across the country.

Austin, Texas Area

Greater New York City Area

Served as passionate and motivated Team Leader, spearheading the financial services/payments client vertical and managing the P&L for the highest grossing profit center within LN’s Media & Sponsorship division. Directed company’s high profile global strategic partnerships with Citi, PayPal, Discover, and more to maximize value of these relationships against company directed objectives. Supervised all sponsorship initiatives within vertical, negotiated and implemented multiple deals in an ongoing basis while carving out specific categories for multiple client structures within LN content ecosystem. Led internal cross-functional strategy team to steer business development initiatives amongst sponsor/marketing partners in other key categories to drive organic growth opportunities. – Spearheaded double-digit growth in profit margin for financial vertical YOY. – Created and sold innovative B2B partner e-commerce product integrations internationally with PayPal across APAC and EU for Ticketmaster/LN.Led strategic partnership with Citi – drove overall B2C entertainment marketing strategy with a focus on consumer engagement and creating moments for “friendly card spends” through a long-standing ticket access platform.– Grew Citi customer card usage and charge volume by double-digits, YOY, for 5 consecutive years through an evergreen platform that markets unique benefits and special offers to cardmembers year-round, driving consideration to move the card to the “front of the wallet.” – Supported Citi product strategy for launch and marketing of various payment products (e.g., partner cards, digital banking tools, app re-launch, Google Voice activations). – Collaborated year-round with booking/talent agents to negotiate tour rights, dedicated perks, and special offers exclusively for Citi cardmembers. – Promoted and publicly marketed 7K+ live shows, annually, with Citi cardmember offers built in. – Booked, promoted, and produced 24 Citi Sound Vault shows.

Dallas/Fort Worth Area

In my role with the legendary agency TracyLocke I led creative development and execution of consumer facing brand engagements. I worked with such clients as Samsung, T-mobile, and Pizza Hut in helping them conceptualize, develop and activate programs around their strategic brand partnerships. These included activations that ranged from leveraging MLB partnerships at retail, to creating sales driving extensions with top music artists, to driving product trials at championship surf competitions.

Dallas/Fort Worth Area

In 2008, I was hired to help build a sports and entertainment experiential marketing agency within The Richards Group. In my five years with the agency I was the brand management lead for our wireless client MetroPCS; a client that I started with small one-off club deal consulting projects and built to what is now the agency’s single largest account. One of the unique aspects of anchoring a career within a large branding agency is that you learn to be a brand expert and curator above all else, and that all marketing initiatives must serve the paramount task of building the brand. I also had the opportunity to work with many retail brands such as Russell Athletic, Wawa, Advance Auto Parts, and The Home Depot, in helping them further their brand initiatives through partnership activations. Such programs ranged from developing national retail tours with the NBA, to activating around national hip hop tours, to creating exclusive fan experiences around UFC title fights.

Worked as a Field Marketing Manager during the launch of AT&T U-verse in the DFW market. Responsible for identifying, negotiating and activating local events to drive customer trials, awareness of product, and generate qualified leads. Managed a staff of 30 part-time brand ambassadors. Traveled the road circuit with Susan G Komen’s Race for the Cure as an Activation Manager for the SunChips brand (Frito-Lay). Managed all aspects of tour including race activation, sampling, retail setups, local staff management, and pre-event promotion.

Houston, Tx

Led all sponsorship sales initiatives, from prospecting to activation, for the U.S. Men's Clay Court Championships (ATP event), World Team Tennis, and the ATP Champions Tour.