Chief Administrative Office - Business Transformation

Led team responsible for product strategy, marketing strategy, and P&L ownership of Small Business card products. Included management of Card Services' first and only pay-in-full charge card product.

Lead senior manager responsible for Chase’s consumer marketing relationship with Intercontinental Hotels Group.Lead contract negotiations in 2011 resulting in successful renewal of partnership in February 2012. Owned credit card program P&L, strategic direction, new product development, marketing execution, new business development, and senior internal and external relationships.Relaunched entire program June 2010 with introduction of new best-in-class consumer card product Managed a team of two Senior Managers responsible for all aspects of program execution.

Responsible for end-to-end management of large Financial Institution partnerships and several Travel and Entertainment Cobrand partnerships representing over $3 billion in outstandings and over $200 million in annual revenue.Responsibilities included P&L oversight, strategic direction, new product development, senior leadership with partners and internal organization, and new business development in the Financial Institution and Hotel segments.Manage a team of six (four direct reports) Account Managers responsible for day-to-day program management activities.

Promoted to Director January 2007Selected for newly created role within Affinity Business Unit leading strategy and analysis for the department. Responsible for optimization of $60+ million acquisitions marketing investment deployed across over 60 partners and yield components of entire Affinity Partner segment P&L.Managed two team members leading department acquisitions investment decisioning and portfolio yield, achieving record new account growth, 11% outstandings growth, and 200+% pre-tax income growth.Lead strategic analysis of individual partner programs, including acquisitions and portfolio investments, product, pricing, and underwriting strategy, new product and business development, and deal renewals.Recommended significant changes in Affinity segment direction including narrowed focus on growth opportunity partners, shift in rewards program strategy, and significant changes in acquisitions investments.

Researched, developed, and launched AARP Travel Plus rewards program.Designed and launched Exclusive Extras branding platform to communicate total value of program benefits and services.Grew program to all-time highs in outstandings, sales, sales per statement, and statements.

Led portfolio marketing, yield management, and new product development for AARP card program.Researched, developed, tested, and launched new AARP Rewards program in six-months. Grew program sales 20%.Developed and launched co-marketing program to expand relationships with AARP’s other business partners.

Marketing - AARP Partnership - Managed all aspects of day-to-day Acquisitions and Portfolio marketing.

Marketing strategy and P&L owner for all active accounts greater than three months on file. Designed and proposed targeted balance build strategy including actionable customer segmentation scheme.

Directed strategy, test-plan, forecasting, financial justification, and execution of multiple channel portfolio campaigns. Managed design, development, and implementation of print and electronic Billing Statements, including managing person responsible for operational aspects of paper and electronic statement production.

Recommended action-plan resulting in shutdown of major bank support system. Led ensuing system redesign project. Managed a technical resource supporting pricing campaign execution and an analytical resource.

Responsible for data/analytical aspects of pricing notifications, including targeting, and population sizing. Managed technical resource and requirements for pricing application upgrade.

Developed marketing strategies for consumer loan portfolio, implemented two outbound collections programs.Prepared, presented, and fielded questions on customer management during due diligence for $850 million asset sale.

Led analysis, test design, and production of direct mail loan campaigns. Designed two pieces of national marketing copy, a quarterly statement, and new loan payment coupon book.