Andy Freeman

Andy Freeman Email and Phone Number

Creative Director @ Urbane Brand and Communication
london, greater london, united kingdom
Andy Freeman's Location
Brighton, England, United Kingdom, United Kingdom
Andy Freeman's Contact Details

Andy Freeman personal email

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Andy Freeman phone numbers

About Andy Freeman

I've worked at large London ad agencies, I've been a client and run my own creative consultancy. My brand experience has been predominately focused on beauty, hair, fashion, and drink during a career that spans over 30 years, with some notable exceptions in property, professional services, and healthcare. My highlights have included working with Burberry during the 'relaunch years', working with Rimmel, my work for Smirnoff and being part of a global creative collaboration with Mullen in the US, and Kingdom in Mexico that won the TRESemmé brand globally.I've been a Director of Marketing and Creative Services at Arcadia and spent around 15 years in ad agencies such as DDB Griffin Bacal and JWT. At DDB Griffin Bacal I was mainly focused on Burberry, although I worked extensively on brands such as Ronseal, Sandals Resorts, and Loctite. At JWT I worked on Rimmel.At Urbane, I have worked on several Unilever hair brands and many other global brands, including Bupa International, Smirnoff (on their Pride campaigns), Captain Morgan, Viviscal, and Marc Jacobs Fragrances. I've recently enjoyed working with Italicus, an aperitivo brand owned by Pernod Ricard. Market Sectors: Beauty, Hair, Fashion, FMCG, Property, Retail, Luxury Goods, Drink, Professional Services, and Healthcare.Skill-set: Creative and brand strategist, creative director, copywriter, photographer, film-maker, and film editor.

Andy Freeman's Current Company Details
Urbane Brand and Communication

Urbane Brand And Communication

View
Creative Director
london, greater london, united kingdom
Website:
weareurbane.com
Employees:
4
Andy Freeman Work Experience Details
  • Urbane Brand And Communication
    Creative Partner
    Urbane Brand And Communication May 2013 - Present
    Brighton, England, United Kingdom
    I've worked extensively with Unilever on their hair brands, with my particular focus being TRESemmé. My favourite projects have been the award winning Next Top Model sponsorship campaign, "A Catwalk Look Every Day" for TRESemmé, activating TRESemmé for X Factor and our work developing a salon concept for Unilever. We actually built the first salon in their reception in Leatherhead! The experience provided me with a great deal of experience and insight in the hair category.Beyond Unilever, I've had the pleasure to work with a disparate number of brands. Brand Strategy, Advertising and Engagement Campaigns for Carlsberg Somersby Cider, Johnnie Walker, Smirnoff, Split The Bills and Tech21. What do they all have in common? Intelligent and relevant communication that's consumer-focused. Great ideas that engage with consumers using technology and media creatively.
  • Icp
    Creative Director
    Icp Feb 2011 - Sep 2022
    London, United Kingdom
    I was privileged to work with the 'Incredibly Capable People' at ICP for many years, on brand owners Calvin Klein, Coty, Diageo, and Unilever to name a few. Notable projects have included our 'Pride' campaign for Smirnoff and our work for TRESemmé.
  • Fbh Incite
    Partner
    Fbh Incite Apr 2008 - Apr 2013
    One of three founding partners. Worked on ACCA, Bupa International, Duck and Cover, Epsom, TRESemmé and Unilever Hair.
  • Parador Properties
    Director Of Marketing And Creative Services
    Parador Properties 2004 - 2008
    Built a 20 man Marketing and Creative Department from scratch with a communications budget of £13 million. The Department's focus was brand development, lead generation and CRM. I was responsible for building a CRM system and budget tracking software that was linked to a performance tracking system. This resulted in the efficient delivery of KPI's to the business. We helped to grow the business to a turnover of £600M. And we were able to clearly demonstrate marketing ROI and efficiency. As Creative Director I assumed responsibility for our in-house creative department that developed campaigns across all media channels, including TV, Press and online. And I became increasingly involved with our Polaris World partner in the UK, advising on marketing and creative execution.
  • Jwt
    Consultant Group Head - Rimmel
    Jwt Sep 2002 - Dec 2003
    London, United Kingdom
    I worked on the Rimmel business, working on the development of the Rimmel London campaign.
  • Arcadia Group Plc
    Director Of Marketing And Creative Services
    Arcadia Group Plc Jul 1999 - Jul 2002
    I ran the Creative Department and had full accountability for all ideation, design and communication for Racing Green, Principles and Hawkshead. Responsible for all multi-channel marketing for the brands including both creative and brand strategy. My role covered all aspects of communication, store marketing, CRM, mail order and online. During my time at Arcadia I worked with the Rubicon Retail MBO team who bought Racing Green, Warehouse, Principles and Hawkshead from Arcadia.
  • Ddb Griffin Bacal
    Fashion Group Head
    Ddb Griffin Bacal 1991 - 1999
    Developed a hybrid team within DDB, focused upon Fashion and Retail. My role transcended both management and creative. Within the Fashion unit, I was responsible for Burberry and Pringle of Scotland. We helped to strategically and creatively relaunch the Burberry brand globally. And we reinvented the Pringle creative platform to help them relaunch and regain many retail contracts that had been previously lost on both sides of the Atlantic. However, I also worked on other business in the agency, such as Ronseal, Sandals Resorts and Loctite. With Ronseal it was very much a case of "It does exactly what it says on the tin." We helped Sandals to become award-winning resorts with 96% year-round occupancy. Loctite was sticky! I was involved in the production of global creative, working with other DDB offices around the world.
  • Juniper Woolf
    First Real Job In Advertising
    Juniper Woolf 1987 - 1990
    London, United Kingdom
    Junior at Everything, Master of None. Worked on Abbey National, Gateway Foodmarkets and Harrods.

Andy Freeman Skills

Brand Development Advertising Integrated Marketing Marketing Communications Marketing Marketing Strategy Digital Marketing Retail Creative Services Creative Direction Fashion Copywriting Online Advertising Digital Strategy Crm Photography Fmcg Online Marketing Creative Strategy Email Marketing Brand Management Direct Marketing Beauty Industry Luxury Goods Media Planning Digital Media Corporate Identity Television Corporate Branding Brand Awareness Marketing Management Hair B2b Marketing Customer Insight Mobile Marketing Cosmetics Direct Mail Outdoor Advertising Media Buying Art Direction Beauty Film Editing Travel Management Final Cut Pro Photoshop Wordpress Influencer Marketing

Andy Freeman Education Details

Frequently Asked Questions about Andy Freeman

What company does Andy Freeman work for?

Andy Freeman works for Urbane Brand And Communication

What is Andy Freeman's role at the current company?

Andy Freeman's current role is Creative Director.

What is Andy Freeman's email address?

Andy Freeman's email address is an****@****ite.com

What is Andy Freeman's direct phone number?

Andy Freeman's direct phone number is +192593*****

What schools did Andy Freeman attend?

Andy Freeman attended University Of Reading, Pontypool Colleg.

What are some of Andy Freeman's interests?

Andy Freeman has interest in Children, Rugby, Cooking And Photography, Reading, Gym, Arts And Culture, Health.

What skills is Andy Freeman known for?

Andy Freeman has skills like Brand Development, Advertising, Integrated Marketing, Marketing Communications, Marketing, Marketing Strategy, Digital Marketing, Retail, Creative Services, Creative Direction, Fashion, Copywriting.

Who are Andy Freeman's colleagues?

Andy Freeman's colleagues are Pete Hammond, Mandy Blake.

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