Andy Freeman Email & Phone Number

Brighton, England, United Kingdom

I've worked extensively with Unilever on their hair brands, with my particular focus being TRESemmé. My favourite projects have been the award winning Next Top Model sponsorship campaign, "A Catwalk Look Every Day" for TRESemmé, activating TRESemmé for X Factor and our work developing a salon concept for Unilever. We actually built the first salon in their reception in Leatherhead! The experience provided me with a great deal of experience and insight in the hair category.Beyond Unilever, I've had the pleasure to work with a disparate number of brands. Brand Strategy, Advertising and Engagement Campaigns for Carlsberg Somersby Cider, Johnnie Walker, Smirnoff, Split The Bills and Tech21. What do they all have in common? Intelligent and relevant communication that's consumer-focused. Great ideas that engage with consumers using technology and media creatively.

London, United Kingdom

I was privileged to work with the 'Incredibly Capable People' at ICP for many years, on brand owners Calvin Klein, Coty, Diageo, and Unilever to name a few. Notable projects have included our 'Pride' campaign for Smirnoff and our work for TRESemmé.

One of three founding partners. Worked on ACCA, Bupa International, Duck and Cover, Epsom, TRESemmé and Unilever Hair.

Built a 20 man Marketing and Creative Department from scratch with a communications budget of £13 million. The Department's focus was brand development, lead generation and CRM. I was responsible for building a CRM system and budget tracking software that was linked to a performance tracking system. This resulted in the efficient delivery of KPI's to the business. We helped to grow the business to a turnover of £600M. And we were able to clearly demonstrate marketing ROI and efficiency. As Creative Director I assumed responsibility for our in-house creative department that developed campaigns across all media channels, including TV, Press and online. And I became increasingly involved with our Polaris World partner in the UK, advising on marketing and creative execution.

London, United Kingdom

I worked on the Rimmel business, working on the development of the Rimmel London campaign.

I ran the Creative Department and had full accountability for all ideation, design and communication for Racing Green, Principles and Hawkshead. Responsible for all multi-channel marketing for the brands including both creative and brand strategy. My role covered all aspects of communication, store marketing, CRM, mail order and online. During my time at Arcadia I worked with the Rubicon Retail MBO team who bought Racing Green, Warehouse, Principles and Hawkshead from Arcadia.

Developed a hybrid team within DDB, focused upon Fashion and Retail. My role transcended both management and creative. Within the Fashion unit, I was responsible for Burberry and Pringle of Scotland. We helped to strategically and creatively relaunch the Burberry brand globally. And we reinvented the Pringle creative platform to help them relaunch and regain many retail contracts that had been previously lost on both sides of the Atlantic. However, I also worked on other business in the agency, such as Ronseal, Sandals Resorts and Loctite. With Ronseal it was very much a case of "It does exactly what it says on the tin." We helped Sandals to become award-winning resorts with 96% year-round occupancy. Loctite was sticky! I was involved in the production of global creative, working with other DDB offices around the world.

London, United Kingdom

Junior at Everything, Master of None. Worked on Abbey National, Gateway Foodmarkets and Harrods.

Ba(Hons), Politics And International Relations

Activities and Societies: RugbyBA (HONS) Politics and International Law

A Levels, Economics, Geography, History And Sociology

Activities and Societies: Photography and RugbyA Levels