Andy Carvell Email & Phone Number

Berlin, DE

Berlin, Berlin, DE

At Phiture, we help companies to apply the Mobile Growth Stack to grow their mobile businesses. Based in Berlin, Germany, we provide strategic consulting and hands-on help to businesses internationally.

MobileGrowthStack.com is a resource for growth practitioners, startup founders, CMOs and marketers to learn about growth. With guest articles from industry experts and staff writers who live & breathe growth, we provide high quality essays, how-to guides and information on all elements of the Mobile Growth Stack.

Berlin, Berlin, DE

Working with the founders of this early-stage startup to assist with growth strategy and tactics.

Berlin, Berlin, DE

Set up and managed a cross-functional User Retention team at SoundCloud as part of the growth organization, comprised of developers, designers, growth marketers and data scientists.Applied a data-driven approach to developing core growth + engagement. Specific initiatives included:- Built and deployed a real-time, multi-channel notification system.

Berlin, Berlin, DE

Leading an entrepreneurial, cross-functional team with a mission to develop, test and scale effective growth strategies in international markets.

Berlin, Berlin, DE

Defining & implementing strategic mobile growth initiatives to build adoption and usage of SoundCloud on mobile devices.

Berlin, Berlin, DE

Defining and executing the growth marketing strategy for SoundCloud’s official mobile apps and HTML5 mobile site in all markets, regions and devices.Planning and executing metrics-driven initiatives covering full lifecycle and funnel optimisation: from awareness and acquisition, engagement/retention through to monetisation.Specific areas of influence.

Early stage startup developing a next-generation social recommendation platform. Providing close support to many business functions inc. strategy, marketing and product. Ownership of product roadmap, feature definition, metrics and user experience.

San Francisco, California, US

Developing an end-user strategy for Europe's leading virtual currency monetisation provider. Researching end-user loyalty and buyer behaviour in a performance advertising context, forming the basis of my MBA thesis.

Coventry, GB

Studied for the full-time MBA at WBS from Sep 2010 - Sep 2011. Studied with an international cohort of 65 from a broad cross-section of industries, sectors and business functions. Studied modules including economics, finance, marketing (specialisation), strategy (specialisation), entrepreneurship (specialisation), management accounting, operations, service.

Metaflow delivered an industry-wide solution to the fragmentation issues in the J2ME app ecosystem, working with mobile carriers and D2C channels globally to provide a content delivery platform for top-tier publishers such as EA Mobile, GLU Mobile, Indiagames, etc.Sales engineering / consultancy, software development, product support, product management.

Bellevue, Washington, US

Responsible for deployment of mobile games across EMEA region to carrier, aggregator and D2C channels, and for ensuring that the studio built and delivered content which met or exceeded customer requirements.

Bellevue, Washington, US

Owning customer commitments for games content distribution in Europe. Launching our i-mode games channel with O2 in the UK.

Developing games and mobile gaming technology in C++/Symbian and J2ME for mobile handsets. Porting games to new devices and platforms.

A short stint developing games at Sendo, the UK-based handset manufacturer. Sendo games team were a top bunch and I was sad to leave them after just a few weeks to join IOMO, who made me an offer I couldn't refuse.

Wellington, PO Box 11-883, NZ

A start-up specialising in outsourced Gameboy Advance game development. Some promising leads led to us being offered our first game contract. Sadly, a cofounder pulled out and the business was dissolved. Some tough but valuable lessons learned and great experience gained.

Espoo, Southern Finland, FI

Programming mobile phone games and games technology, including the 'Space Impact' game, highscore-sending and level-download technologies.

Mba (Distinction), Business Administration

Bsc (Hons), Computer Science