At Phiture, we help companies to apply the Mobile Growth Stack to grow their mobile businesses. Based in Berlin, Germany, we provide strategic consulting and hands-on help to businesses internationally.

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Working with the founders of this early-stage startup to assist with growth strategy and tactics.

Set up and managed a cross-functional User Retention team at SoundCloud as part of the growth organization, comprised of developers, designers, growth marketers and data scientists.Applied a data-driven approach to developing core growth + engagement. Specific initiatives included:- Built and deployed a real-time, multi-channel notification system (starting with mobile push notifications) to deliver relevant, timely and personalised notifications. This initiative increased user retention by 5% in absolute terms within 3 months of rollout, reactivated millions of dormant users and increased engagement and app usage frequency. - Integrated a mobile marketing automation platform to deliver mobile push + in-app messaging, cross-platform notifications and lifecycle email campaigns. - Developed a mobile lifecycle program, including re-activation and adaptive on-boarding campaigns, increasing re-activation rate by 2.5% and D1 retention by 3% respectively in initial iterations.- Implemented of a solid growth team process: ran weekly growth meetings and increased iteration and cadence of experiments, codified learning, etc.- Hired full-time team members.- Generated revenue via referral links, becoming one of the teams in the company to generate inbound cashflows.

Leading an entrepreneurial, cross-functional team with a mission to develop, test and scale effective growth strategies in international markets.

Defining & implementing strategic mobile growth initiatives to build adoption and usage of SoundCloud on mobile devices.

Defining and executing the growth marketing strategy for SoundCloud’s official mobile apps and HTML5 mobile site in all markets, regions and devices.Planning and executing metrics-driven initiatives covering full lifecycle and funnel optimisation: from awareness and acquisition, engagement/retention through to monetisation.Specific areas of influence include:- App Store Distribution inc. Merchandising & App Store Optimisation- Implementing and optimising up-sell and cross-sell- Deep Linking- Drip campaigns to boost engagement + retention- Integrations with other platforms to boost reach and retention- Partnerships & BD with current & future distribution partners in the mobile space- Internationalisation- Market analysis & opportunity evaluation: new platforms, devices and market trends.

Early stage startup developing a next-generation social recommendation platform. Providing close support to many business functions inc. strategy, marketing and product. Ownership of product roadmap, feature definition, metrics and user experience.

Developing an end-user strategy for Europe's leading virtual currency monetisation provider. Researching end-user loyalty and buyer behaviour in a performance advertising context, forming the basis of my MBA thesis.

Studied for the full-time MBA at WBS from Sep 2010 - Sep 2011. Studied with an international cohort of 65 from a broad cross-section of industries, sectors and business functions. Studied modules including economics, finance, marketing (specialisation), strategy (specialisation), entrepreneurship (specialisation), management accounting, operations, service management, organisational behaviour, modelling and analysis.Undertook a consultancy project in the field of social/online games monetisation and virtual currency for a leading monetisation provider in Berlin. The focus was marketing strategy. My dissertation was based on this research, which studied many aspects of end-user behavior, attitudes, value-perceptions, customer satisfaction, loyalty, retention and profitability analysis. I received a distinction for this project.Dean's List x2 (award for outstanding academic performance)Distinction grade was awarded for the overall MBA

Metaflow delivered an industry-wide solution to the fragmentation issues in the J2ME app ecosystem, working with mobile carriers and D2C channels globally to provide a content delivery platform for top-tier publishers such as EA Mobile, GLU Mobile, Indiagames, etc.Sales engineering / consultancy, software development, product support, product management.

Responsible for deployment of mobile games across EMEA region to carrier, aggregator and D2C channels, and for ensuring that the studio built and delivered content which met or exceeded customer requirements.

Owning customer commitments for games content distribution in Europe. Launching our i-mode games channel with O2 in the UK.

Developing games and mobile gaming technology in C++/Symbian and J2ME for mobile handsets. Porting games to new devices and platforms.

A short stint developing games at Sendo, the UK-based handset manufacturer. Sendo games team were a top bunch and I was sad to leave them after just a few weeks to join IOMO, who made me an offer I couldn't refuse.

A start-up specialising in outsourced Gameboy Advance game development. Some promising leads led to us being offered our first game contract. Sadly, a cofounder pulled out and the business was dissolved. Some tough but valuable lessons learned and great experience gained.

Programming mobile phone games and games technology, including the 'Space Impact' game, highscore-sending and level-download technologies.