Andrew Jessick Email & Phone Number

Greater Philadelphia

• Focused once more on optimizing the inbound marketing funnel in addition to launching a robust outbound program in collaboration with sales, delivering business development messages at the right time.• Partnered with new talent to form an Account Services team, streamlining sales for business development and enhancing client relationships.• Spearheaded the analysis and restructuring of the Martech stack, leading the sales and marketing team's successful migration to HubSpot for improved campaign execution and measurement.• Owned the sales forecast, conducting in-depth analysis of new vs. repeat business to inform strategic account-based marketing efforts and pursuit of new business accounts.• Led a marketing team who monitors and reports on market trends, pricing strategies, and deal outcomes to maintain a competitive edge and guide data-driven decisions according to marketplace demands.

Greater Philadelphia

• Focused on strategic marketing and operational efficiency initiatives, as the company’s revenue growth reached 30-40% year-over-year.• Led the implementation of Professional Services Automation (PSA) software to improve resource planning, forecasting, and project management.• Developed a standardized project scoping process to enhance accuracy in resource estimation, allocation, and project delivery.• Strengthened marketing’s collaboration with the technology development team, enhancing product development in line with market needs.• Managed and led holistic strategies for RFP responses, coordinating cross-functional teams for impactful presentations led by business development team.

Greater Philadelphia Area

• Focused on driving continuous improvement and operational excellence within an expanded marketing team, emphasizing cross-functional collaboration.• Increased the effectiveness of Realtime Media’s online presence through strategic management of RTM.com and AdWords, improving lead-to-sale conversion rate +10%• Launched Salesforce as a company-wide full-funnel tool to track and measure leads, revenue, and marketing effectiveness, fostering data-driven decision-making.• Constructed automated reports on growth metrics to keep the team focused on performance and opportunities for improvement.• Mentored marketing team members and interns, fostering talent development and a culture of continuous learning.

Greater Philadelphia Area

• Transitioned from intern to full-time strategist, worked to optimize and scale AdWords campaigns.• Implemented Pardot marketing automation to enhance lead nurturing and ROI tracking, contributing to a data-driven marketing strategy.• With a small team, launched two new company websites, leveraging each iteration to improve user experience and conversion rates.• Recommended and implemented Salesforce for revenue tracking, enhancing data integrity and enabling strategic insights.• Played a key role in onboarding processes, working with sales colleagues to deepen product knowledge and better pre-qualify inbound leads.

Greater Philadelphia Area

• Launched Realtime Media’s first AdWords campaigns, achieving a one-year ROI of 5:1 with lead generation contributing to the creation of five new billing accounts.• Developed and optimized early digital marketing initiatives, laying the groundwork for future marketing strategies.• Integrated Salesforce web-to-lead forms and established rudimentary ROI tracking, providing insights that supported long-term growth.• Created content for high-impact landing pages, enhancing ad relevance and driving conversions.

Temple University Tech Center

• Collaborated with fellow consultants to assist and provide excellent customer service to students, helping them utilize technology resources at the then-largest educational computer lab in the Northeast.• Delivered support in troubleshooting software issues, trained students on video and photo editing tools, and maintained lab printing equipment to ensure a seamless user experience.

Wynnewood, Pa

• Partnered with the General Manager and Marketing Manager to address gaps in national and regional advertising efforts through targeted local marketing initiatives.• Visited car dealerships to maintain strong business relationships, generating referrals and fostering collaboration for mutual business growth.• Conducted outbound follow-up and cold calls to drive lead generation efforts.• Designed and created marketing materials from scratch, providing dealership sales teams and customers with clear guidance on the referral process to streamline the path to obtaining quotes.

Berwick, Pa

• Developed and implemented multi-channel communication campaigns, integrating physical and digital media to effectively engage plant personnel during Susquehanna Nuclear’s transition to Talen Energy.• Collaborated with station leaders and industry experts to create messaging strategies that emphasized safety, reliability, and core values, enhancing organizational culture and alignment.• Strategically packaged information using advertising-inspired techniques to deliver engaging, pragmatic messages that reinforced core values and fostered a forward-thinking work environment.

Philadelphia, Pa

• Collaborated with both regulatory operations and project management teams to gain a comprehensive understanding of account management in a full-service pharmaceuticals advertising agency environment.• Managed the preparation of outgoing mock-ups for client delivery and streamlined incoming client feedback, ensuring efficient communication and alignment with project goals and agency processes.• Analyzed cross-departmental efforts and time utilization data to recommend efficiencies between account management and project managers to deliver high-quality service and foster strong client relationships.

Greater Philadelphia Area

• Conducted product education and marketing sessions during regional store visits to enhance sales associates' product knowledge and boost Oakley brand confidence at national accounts.• Ensured optimal product placement and marketing material visibility by inspecting stock, back-stock, and Point of Purchase displays, aligning with Oakley’s marketing strategies.• Collected and communicated valuable inventory insights and product feedback to regional buyers, influencing stocking decisions and supporting growth in target markets.• Managed brand presence by evaluating in-store conditions

Susquehanna Steam Electric Station, 769 Salem Boulevard, Berwick, Pa

• Coordinated, authored, and edited station communications on a weekly basis.• Led collaborative video productions for knowledge transfer, as the organization anticipated a 40% retirement rate over the next 2-4 years• Drafted and constructed a new station communications SharePoint site and streamlined e-mail template.

Bachelor Of Arts (Ba), Advertising Account Management/Client Services, Senior

Activities and Societies: Temple Ad Club

[Minor] General Business Studies, Marketing

Education record

Activities and Societies: National Honor Society, Class Office, Prom Committee Chair, Future Business Leaders of AmericaSpecialty Courses.