Beth Coleman Email & Phone Number

-Represent a portfolio of world-class PA and healthcare test prep products. -Lead GTM playbook & strategy for PA products, b2b and b2c marketing campaigns.-Define and execute full-funnel growth and retention strategies for b2c/ecomm products.-Develop multi-channel marketing campaigns for b2c product launches and legacy products. -Coordinate key messaging and A/B testing strategies between product, content, users. -Analyzed revenue, engagement data, and market projections to recommend product features and comms priorities.-Improve NPS, conversions, and CLTV for existing product portfolio.-Meet aggressive seasonal, quarterly, and YoY revenue goals.

Bethesda, Maryland, United States

-Drive omni-channel growth strategy across lifecycle and segmentation of leads.-Analyze performance and engagement for digital campaigns and CRM health.-Monitor/optimize performance and attribution of growth campaigns in Ads and display networks.-Create and publish organic and paid social campaigns across Meta, TikTok, NextDoor. -Create and execute full-funnel marketing and growth campaigns across digital and OOH channels.-Create and website/app content in WordPress and optimize for SERP.-Create marketing workflows and automations to streamline customer experience and maximize LTV.

Remote

(Inactive/not currently accepting clients.) Team lead, owner, and independent contractor offering freelance marketing, copy, and business development support. From ad campaign development to empowering enterprise-level change, partners utilize us for right-sized solutions that meet their needs, including CRM selection and implementation, sales training and infrastructure, SEO, content marketing, community engagement projects, and more.

Position Description: Lead e-mail platform transition and CRM contact migration from Salesforce to HubSpot. Attain and maintain certifications as internal SME for new platform. Develop and lead company’s approach to email marketing and SMS channels. Generate nurture and drip email content and campaign tracking. Own email marketing platform and strategies related to emerging digital technologies. Execute day-to-day program management of email channel campaigns, to include drip, quarterly, and channel communications. Develop and grow a tailored and robust email marketing strategy in support of domestic and international sales. Support data analysis to evaluate success or failure of campaigns; provide regular reporting to upper management. Optimize email sends in real-time based on A/B testing of content and revenue goals.

Lexington, Kentucky, United States

Supervise and support agency Executive Director, participate in agency strategic planning, represent agency at community and press functions. Review, authorize, augment annual budget and implementation of grant and audit requirements.

Washington D.C. Metro Area

Key Achievements to Date: Implemented KPI's for engagement and revenue across constituent programs. Improved e-mail, social, and e-commerce conversions across campaigns. Position Description: Act as lead on constituent marketing and engagement projects including professional development lifecycle from practice to senior academic medicine leadership. Develop and execute integrated marketing campaigns from end-to-end and act as brand steward. Translate business objectives into comprehensive marketing plans and drive digital strategy for promotions. Identify leads in health care and higher education. Navigate complex vendor and stakeholder relationships to execute campaigns and report on revenue/engagement metrics for association. Promote and support membership experience and event attendance across multiple channels. Provide support to Senior Director of Marketing.

Washington D.C. Metro Area

Key Achievement: Developed and executed integrated marketing campaigns for all CU products & service lines targeting local and global audiences at the World Bank/IMF/IFC. Position Description: Lead communications for member marketing from account opening on-boarding to retail branch interactions and digital touchpoints including email, app, and ATM display messaging. Oversee coordination and development of deliverables from agency vendors and CU stakeholders to roll out new products and increase sales for existing portfolio. Created copy for and deployed print and HTML e-mail campaigns, maintained POS displays and cross-trained staff on campaign underwriting and incentives. Defined targets and coordinated development and dissemination of content and displays for promotional campaigns and flagship events. Assisted in MCIF database management and analysis to enhance business development research, and identify leads. Coordinated with vendors to develop creative collateral, and execute campaigns across digital and print channels. Supported member education and engagement efforts through financial seminar coordination and planning and enterprise events including Cherry Blossom 5k.

Key Achievement: Q3 award for more than $500,000 in upsales. Developed direct sales templates for front-line staff.Position Description: Met critical sales goals by providing campaign support, direct sales, origination, underwriting of promotional products. Met daily/weekly/monthly processing and reporting deadlines. Performed QA and risk analysis, executed and reported on individual retail campaigns.

Key Achievement: Generated technical portfolio & personnel reports for executive leadership team, developed training and education resources for the rollout of new federal mortgage regulations.Position Description: Advised members on existing mortgage/home equity product concerns, managed team workflows, confidential account information, legal records, and executed time-sensitive corporate outreach projects to optimize both membership satisfaction and staff efficiency.

Washington D.C. Metro Area

Key Achievement: Authored member outreach templates/scripts for escalated cases, and provided cross-training support during core system transition and website launch.Position Description: Developed complete product knowledge, and met critical daily and monthly production goals. Dealt with escalated member and system issues, and liaised with vendors during core operating system conversion. Delivered award-winning level of customer service and promoted corporate culture, and maintained cohesive records of corporate and government policy changes.

Washington D.C. Metro Area

Key Achievement: Facilitated congressional scheduling and content development for nuclear lobby efforts. Position Description: Provided administrative support to the C-suite of multinational firm's North American HQ during their acquisition and integration of regional energy firm. Provided research, interview, and scheduling support for VP of Government Affairs.

Arlington, Va

Key Achievement: Implemented Sharepoint workflow efficiencies for FOIA requests and vendor education seminars for staff cross-training. Position Description: Contractor through ARTI (Advanced Resource Technologies, Inc.) Responsible for intranet workflow that approved release of research and technical information to the general public. Cooperated with stakeholders to review documentation, communicate project statuses.

Washington D.C. Metro Area

Key Achievement: Coordinated coalition outreach and lobbying efforts for ACES with every U.S. congressional office. Position Description: Awarded paid internship through the Center for Progressive Leadership (1 of 20, 16% program acceptance rate.) Placement at Environment America. Supported Director of Washington, D.C. Office in advocating passage of American Clean Energy & Security Act. Duties included scheduling and attendance of congressional meetings for ACES, as well as the drafting/editing/publication of press releases, op-eds, LTEs, and coalition briefs.

Students Organizing Community Relations (SOCR)- Supported non-profit clients through undergaduate PR firm by evaluating organizational communication needs and providing technical support and media deliverables. Developed outreach materials, organized grassroots forums, capital campaigns, and supported grant writing efforts. Multiple small and large team projects, information available upon request. Clients included: League of Women Voters, Madison Co. Department of Health, Kentucky Coalition for Comprehensive Immigration Reform, New Opportunity School for Women, Sustainable Berea, and more.

Coordinated service-learning partnerships for communications courses, and worked with partner organizations and charities to identify marketing needs. Coordinated large-scale national tournaments and conferences with 500+ attendeesMiscellaneous administrative assisting tasks; including copying, filing, receptionist duties and administrative support for board members of the New Opportunity School for Women & NOSW fellowship camp

Berea, Ky

Supported administrative office in fielding concerns from students, parents, alumni, and major donor/trustees pertaining to student affairs and operations. Drafted training manual for office staff and new employees. Coordinated campus American Disability Act compliance efforts and maintained supply inventory, budget, and contact databases with Excel.

Berea, Ky

Performed direct lobbying efforts in support of progressive issue platform, with a particular focus on environmental reform specific to mineral extraction. Involved grassroots community organizing, briefing a wide variety of audiences on legislative issues, maintaining databases, and maintaining and supporting donor/capital campaign information.

Master Of Science - Ms, Management, Marketing

Ba, Communication And Media Studies

Activities and Societies: Student Government Association, Debate Team