Anna Chiang Email & Phone Number

Arlington, Va, Us

San Mateo, California, Us

- Own the management, execution and optimization of paid media programs across platforms, including Google Ads, LinkedIn and Facebook- Implement paid campaign strategies focused on lead generation and brand awareness objectives to generate new direct ICP leads and grow marketing sourced pipeline- Develop reporting and dashboards to track paid campaign KPIs and analyze performance data- Conduct A/B testing for external facing assets, landing pages, ad messaging and creative - Build email nurture programs to re-engage net new leads and existing database users- Manage and execute search engine optimization (SEO) initiatives, establishing website and content strategies to boost web traffic, engagement and opportunities from organic search- Own organic social media strategy, content, messaging and posting cadence

Mclean, Va, Us

- Owned day-to-day operations of client accounts across cybersecurity, technology and public sector, providing strategic guidance for paid media campaign execution and optimization -Developed paid media programs across platforms, including Google Ads, LinkedIn, Facebook, Instagram and Twitter, to generate direct leads and increase brand awareness - Built organic social media programs: Drove content strategy, messaging, creative and managed performance analytics

Mclean, Va, Us

Mclean, Va, Us

- Launched and facilitated paid media campaign initiatives by establishing audience targeting, ad messaging and creative, content alignment and managing campaign budgets, optimizations and reporting- Maintained organic social media profiles on LinkedIn and Twitter for client executives, researching trending topics and evolving industry landscapes to promote thought leadership and gain brand awareness - Developed on-brand assets, graphics and videos for client paid media and organic social programs in Adobe Photoshop, Illustrator, InDesign and Premiere

Herndon, Virginia, Us

- Constructed competitive analysis of a product in development related to secure file transfer and content collaboration with external impact - Analyzed current market trends relevant to A&D and life science industries for content creation- Implemented Adobe InDesign, Illustrator, and Photoshop skills for product G2M strategies, brochures and internal flyers

New Albany, Ohio, Us