Anna is a seasoned branding expert with more than 15 years of experience growing and developing some of the world’s most iconic brands. She is a visionary leader with the ability to manage and inspire across countries and cultures. Her unique skill set combines both the art and science of marketing, enabling her to understand the true essence of the brand and its consumer. She has developed a proven track record of increasing brand sales and profitability through solid strategy and flawless execution. Anna’s experience with start ups taught her to work on a shoe-string budget, while her tenure with CPG giants such as P&G, Avon, and Estee Lauder provided her with paradigms of best in class practices. In her consulting practice, she has helped established consumer brands, startups, and nonprofit organizations define the quintessential essence of their brands and translate it to all consumer touch points. Anna has a BS from Cornell University and a Master of Business Administration from New York University. She currently serves as the Vice-chair of the President’s Council of Cornell Women, an organization that promotes women’s issues, and enjoys advising young entrepreneurs on their business plans. Her hobbies include photography, travel, and pretty much anything that you can do outdoors. She resides in Seattle with her husband and two kids.