Anna Gomez Email & Phone Number

Seattle, Wa, Us

- Lead end-to-end delivery of Marketing and Sales analytics projects, providing weekly updates and presenting data-driven recommendations to influence marketing strategies and drive growth for SaaS products - Design interactive dashboards using BI tools such Tableau and Looker Studio, enabling stakeholders to visualize key marketing & funnel performance metrics and make data-driven decisions on future spend - Implemented multi-touch attribution models to identify the most effective touchpoints in the prospect journey and accurately measure the impact of various marketing channels on customer acquisition and expansion- Utilize DBT (Data Build Tool) and query execution plans to streamline data transformations and optimize query performance, leveraging SQL proficiency and data modeling skills to improve operational efficiency- Conducted an in-depth analysis of current customer data and historical costs of goods and services to create an LTV:CAC (lifetime value to cost of acquisition) model, contributing to a 20% reduction in operational costs- Partner with data engineering to define technical requirements for automated ETL procedures and appropriate data lake schema design within AWS (Amazon Web Services)

Redmond, Wa

- Responsible for analyzing and reporting Sales performance data and maintaining executive dashboards for monthly board of director presentations- Developed SQL scripts to transform large data sets, create complex calculation logic, and perform analysis to inform business decisions - Created and maintained dashboards in Salesforce and Google Analytics to visualize sales funnels and project future revenue streams- Communicated in written and oral forums the progress, blockers and risks of ongoing work, leveraging project management tools such as JIRA and Asana

- Steered the cross-functional team responsible for program enrollment by performing continuous process improvement on admissions processes, researching and implementing solutions and tools to promote the productivity & efficiency of staff, and ensuring that new solutions emphasized the applicant user experience- Stewarded the integration of new tools & databases with existing applicant tracking systems, including operationalizing tools for use among other teams, updating standard operating procedures & workflows, and providing relevant training as systems were enhanced- Created and administered surveys to identify operational opportunities, analyzed and reported out findings & solutions with data visualizations, resulting in a more efficient user experience and a reduction in cost-to-serve- Audited applicant pipeline activity through Salesforce and aligned team goals and priorities based on progress, providing coaching to team members as needed to ensure a high-quality customer experience in a fast-paced environment- Maintained various Excel workbooks to organize and analyze applicant data and ensure bi-annual enrollment goals were consistently met

- Utilized Salesforce to manage a pipeline of 400+ applicants by producing regular reports that tracked and measured enrollment progress, consistently exceeding recruitment goals by an average of 10% each cohort - Analyzed weekly pipeline reports to update dashboards and provide recommendations for future initiatives in support of recruitment targets and program goals- Used Salesforce reporting & Excel to track the completion of onboarding requirements such as drug & background screening and financial aid submissions, ensuring all application statuses were up to date and communicated accordingly

- Conducted one-on-one interviews with prospective students for admission into competitive information technology training program- Facilitated weekly information sessions to prospective students on site and at career fairs- Provided customer service to prospective students via phone and in person, and served as the main contact person for applicants throughout the admissions process- Maintained and ensured proper usage of Year Up database on Salesforce.com, including coordinating data entry of all admissions-related data and documents

Greater Seattle Area

- Researched and analyzed education policies at the federal, state & local levels to gauge impact on immigrant & refugee communities and reported information through policy recommendations and memos- Instrumental in the creation and promotion of Speak Your Language campaign, a pilot program to encourage preservation and continuation of home language within immigrant families- Coordinated & scheduled monthly English Language Learners Workgroup, a subcommittee of the Road Map Project, a region-wide coalition to reduce disparities in educational attainment

- Coordinated with hospital AV teams state-wide to broadcast live monthly Autism Series lectures, ensuring all programs were efficiently executed - Gathered and maintained patients’ educational records and psychosocial assessments, including the scoring and reporting of various psychometric protocols for clinic providers- Tracked providers’ outdates and meeting requests; contacted and scheduled parents of newly diagnosed patients for parenting classes & resources

- Compiled and analyzed patient throughput data and clinical quality metrics to create various reports and dashboards; reported metrics at monthly hospital leadership meetings and ValueStream projects to help inform process improvements- Synthesized results of Press Ganey patient surveys and created visualizations to compare results of previous surveys and highlight areas of continued evaluation and needed improvements related to the patient experience- Maintained & updated departmental Intranet webpages, faculty listservs, and attending/resident schedules- Provided administrative & scheduling support for the service chief of a large emergency department by regularly communicating updates and announcements to physician leads and staff- Assisted in creation and development of clinical policies and grant submissions - Coordinated logistics for departmental meetings and special projects

Spokane Valley, Washington

- Assisted customers throughout department and at point of sale- Consistently handled customer concerns in a proactive, positive manner- Monitored sales and inventory, including calling customers about new store arrivals

Tulelake, California

Instrumental in start-up of Community Supported Agriculture (CSA) organization; developed promotional media including fliers and brochures, and maintained customer relations via weekly emails and updates; planted, harvested and packaged produce; provided customer service at weekly farmer’s market; supervised farm personnel and managed daily operations

Master Of Social Work (Msw)

Bachelor Of Art, Psychology

Study Abroad Program