Anna Petrenko Email & Phone Number

Amsterdam, Nh, Nl

✔️ Achieved High Closure Rates with Key Accounts: Maintained an 85% closure rate by aligning solutions with client business needs, engaging directly with C-levels, and achieving a 10x revenue increase, strengthening market positioning against competitors.✔️ Built and Led High-Performing Sales Team: Assembled a 12-person team from scratch, overseeing recruitment, onboarding, and implementing a MEDDIC-based CRM, reaching 100% of sales targets.✔️ Increased Revenue through Cross- and… Show more ✔️ Achieved High Closure Rates with Key Accounts: Maintained an 85% closure rate by aligning solutions with client business needs, engaging directly with C-levels, and achieving a 10x revenue increase, strengthening market positioning against competitors.✔️ Built and Led High-Performing Sales Team: Assembled a 12-person team from scratch, overseeing recruitment, onboarding, and implementing a MEDDIC-based CRM, reaching 100% of sales targets.✔️ Increased Revenue through Cross- and Up-Sell: Drove $1M in extra sales through integration and API up-sell/cross-sell in sectors like oil & gas, logistics, and FMCG.✔️ Enhanced Cross-Functional Collaboration: Reduced backlog by 3x and transformed product functionality into a complex, user-friendly solution. Optimized presales from 8 months to 45 days, doubling the speed of deal closures. Show less

✔️ Focus: Pioneered a new product launch (Online educational program) and drove commercial outcomes across sales, marketing, and production by aligning cross-functional teams toward strategic goals.✔️ Sales Leadership: Oversaw two sales departments with 215 account managers, achieving exceptional growth in new client acquisition and retention rates of 95%, which is double the company's average sales performance.✔️ Go-To-Market Execution: By optimizing the sales process using a CRM and… Show more ✔️ Focus: Pioneered a new product launch (Online educational program) and drove commercial outcomes across sales, marketing, and production by aligning cross-functional teams toward strategic goals.✔️ Sales Leadership: Oversaw two sales departments with 215 account managers, achieving exceptional growth in new client acquisition and retention rates of 95%, which is double the company's average sales performance.✔️ Go-To-Market Execution: By optimizing the sales process using a CRM and focusing on promoting the premium product from a portfolio of three educational programs (boost premium product sales by 50%) positively impacting overall department revenue and turnover. In 3 months, the business unit showed the highest sales figures for the company.✔️ Project & Process Optimization: Enhanced cross-functional collaboration between e-marketing and sales teams using Agile and OKR frameworks, cutting lead generation costs from $18 to $4 and social media subscriber acquisition costs to $0.40 (compared to market averages of $1.40–$2). Improved inbound lead quality resulted in a 40% increase in conversion rates, significantly boosting revenue. Show less

✔️ Go-to-market: Developed a new partner channel in the saturated 2020 hand sanitiser market — selling customarily labeled sanitisers with personalised fragrances in premium beauty salons.✔️ Partner Sales: Ensured a high level of closure rates (98%) with new accounts after the presale stage. Led the remote sales team (hunters) and enhanced their performance: the conversion rate from initial contact to deals increased from 3% to 30%.✔️ Operations: Achieved breakeven and generated initial… Show more ✔️ Go-to-market: Developed a new partner channel in the saturated 2020 hand sanitiser market — selling customarily labeled sanitisers with personalised fragrances in premium beauty salons.✔️ Partner Sales: Ensured a high level of closure rates (98%) with new accounts after the presale stage. Led the remote sales team (hunters) and enhanced their performance: the conversion rate from initial contact to deals increased from 3% to 30%.✔️ Operations: Achieved breakeven and generated initial profits for the business within 3 months by refining cross functional collaboration within contract manufacturing, supply chain, marketing and sales departments.✔️Customer success: Improved customer success with the results: Retention Rate of 95% and Churn Rate <5% with existing accounts. Show less

✔️ Focus: Built and executed a Go-to-Market strategy for Unilever Professional’s product range, overseeing B2B sales growth through both established and new wholesale and retail channels.✔️ Go-to-Market Strategy: Developed and implemented an expansion plan that positioned the region as Unilever Professional’s top growth area in Europe within three years.✔️ B2B & Partner Sales: Expanded and optimized wholesale and e-commerce channels, driving a 45% margin profit—significantly above the… Show more ✔️ Focus: Built and executed a Go-to-Market strategy for Unilever Professional’s product range, overseeing B2B sales growth through both established and new wholesale and retail channels.✔️ Go-to-Market Strategy: Developed and implemented an expansion plan that positioned the region as Unilever Professional’s top growth area in Europe within three years.✔️ B2B & Partner Sales: Expanded and optimized wholesale and e-commerce channels, driving a 45% margin profit—significantly above the company average of 20%.✔️ Marketing Initiatives: Led successful cross-regional and local marketing campaigns, achieving 30% sales growth in a declining market through targeted demand-generation strategies.✔️ Team Leadership: Directed cross-functional Key Account Management teams (20+ people), expanding product listings across 200 major accounts, including MACRO, Accor, McDonald's, ISS, and Auchan. Delivering year-over-year growth of +20%-30%. Show less