My core strength lies in spotting🚀 growth opportunities within B2B and partner channels,🚀 quickly developing actionable plans🚀 and executing them to take your sales to new heights.Among my achievements are:✅ 15+ Years in B2B Sales & Partnerships: Drove $10M+ in sales growth and 40%+ business expansion in SaaS, retail, and EdTech through strategic partnerships.✅ Sales Acceleration & Optimization: Expertise in cutting sales cycles from months to days and maintaining 85%+ closure rates.✅ Team Leadership: Built and led high-performing teams of 12–200 to exceed revenue and growth targets.✅ Client Success: Secured 90%+ client retention by building strong partnerships that drive sustainable growth.If your company is seeking an entrepreneurial, results-oriented leader who excels at developing and implementing partner strategies from inception in both established and emerging markets, I would love to connect. Please feel free to reach out! Mail: aspetrenko.msc@gmail.comText: +31627888721
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Business Development ManagerTotaliteAmsterdam, Nh, Nl -
Partner And B2B Sales DirectorImvisios Nov 2021 - Nov 2023✔️ Achieved High Closure Rates with Key Accounts: Maintained an 85% closure rate by aligning solutions with client business needs, engaging directly with C-levels, and achieving a 10x revenue increase, strengthening market positioning against competitors.✔️ Built and Led High-Performing Sales Team: Assembled a 12-person team from scratch, overseeing recruitment, onboarding, and implementing a MEDDIC-based CRM, reaching 100% of sales targets.✔️ Increased Revenue through Cross- and… Show more ✔️ Achieved High Closure Rates with Key Accounts: Maintained an 85% closure rate by aligning solutions with client business needs, engaging directly with C-levels, and achieving a 10x revenue increase, strengthening market positioning against competitors.✔️ Built and Led High-Performing Sales Team: Assembled a 12-person team from scratch, overseeing recruitment, onboarding, and implementing a MEDDIC-based CRM, reaching 100% of sales targets.✔️ Increased Revenue through Cross- and Up-Sell: Drove $1M in extra sales through integration and API up-sell/cross-sell in sectors like oil & gas, logistics, and FMCG.✔️ Enhanced Cross-Functional Collaboration: Reduced backlog by 3x and transformed product functionality into a complex, user-friendly solution. Optimized presales from 8 months to 45 days, doubling the speed of deal closures. Show less -
Director Of Business DevelopmentSynergy University (Higher & Further Education) Apr 2021 - Nov 2021✔️ Focus: Pioneered a new product launch (Online educational program) and drove commercial outcomes across sales, marketing, and production by aligning cross-functional teams toward strategic goals.✔️ Sales Leadership: Oversaw two sales departments with 215 account managers, achieving exceptional growth in new client acquisition and retention rates of 95%, which is double the company's average sales performance.✔️ Go-To-Market Execution: By optimizing the sales process using a CRM and… Show more ✔️ Focus: Pioneered a new product launch (Online educational program) and drove commercial outcomes across sales, marketing, and production by aligning cross-functional teams toward strategic goals.✔️ Sales Leadership: Oversaw two sales departments with 215 account managers, achieving exceptional growth in new client acquisition and retention rates of 95%, which is double the company's average sales performance.✔️ Go-To-Market Execution: By optimizing the sales process using a CRM and focusing on promoting the premium product from a portfolio of three educational programs (boost premium product sales by 50%) positively impacting overall department revenue and turnover. In 3 months, the business unit showed the highest sales figures for the company.✔️ Project & Process Optimization: Enhanced cross-functional collaboration between e-marketing and sales teams using Agile and OKR frameworks, cutting lead generation costs from $18 to $4 and social media subscriber acquisition costs to $0.40 (compared to market averages of $1.40–$2). Improved inbound lead quality resulted in a 40% increase in conversion rates, significantly boosting revenue. Show less
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Partner Sales DirectorSalusbrand May 2020 - Apr 2021✔️ Go-to-market: Developed a new partner channel in the saturated 2020 hand sanitiser market — selling customarily labeled sanitisers with personalised fragrances in premium beauty salons.✔️ Partner Sales: Ensured a high level of closure rates (98%) with new accounts after the presale stage. Led the remote sales team (hunters) and enhanced their performance: the conversion rate from initial contact to deals increased from 3% to 30%.✔️ Operations: Achieved breakeven and generated initial… Show more ✔️ Go-to-market: Developed a new partner channel in the saturated 2020 hand sanitiser market — selling customarily labeled sanitisers with personalised fragrances in premium beauty salons.✔️ Partner Sales: Ensured a high level of closure rates (98%) with new accounts after the presale stage. Led the remote sales team (hunters) and enhanced their performance: the conversion rate from initial contact to deals increased from 3% to 30%.✔️ Operations: Achieved breakeven and generated initial profits for the business within 3 months by refining cross functional collaboration within contract manufacturing, supply chain, marketing and sales departments.✔️Customer success: Improved customer success with the results: Retention Rate of 95% and Churn Rate <5% with existing accounts. Show less
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Business Development Manager: B2B SalesSealed Air Diversey Care Apr 2014 - Nov 2019✔️ Focus: Built and executed a Go-to-Market strategy for Unilever Professional’s product range, overseeing B2B sales growth through both established and new wholesale and retail channels.✔️ Go-to-Market Strategy: Developed and implemented an expansion plan that positioned the region as Unilever Professional’s top growth area in Europe within three years.✔️ B2B & Partner Sales: Expanded and optimized wholesale and e-commerce channels, driving a 45% margin profit—significantly above the… Show more ✔️ Focus: Built and executed a Go-to-Market strategy for Unilever Professional’s product range, overseeing B2B sales growth through both established and new wholesale and retail channels.✔️ Go-to-Market Strategy: Developed and implemented an expansion plan that positioned the region as Unilever Professional’s top growth area in Europe within three years.✔️ B2B & Partner Sales: Expanded and optimized wholesale and e-commerce channels, driving a 45% margin profit—significantly above the company average of 20%.✔️ Marketing Initiatives: Led successful cross-regional and local marketing campaigns, achieving 30% sales growth in a declining market through targeted demand-generation strategies.✔️ Team Leadership: Directed cross-functional Key Account Management teams (20+ people), expanding product listings across 200 major accounts, including MACRO, Accor, McDonald's, ISS, and Auchan. Delivering year-over-year growth of +20%-30%. Show less -
KamBic Jan 2013 - Mar 2014 -
Sales Specialist3M Aug 2008 - Dec 2012
Anna Petrenko Education Details
Frequently Asked Questions about Anna Petrenko
What company does Anna Petrenko work for?
Anna Petrenko works for Totalite
What is Anna Petrenko's role at the current company?
Anna Petrenko's current role is Business Development Manager.
What schools did Anna Petrenko attend?
Anna Petrenko attended Lomonosov Moscow State University (Msu).
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Anna Petrenko
Amsterdam -
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