-Developing new product concepts and brand opportunities, which are pitched to regions, to drive sales and market share based on market analysis, competitive activity, and brand white space-Briefing cross-functional teams (ex: Product Development, Creative, Copy, Social Media) on 360 marketing strategy throughout all product phases, from initial concept to go-to-market and re-supports/formulations

-Helped branding agency produce creative deliverables (ex: catalogs, logos, menus, etc.) for clients in hospitality, fashion, and more, working in Adobe Photoshop and InDesign-Created mood boards for each project to help guide team’s experimental branding ahead of design and production

Founded alongside the Harvard Ukraine Solidarity Alliance (HUSA): Families United pairs American volunteers with Ukrainian families who are looking for support during this violent, traumatic time. Connect now to provide individualized help – such as clothing needs, travel plans, and shelter – to families who have fled or stayed in Ukraine. Our goal is to lessen the burden Ukrainian families are experiencing today.

-Leveraged analytics to increase engagement and grow readership-Developed creative direction for the magazine alongside editors and graphic designers, helping to build FIG.’s unique voice and take risks

Responsible for writing articles and editing content within the publication

-Analyzed market, competitive, and consumer insights to help formulate growth-delivering strategies for makeup-Communicated marketing strategies with cross-functionals and regions-Developed and pitched a new mascara program for EL in final project

-Contacted constituents to gather information for office database to close constituent cases-Encouraged small businesses to speak out on the Senator’s pandemic relief efforts-Staffed campaign events each weekend, working closely with the Senator

Managed gym's childcare facility and supervised young children

-Identified key discussion takeaways in organization-wide meetings and sent out daily recaps-Edited and wrote online profiles on women of influence, enhancing bios to highlight female accomplishments

Worked all fall to develop annual event program, ultimately bringing together 350 diverse women for a day of learning, connection, and service and delivering speech to large audience