Ann Wright Email & Phone Number

London, Gb

London, United Kingdom

Account Director responsible for an account management team handling a diverse range of projects including SCV data bases, trigger email & multi-channel marketing solutions, website & microsite design and build, as well as creative campaigns.

London, United Kingdom

- Key member of the business strategy team for launch of Jobsite.com, a disruptive job board business model in the US.- Responsibility for managing large scale web crawling and data extraction programme - extracting and republishing job vacancy data from over 200,000 US websites.- Using Toad for Data Analysts (a SQL interface), I analysed data supplied by web mining activity to identify errors and ensure ongoing improvement of the data extraction process.- Development and implementation of publication rules for management of data quality of published data on Jobsite.com.- Commissioning and management of blogs, news content & guides, using WordPress for purposes of SEO and link building.- Managed unplanned change of key supplier 4 weeks before launch of Jobsite.com with no delay to project start date.

- Developing, managing and implementation of Product Road Map for New Homes and International Channels of Primelocation.com and FindaProperty.com- Planning and implementation of Multivariate testing to improve user journeys the the site and maximise conversion rates.- Responsible for the marketing of the International Channel of Primelocation.com.- Working with the SEO/PPC team to ensure strategy is effectively supported with the use of Newsletters, blogs, Twitter and content.- Managing Google PPC budgets.Regular provision of KPI data using Google Analytics and internal reporting systems.

- Part of project team building single customer view database for News International.- Championing use of new database across News International, including provision of staff training regarding selections, targeting and results analysis- Provided Direct Marketing and CRM consultancy to 12 of the Johnston Press daily newspapers.- Management of out-bound telephony programmes on behalf of clients.- Client management and relationship building.- Driving client strategy forward based on regular campaign performance analysis- Product Development of CCB's bespoke customer management software.- Development of CCB's online lifestyle survey programme.- Management of Account Management and Software Development teams.

I was responsible for building profitable relationships with other companies through the targeted use of the database, effective use of in paper and magazine advertising opportunities, the Telegraph telephony programme and appropriate use of the Telegraph Brand. My role involved:- Developing and implementing strategy for Telegraph Wine Service, which exceeded revenue expectations by 60% in its first year.- Responsibility for developing profitability of a variety of affinity clients using direct mail, in paper activity, telemarketing and inserts. - Analysing all the media opportunities available, ensuring best use of the Telegraph branding to maximise revenue for the Telegraph, then working closely with the clients to ensure delivery of a high quality service consistent with the brand.- Managing sponsored question programme for Telegraph Lifestyle questionnaires- Managing the affinity partnerships behind the Telegraph Garden Service and the Telegraph Wine Service.

Managing a team of three, I planned and executed of the media aspects of large direct mail (up to 6 mill) and magazine inserts promotions, and press advertising (£700k annual budget) for all of the Which? Publications.- Creating managing and reviewing large annual promotional budgets- Media planning, booking, and name and address deduplication and data output processing. - Participation in the development of overall product marketing strategy.- Working closely with lifestyle questionnaire companies building profiles to identify the best mailing prospects as well as managing customer segmentation of the house files.- Management of the computer bureau that carried out all of the name and address processing, deduplication and fulfilment for direct mail promotions.- Ensuring our direct mail activity complied to Data Protection laws.

Diploma, Direct Marketing

Diploma, Marketing And Business Management

Certificate, Retail Marketing

Tquk Level 2 Certificate In Awareness Of Mental Health Problems, Mental Health Counseling/Counselor