Annemarie Belda Email & Phone Number

Mountain View, California, Us

Execute and lead high-impact consumer-focused influencer and social campaigns for TurboTax • Develop and execute influencer and social media projects and content strategy in support of business unit goals• Manage outside agency resources to effectively execute projects• Partner with marketing team to ensure alignment across strategies and execution• Represent communications strategies, plans and results across the organization, including senior level executives• Build measurability into social, influencer and content programs; analyze and assess the effectiveness of projects and campaigns• Work cross-functionally with organizations including product management, marketing, and customer support• Work effectively, as needed, with management team to handle crises and high-profile issues deftly, protecting and furthering company and brand reputation• Effectively manage resource allocation

- Manage branding and social media for small to Fortune 50 companies. - Set standards and guidelines for digital marketing by continually implementing and educating department managers, project managers and online editors on best practices for specific social platforms. - Work closely with business owners and management teams to define high level strategies for various campaigns and launches.- Optimize digital content and videos to enhance brand presence and increase reach.- Define and execute SEO strategies and tactics that increase organic search traffic and raise brand visibility in SERP’s in order to increase revenue.- Work on major launch of new programs, events and updates, ensuring maximum visibility.- Write website content, copy, ghostwriting and press releases.- Experienced working with clients in the following industries: health care, nonprofit, retail, sales and marketing, beauty and personal brands.

San Diego, California, Us

Leads and establishes Scripps social media communications and paid social advertising for all channels including but not limited to: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Yelp and podcast platforms. Creates and provides creative direction for content, graphics, quizzes, infographics and videos. Drives engagement, growth and retention for the digital community. Spearheads strategy in building brand awareness, lead generation, customer conversion, app installation and retention. Collaborates with department stakeholders to effectively leverage digital marketing as part of their plans and establish the process for owned, earned and shared channels. Responsible for planning and budgetary control of paid campaigns.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.Manage multiple vendors and tools including Salesforce, Reputation.com and Yelp.

BluMarc is a marketing and sales firm that specializes in customer acquisition and retention for Fortune 500 companies. They were recognized as the #25 Best Company to work for in New Jersey by NJ Business 2015.