Communications Manager
Current- Execute and lead high-impact consumer-focused influencer and social campaigns for TurboTax
- Develop and execute influencer and social media projects and content strategy in support of business unit goals
- Manage outside agency resources to effectively execute projects
- Partner with marketing team to ensure alignment across strategies and execution
- Represent communications strategies, plans and results across the organization, including senior level executives
- Build measurability into social, influencer and content programs; analyze and assess the effectiveness of projects and campaigns