Enthusiastic cofounder of a Digital Marketing Agency and YouTube channel. Passion for driving results via marketing, communications, learning and development. Specializing in customer relationships, program management, creative content, and strategic organizational processes. My extensive experience as a Director of Communications for PERC and Program Manager at Salesforce entails executive stakeholder management, implementing processes, managing the development and delivery of impactful content, and empowering individuals - driving adoption of our product offerings.Key Strengths:🚀 Program Management Excellence: Expertise in orchestrating cross-functional projects with Executive Stakeholders in Customer Success, Marketing, Product, etc., leading to enhanced transparency, streamlined communication, and optimized usability of products.💻 Technical Aptitude: Adept at leveraging a spectrum of technologies, including Content Management Systems (CMS), Learning Management Systems (LMS), Digital Asset Management (DAM), Rise Articulate, Marketing Softwares, G-Suite, Figma, Highspot, Confluent, and more.🤖 AI: AI Certified. Organizing with and using AI for various projects, showcasing technical acumen in Information and Learning Technologies. Actively involved in improving organizational efficiency through a streamlined workflow.💡 Brand Management: Creative services professional promoting brand consistency, operational efficiency, quality output, and effective stakeholder engagement in video, graphic, and copywriting outputs.🔍 Analytical Thinker: Proficient in leveraging analytics and KPIs to make informed decisions, track project performance, and continually enhance processes. Thorough evaluation of learning programs and continuous improvement.📚 Continuous Learner: Committed to personal and professional development, evidenced by active participation on Trailhead, earning Salesforce certifications, webinars, online courses, and mentorship programs. Technically inclined, with a deep understanding of the latest tools and trends in the industry.Open to connecting with fellow professionals, discussing industry trends, and exploring new opportunities. Let's connect and collaborate to drive innovation for the future!
Also Youth
View- Website:
- salesforce.com
- Employees:
- 46706
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Interim Executive DirectorAlso YouthBradenton, Fl, Us
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Program ManagerSalesforce Aug 2024 - PresentAs the AI for All and Agentforce Program Manager for Product Education at Salesforce, my role involves:- Creating the project plans, setting targets for milestones and adhering to deadlines and budgets- Delegating project tasks to team members and holding project syncs- Identifying blockers, informing stakeholders on decisions and effects when presented with multiple options for how to progress with the project- Serving as a point of contact for cross functional teams assigned to the same project, ensuring unification of work streams- Communicating with executive stakeholders and keeping the project aligned with their goals- Performing quality control on the project throughout development to maintain the standards expected- Change management- Creating internal and external communications -
Analyst, Learning Design Planning & Operations - Trailhead Academy - SalesforceSalesforce Feb 2023 - Aug 2024As an Analyst in Learning Design Planning & Operations my role involved:- Project Management of Product Education Content; including graphics, videos, and editorial.- Implementing a Digital Asset Management (DAM) system to streamline organization & accessibility of graphics & multimedia resources, & improve content development efficiency- Interpersonal communication & relationship building within teams to foster a collaborative work environment- Problem-solving mindset & creative ideation to tackle complex challenges and drive enablement.
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Program Manager - Learning Library - Mulesoft Training & CertificationSalesforce Mar 2020 - Jan 2023Launch & manage free open learning into the LMS, called the "MuleSoft Learning Library".- PM from concept through publication & maintenance, 200+ videos & 15 eLearning courses- 513,000+ YouTube views- Collaborate cross-functionally, including Marketing, Design, Web Dev, Product SMEs, Customer Success, Community, and more.-Launch webpages to host our diverse content: videos, courses, documentation, etc.- Manage projects involving creation of eLearning, work closely with PMs, voiceover talent, & editors- Utilize a Learning Management System (LMS) and CMS for videos & courses- Manage 3rd party vendors- Use tools like RISE Articulate and Frame.io- Leverage my skills in marketing, communications, copywriting, web development, email creation, graphics, & SEO to drive adoption of our learning programs- Monitor & analyze project metrics & KPIs, generate actionable insights, & create reports to inform decision-making- Be a resource to Subject Matter Experts (SMEs), establishing processes for course & video content creation
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Director Of CommunicationsPerc Feb 2019 - Feb 2022Burnsville, MnDevelop and implement and manage Marketing and Communication plans and strategies - including public relations, media relations, digital communications, key messaging, storytelling and brand experience.• Distill complex information into a simple, clear messaging using examples, stories, and community information that is relevant and resonate with the audience• Write clearly and concisely for diverse audiences using multiple platforms.• Ensure that digital content is SEO friendly and ADA compliant.• Develop and implement comprehensive communication plans for clients to keep their audience informed and engaged• Execute the development and implementation of social marketing, website content, communication/resource development materials and brand management• Recognize and act on opportunities, shift gears and comfortably handle risk, recover from set-backs and overcome obstacles• Convey energy, meaning and importance in communications• Promote ideas and vision, able to read the audience, and persuade others to take action• Meet client needs by providing strategies and opportunities that raise revenue while managing their digital marketing budget.• Focus on clients, actively listening to their needs, interests and passions as to connect to their customers• Recognize organization-wide priorities and work cooperatively to support accomplishment with staff and third party vendors.• Understand client priorities and “products” in order to present clear information to community• Conduct, analyze and interpret internal and external research to support planning and development of marketing strategies and plans• Progressive thinking; research and understand trends• Provide support and serve as a liaison to clients• Identify, recruit and develop new business prospects on a year-round basis• Initiate new ways to generate revenue by building and expanding network -
Coo, Client RelationsPerc Jan 2013 - Feb 2019Burnsville, Mn-Drive Communication with Clients-Launch & Manage SEO, PPC & Social Media Projects-Develop New Ideas and Systems-Plan, Manage and Measure Execution of the Company's Vision-Implement Process Management and Improvement-Manage and Oversee Human Resources --Identify & Recruit Employees --Employee Training and Development --Employee Retention
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Youtube Content Creator And ManagerAnything But Neutral Jun 2018 - Jul 2020Burnsville, MnCo-launched a brand from inception, developing and creating a website, YouTube channel, social media content, and an Amazon store, with family-friendly content that revolves around the cars we love, the automobiles we test drive, our family life, and the automotive community. -Create branding and content that inspires, entertains and informs people of all ages.-Test drive vehicles and provide feedback to the audience.-Test car products and provide feedback to the audience.-Research trends and strategize how to present information our audience looks for on our platform.-Form relationships with sponsors for our channel.-Organize, manage, promote and participate in car shows in our community.
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Children'S Ministry DirectorIllumination Church Mar 2016 - Jan 2018Burnsville, MnProvide leadership, vision and direction to make a lasting impact in the lives of children and families. Create lesson plans, research and implement curriculum, onboard and train volunteers, organize multiple family friendly events, manage supplies inventory and budget.-Director and lead teacher for the children attending.-Direct and coordinate events, from conception.-Design and manage advertising, social media posts, flyers, and landing pages for the children's ministry and events.-Manage the budget for events and the children's ministry as a whole-Manage vendors and relationships-Responsible for the aesthetics of the children's ministry areas, including supplies, decor, etc.-Onboard and coordinate volunteers utilizing online software, including interviews, scheduling and background checks-Define Standard Operating Procedures, Policies and Procedures and implement -Direct Dramas and Video Productions, especially for special events and Holidays
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Children'S Church Director & PastorThe Edge Sep 2008 - Aug 2011Lakeville, Mn-Direct and Teach the Preschool and Elementary Aged Children Program-Event Coordinator-Volunteer Coordinator-Design and Implement Policies and Procedures-Direct Dramas and Video Production-Manage Advertising, Website & Social Media
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Staffing RecruiterA+ Home Care Jul 2000 - Dec 2001Bloomington, Mn-Staffing Recruiter: As a recruiter I ran job advertisements to find PCAs to work for our clients, attended job fair events and built relations with the recruits by conducting interviews, facilitating trainings, being their first POC, and by pairing the PCA with clients. -Client Care Coordinator: Staffing for the clients included building relationships with them, being their first POC, "selling" our services, performing intakes, troubleshooting any issues they had, and ensuring their staffing needs were met. -Front Desk: I was also the front desk receptionist at the agency, so I answered all incoming phone calls, took care of incoming/outgoing mail, faxing/copying, reception area needs, et.
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Pharmacy TechnicianHealtheast Care System Jan 2000 - Jul 2000Maplewood, MnWorked as bookkeeper, customer service representative, and cashiered.Set up displays, ordered inventory.Balanced books and all paperwork that requires upper management awareness.Entered new patient profiles and prescriptions into medication input software system.Communicated directly with doctors' offices and hospitals.Provided friendly customer service at prescription drop-off and pick-up counters.Worked closely with pharmacists and used software to safely and accurately dispense medication.Efficiently answered multi-line phone and processed high volume of order requests from nurses, doctors and pharmacists.Verified patient data and billing information.Verified accuracy and completeness of information on prescription and refill requests.Correctly priced and filed prescriptions after they were filled.Regularly completed paperwork and entered prescription and insurance billing information into patient profiles.Strictly maintained customer and patient confidentiality.Labeled all products appropriately, including cautionary and auxiliary labels.Maintained proper pharmacy and general safety procedures and standards, including department cleanliness.Followed state and federal record keeping guidelines for legend drugs and controlled substances.Appropriately resolved customer issues, complaints and questions.Proficiently processed and dispensed written, oral and electronic prescriptions. -
Human Resource Development InternHealtheast Care System Jun 1999 - Dec 1999St. Paul, MnSet Up OrientationsAssisted With A Large Scale Hiring Fair For WoodWindsRan the Employee LibraryHR Mail HandlingFacilitate a Large Scale Employee Retention Program
Annie Berkness Education Details
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North HighHigh School
Frequently Asked Questions about Annie Berkness
What company does Annie Berkness work for?
Annie Berkness works for Also Youth
What is Annie Berkness's role at the current company?
Annie Berkness's current role is Interim Executive Director.
What schools did Annie Berkness attend?
Annie Berkness attended North High.
Who are Annie Berkness's colleagues?
Annie Berkness's colleagues are 内藤将文, Amydhili Nandamuri, Ximeng Jia, Jermain Kingsley, Paul Maina, Daniel F., Tim Lawrence.
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