Associate Planner
Current- Cultivate and maintain strong client relationships, serving as the primary point of contact for various Proctor & Gamble media planning teams.
- Create data-driven media strategies based on in-depth audience research, market analyses, and historical data across DRTV, OTT, and Digital Marketing platforms. Continuously monitor and analyze campaign performance and.
- Report on bi-weekly, monthly, quarterly, and yearly delivery identifying contributing factors to performance such as marketplace, audience, and costs. Troubleshoot variables that can be contributing to underperformance.