Anthony Burdette Email & Phone Number

Magnolia, Ohio

Dalton, Ohio

• Lead the design, development, and implementation of new products and programs• Research and create product concepts, collections, and determine production methods• Design product displays and assortments to enhance offering and increase in-store footprint• Work alongside finance to price product based on market acceptance and margin requirements• Determine product packaging, balancing domestic capabilities with communication needs• Manage product imports, maintain agent and factory relationships, and travel abroad• Schedule various product introductions to balance retailer demand against factory capacity• Track product data via spreadsheets to be translated to physical catalogs and online interfaces• Utilize technology to increase efficiency, enhance product, and improve customer experience• Direct showroom design and product presentation, including on-site setup when required• Lead B2C efforts through both online and on-site retail offerings and events• Oversee ten direct reports and various departments spanning marketing, design, and retail

Dalton, Ohio

• Direct advertising and marketing efforts for both B2B and B2C channels• Establish timelines, craft guidelines, and build brand identity for multiple business units• Lead designers in development of product catalogs, following market-driven deadlines• Activate ongoing customer communication via email campaigns, newsletters, and social media• Implement and maintain multifunctional wholesale and retail website(s)• Travel and attend trade shows, client meetings, and sales presentations• Work alongside internal sales team and outside agencies to produce sales collateral and tools• Manage and grow in-store, laser engraving personalization program• Design easy-to-use, touch screen software to accelerate program adoption• Hire and build marketing team to facilitate business expansion

Akron, Ohio

Assistant Account Executive (Nestle)• Utilize research to plan and develop promotional campaigns throughout retailers nationwide• Collaborate and manage multiple stakeholders, consisting of internal departments to third-partyvendors, to establish effective strategies and tactics• Execute shopper marketing programs via pre-store, in-store, and at-shelf advertising vehicles• Assure success of programs through clear communication, organization, and data analysisMedia Coordinator (John Deere, Family Dollar)• Assist media team in developing, ordering, and negotiating advertising plans• Perform research and analysis to create media recommendations• Maintain communication with team to brainstorm, strategize, and achieve goals efficiently