I’ve been fortunate to lead marketing efforts for some of the world’s most recognized brands — Visa, eBay, and Wells Fargo. I’ve learned that consumers want to be entertained and inspired. Making that emotional connection leads people to become advocates and partners, and that is what grows the business. Relationships can really last, and marketing can build and maintain them.I enjoy making colleagues feel inspired and respected and that has led to developing life long friendships that I really appreciate. Transforming teams, creating change and motivating people to take the journey are skills I’ve developed along the way.Outside of work I enjoy spending time with my family, coaching boys basketball, and writing my next novel.Functional expertise includes:—Transforming large and small teams — creating more efficient processes and better defined skillsets that are directly aligned to revenue goals—Brand strategy, creative development, agency management—Digital marketing, campaign execution, social media, print and broadcast—Linking KPIs to specific consumer insights—Working in large, matrix organizations aligning goals and objectives with other department leaders—Crisis marketing and risk management — both reputation and business systems—Experienced in scaling new and emerging products from the ground up—Create big, impactful marketing campaigns—Scale world class marketing teams by sourcing and hiring excellent people—Designing, hosting, moderating relationship building exercises, removing obstacles and building cross-functional teams—Developing Agile marketing teams, designing stand-ups/scrums linked to measurable business goals and properly prioritized backlogs—Process design and implementation—Enjoy tackling complex problems and creating simplicity, order, and clarity
Listed skills include Mobile Commerce, Integrated Marketing, Digital Marketing, Customer Acquisition, and 30 others.