Anthony Cain Email & Phone Number

Driving growth by moving mid-level customers to become Enterprise customers. Data driven role connecting Sales and Marketing managing forecasting, delivery and measurement on a weekly basis of marketing campaigns, optimizing for messaging, offer, etc.

Head of Consumer Credit Solutions for Wells Fargo's in-house agency. Manage account and creative/technology teams that create marketing programs driving adoption and usage of credit cards and home loans. Align digital and print campaigns with revenue goals and testing metrics. Guide agency/client teams through Agile marketing process. Partner with ECD, Brand, and other leaders building on creative platforms like Instagram, FB, and other channels. Scale world-class marketing teams by sourcing and hiring excellent people. Grew in-house agency usage among internal product teams. Guide agency/client teams through Agile marketing process, helping to design teams by revenue stream, creating the right stand-ups, and prioritizing back-logs. Manage Covid-related crisis marketing campaigns managing to risk standards while greatly increasing speed to market.

Marketing leader, Vertical Marketing to large enterprises. Drove adoption and usage of online and mobile in-store payments for PayPal at large retailers. Responsible for pitching brands (Starbucks, Safeway, Whole Foods, Subway, Peets) to launch PayPal payments at the point of sale and support PayPal’s payment app.

Brand Consultant. Developed brand positioning and messaging platform for eBay acquired companies like Magento e-commerce platform. Developed brand story for internal and external audiences.

San Francisco

Responsible for the creative and strategic development of:—Visa’s NFL Campaign Sponsorship activation. Head of strategy and creative execution across multiple agencies delivering a TV, Digital and Social activation that doubled as the Visa brand campaign designed to shift share from cash and checks to debit cards. “Never Miss a Super Bowl” was the most successful TV campaign over the prior six years, over-indexing on recall/brand linkage, likability, and intent to use metrics. Included first brand advertising partnership with Twitter (7MM+ page views).—Managed Visa’s Olympic Vancouver games (February 2010). Launched Visa’s first significant social media campaign building 100k+ Facebook fans and 2 million YouTube views.—Head of digital portion of Visa’s global re-branding campaign, More People Go With Visa. Visa’s largest digital campaign launched in 2009 included dozens of brand building and transaction driving display ads that averaged 5x industry standards for consumer engagement. Created multiple media partnerships, launched mobile ad campaigns, tested emerging platforms like X-box sponsorships, and mobile shopping applications.Group Director, Visa Credit and Debit 2006-2008Managed a seven person marketing communications team creating all credit and debit marketing programs, managing financials, KPIs, and program evaluation. Awarded Visa Silver Star in recognition of outstanding performance.Director, Product Marketing, eCommerce division. 2001-2006Tasked with ensuring Visa obtained leadership market share in eCommerce. Worked with product development teams to launch security products (Verified by Visa) as well as card products like Visa Contactless, and Visa smart cards. Marketing representative on a four person Agile team that designed, built and launched Visa’s first loyalty program, Visa Extras.

Client: Intel• Contributed to the success of Intel’s product launch for the Pentium III processor, andrelated technologies, by working with Intel and agency groups across the globe to develop and coordinate online and offline messaging strategies.

Client: Hewlett-Packard• Print advertising: Strategy and execution for HP’s PC Server and Networking products divisions North America.• Contributed to the development of overall product positioning, messaging, and annual advertising planning by working with clients, creative teams, and media teams.