Anna Applegate Email & Phone Number

New York City Metropolitan Area

Greater Chicago Area

Serve as a subject matter expert in content strategy development and delivery across multiple digital channels. Advise corporate and nonprofit clients with implementing content capabilities and standards across relevant media platforms that showcase my clients' business objectives, brands, and core values.

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

• Collaborated with Scout Marketing in-house UX designers, digital producers, art directors, and account services teams to develop/write over the span of 5 months all digital content for a patient-centric mobile app for prescribed users of XYREM® (sodium oxybate oral solution), a narcolepsy medication • Wrote HCP- and patient-facing neurology medication (XYREM®, Northera®) website copy, including the wireframe, sitemap architecture, plus all content, including banner ads• Created video scripts/storyboards for clients’ annual sales meetings and corporate videos • Devised campaign concepts and led all creative/copy development of integrated marketing tactics (web site copy, digital sales aids, promotional emails, printed brochures, direct mailers, digital and print trade show promotional materials) over a 4-month period for veterinary medication launch/FDA approval date of Mirataz® (mirtazapine transdermal ointment for cats) in July 2018• Reviewed all branded collateral for adherence to client guidelines and in-house editorial style• Clients: Jazz Pharmaceuticals, Lundbeck US, KindredBio, Inc.

Chicago, Illinois

• Assumed primary responsibility for creative/copy development of multiple accounts• Took brand ownership, incorporating key data for assigned brands through market research and clinical trial outcomes, key messages, and brand standards in accordance with creative strategy• Worked closely with dermatology client to formulate strategy and create campaign concepts and omnichannel tactics supporting the AktipakTM acne therapy product launch for March of 2017: executed all tactics on time and within budget for integrated campaign including HCP- and patient-centric web site copy, HCP education videos and sales aids, journal ads, e-blasts, and banner ads for promotional and educational applications, both B2B and B2C• Served as creative lead to manage rebranding of SPRIX® Nasal Spray and grew patient prescriptions nationwide by 5% in Q3 of 2016; revised web site copy and wrote case studies• Created brand guidelines for the BD MAX™ Molecular Diagnostics System• Delivered client and internal presentations and mentored junior-level writers• Clients: BD Inc., Cutanea Life Sciences Inc., Gilead Life Sciences Inc., Egalet Inc., Promius Pharmaceuticals, LLC

Chicago, Illinois

Created compelling SEO web copy for individual research products’ pages on InternetRetailer.com, data-driven email promotions, in-house webinars, print house ads, classifieds ad sales, the annual media kit, and press releases for distribution on PR Newswire‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬• Developed 5 Internet Retailer flagship e-commerce research publications from concept to print from 2012-2014 and managed 2015-2016 conversion of content to online database format: U.S. Top 1000, U.S. Top 500, Asia 500, Europe 500, Latin America 500, growing North American subscribers to the Top 1000 database by 23% in 2015 • Grew online subscriptions to Internet Retailer magazine by 16% year-over-year (2012-2016)• Targeted C-suite global e-commerce executives such as Jeff Bezos (Amazon), Jack Ma (Alibaba), Larry Ellison of Oracle Corp. in emails promoting proprietary e-commerce research reports• Aligned product marketing and public relations with Vertical Web Media’s social media outreach• Managed budgets for multiple accounts

Greater Chicago Area

• Partnered with art directors and account executives to create a wide variety of HCP-centric, omnichannel B2B marketing collateral to promote the biologic ADVATE® (Antihemophilic Factor (Recombinant)]—including medication web site copy, healthcare conference branding, e-blasts, direct mailers, and sales aids• Wrote long-form (white papers, case studies) and short-form (email promotional) copy based on analyses of clinical data• Checked facts and references while preparing medical/regulatory submissions• Clients: Baxter Healthcare International Inc., Shire US Inc.

Lake Forest, Illinois

• Cooperated with 32 separate marketing team leaders in the Specialty Injectable Pharmaceuticals (SIP) and Medication Management Systems (MMS) business units to develop a variety of multichannel B2B promotional materials, from concept to execution, targeting audiences of hospital group purchasing orgs, frontline clinicians, and pharmacists o Conceived and executed “A Bold Stand” Heparin e-blast campaign to government audience (VA hospitals), resulting in 4% sales boost of Heparin (2Q, 2011) o Brochures, sales aids, digital banner ads announcing drug launches (in oncology), expanded indications of current drugs (Precedex® sedative), or new devices granted FDA 501k clearance (iSecure™ Syringe) o Convention-related materials: e-blasts, pre-show mailers, Hospira booth traffic builders• Created documentation per internal material review protocols for medical/regulatory • Composed internal corporate content: speeches for the former CEO Christopher J. Begley, employee engagement newsletters, employee training video script for the 2009 Hospira Code of Conduct (Office of Ethics and Compliance), PR work for Global Affairs as needed• Benchmarked house editorial style guide, subsumed under company’s branding guidelines, and oversaw its translation into 11 languages for global corporate communications consistency

I served as an editorial consultant for individuals looking to publish their nonfiction and fiction manuscripts intended for trade and mass market publishing and I privately tutored business professionals to improve their business writing and grammar skills.

I taught two college-level, ten-week expository writing and literature appreciation courses; evaluated student performance via class participation, three short critical essays, weekly journal essays, a midterm and a final exam, a research paper, and an oral presentation

Coordinated the development of all 12 annually published trade books; copyedited all final edited manuscripts and proofread all galley proofs; delegated projects to freelancers and indexers as needed; and managed permissions requests and created and maintained house style sheet.

Greater Chicago Area

I served as the de facto Managing Editor of a trio of dental research journals: The International Journal of Oral and Maxillofacial Implants; The International Journal of Adult Orthodontics & Orthognathic Surgery; and the Journal of Orofacial Pain.

Intertec Publishing, a publisher of B2B trade magazines, was bought out by Primedia, Inc., in 2001. Telecom Business was deemed unprofitable; staff layoffs occurred in the summer of 2001. During my tenure there, I wrote monthly departments and features as assigned for magazine with circulation of 80,000. I also conducted research, interviewing prominent telecom industry figures, copyedited articles submitted by other writers, and created and maintained expense databases. Additionally, I proofread lasers and bluelines.

Loyola Press is a publisher of adult Catholic trade books and K-12 textbooks. I started out as the Editorial Assistant but was swiftly promoted to assistant editor. My duties included the following: I guided language arts and theology textbook revisions through all stages of production; I edited, formatted, and proofread manuscripts to follow specific style; I wrote original material for K-8 language arts series, Voyages in English; I created marketing copy as needed for book catalogs; I cooperated with development houses to select new textbook art; I tracked materials at various stages of development between freelancers and art houses; and I assumed responsibility for copyediting work begun by other editors.

M.A., English

B.A., English, Philosophy

Activities and Societies: Contributing Writer, The North Branch Literary MagazineSumma Cum Laude graduate