Arra G. Yerganian Email & Phone Number

California, United States

San Francisco Bay Area

The ICL Foundation is a 20-year-old world renowned education non-profit that Transforms Education by Empowering the Next Generation of Champions & Leaders. We support the education and training of the most elite youth athletes, performers, and accelerated learners in the world.The Foundation funds and designs solutions to some of the greatest issues facing education today:education inequities, rigid schedules, factory education model, the mental health crisis, and disconnection & indifference. This is done through:a. Holistic Support of student's education, competition, and training, no matter where they are;b. Offering Flexible Learning through the incubator school, ICL Academy to inspire, education and support high achieving students;c. Innovation & Interactivity, by blending world-class academics, tailored to students' passion, powered by cutting edge technology;d. Training the Whole Person through ICL's award winning character and leadership program, co-created by renowned sports psychiatrist, Dr. Jim Loehr; ande. World Class Mentorship from global icons and world champions across a wide spectrum of backgrounds and industries.

Glendale, California, Us

DISQO is the leading firm which connects Consumers + Attitudes + Behaviors. DISQO is the premier brand experience platform that unlocks marketers' ability to evaluate and maximize every brand touchpoint.

Executive Leadership in B2B, B2C, and Growth Marketing

Despite the widespread use of genomic testing, for most cancer patients the selection of the right treatment remains a hit or miss experiment - all too often leading to unnecessary suffering and expenses. SageMedic takes it beyond genomic testing by using the patient's live cancer tissue to predict which chemotherapy is most likely to be effective to improve patient's chance for tumor response and long-term survival.

Boston, Massachusetts, Us

The ABplatform is a suite of services that help companies and industry experts find each other and create high performing Advisory Boards. We offer recruiting, onboarding, coaching, tools, and templates that you can use to build your Advisory Board, and build your business.

Regina, Saskatchewan, Ca

FrontRunner is changing the face of the Digital Out of Home (DOOH), commercial real estate, and retail industries through WindowFront and advertising converting any glass space into super high resolution interactive video.

Dubai, Uae, Ae

ZorroSign leverages blockchain technology to deliver a lifetime of security and privacy for digital signatures and documents. ZorroSign is easy to use and legally compliant.ZorroSign uses disruptive technology to make customers lives and businesses more secure and private, while making ZorroSign the global standard for trusted partners in paperless transactions.

New York, Ny, Us

GroundTruth, formerly xAd is the leader in location technology. GT is the driving force behind the latest advances in location targeting and advertising. Brands and businesses worldwide have come to rely on the power of GT's marketplace solutions, powered by: 300 Million Uniques Monthly, 300 Billion Available Ad Impressions per Month, 30K+ Mobile Applications on our Platform, and 1 Million Advertisers.www.groundtruth.com

Washington, Dc, Us

Elected as Board Chair with 26 board members; Serving a population of nearly 2M throughout Silicon Valley.Generated the largest one-time unrestricted gift to the organization equaling $6.8M.As BOD member and two-term Chair, drove tens of millions of new charitable donations to the Red Cross through relentless brand evangelism and causal commitment.

Greater Philadelphia Area, Us

For many, pets are the new first born, and we believe that their wellness goes beyond healthcare.Heart + Paw brings the best of everything you need for your pet into one space: veterinary care, grooming and doggie daycare.www.heartandpaw.com

Us

As President, successfully repositioned the school as the #1 Ranked Self-Paced, Mastery-Based, K12 Online School in the U.S. With students from all 50 states and 110 countries, Laurel Springs graduates get into more of the top 50 Colleges & Universities than from any high school in America. The graduating Class of 2022 were offered admission to 76% of U.S. New & World Report's Top 50 schools. While more than 92% of the graduating class are college bound. I'm proud to have: a) built a world class team (adding leaders and key managers across the organization), b) bolstered curriculum with education partners including Language Bird (offering 14 Languages), Labster (STEM; creating a unique hands-on experience through simulated labs), and Kira Learning (creating AI-powered K-12 computer science courses), and c) solidified LSS as the top destination for tennis bound Division I & 2 student athletes in the country.Fortified 'The Academy' at Laurel Spring (for super driven & gifted kids) by leading the effort to launch more than 20 new courses, including new live workshop courses, where student attend small, remote classes to work with peer groups. Customizing the experience for each student in order to receive personalized instruction and flexibility designed around personal interests, talents, and passions.

Franklin, Tn, Us

Built a first-ever brand identity and segmentation analysis which led to the launch of the acclaimed ‘Find Your Place’ fully integrated digital, social, content and off-line campaign. Grew SilverSneakers to category leading market share as a result of this bold new campaign. Scaled DRTV from $0 to $2MM/month and digital media by 600% while decreasing CPA by as much as 70% vs. PY during peak fitness season. Delivered record revenue and EBITDA growth across a $1B combined fitness and nutrition company. Led marketing not only in conjunction with 72 health plan partners, but also to 16M Medicare eligible members. A house of healthy lifestyle brands, including SilverSneakers, Nutrisystem, Prime Fitness, South Beach Diet, Fitness Your Way, DNA Body Blue Print. Engaging people, partners and communities in a shared mission to improve health outcomes and reduce healthcare costs. Empowering members at every age and stage of life to enjoy greater physical activity, connectivity and productivity. Drove the conversation globally around Promoting Healthier Aging in the 21st Century, by Demystifying 'Social Determinants of Health'. Evangelized as the Keynote speaker addressing how to magnify the impact of the Longevity Economy, those over 65 (2019 Cannes Marketing & Innovation Festival, Connectivity Summit on Rural Aging, MIT Age Lab, SXSW, Ad Age & Forbes).Doing it all with spirited creativity and a sense of positivity.

Sacramento, California, Us

As the inaugural CMO, created new revenue sources by aligning clinical service lines with marketing and business development minded marketers. Devised and successfully launched the breakthrough and acclaimed ‘Birthplace of Pioneers, Proudly Caring for Northern California’ campaign via digital and off-line channels. Drove hundreds of thousands of net-new consumers to the organization via targeted digital, social and content rich marketing tactics. Responsible for introducing $1B in new revenue to the system. A not-for-profit healthcare system servicing California. Operating revenue of more than $13B with approx. $1B given back in free or subsidized care; serving 3M people/year. My thesis: Great health care comes from Great relationships. And these relationships begin at birth. Sutter gives birth to 3 Kindergarten classes of children a day! We are the custodians of the future thinkers, creators, ideators. Proudly Caring for Northern California. Sutter Health, Birthplace of Pioneers! Watch our TV spots. http://www.sutterhealth.org/SH/brand/index.html

San Francisco, California, Us

As the first ever CMO, responsible for driving BOLD new consumer engagement through new and innovative revenue sources, eg. B2B partnerships, direct to consumer digital marketing efforts, SEO optimization, and robust content creation targeting new member acquisition and retention. Created the 'Doctor's Office Reinvented' digital, print, and WOM campaign. Drove CAC down from over $500/member to less than $70/member in 6 mos. Highlighted differentiated customer experience like: same day appointments, no wait waiting rooms, friendly accessible staff & doctors, transparent pricing.One Medical has since become a publicly traded company and is in the process of being acquired by Amazon. One Medical reinvents the doctor visit - NBC Newshttp://www.nbcnews.com/video/cnbc/55019074#55019074

Tech start-up advisor/consultant/EIR – targeting organizations seeking game-changing marketing, brand building, and positioning campaigns.• Primary focus: deliver measurable business results via traditional/digital channels, via on-line, mobile gaming, social, general business venues. Responsible for scaling businesses while generating consistent revenue.

Phoenix, Az, Us

#1 Performance Marketing Advertiser in the U.S. $4B On-Line University. Turned around a tainted brand in the face of increased competition, accreditation risk, and government scrutiny. ...to one focused on serving up meaningful jobs to our graduates and alumni, thus 'Connecting Education to Careers' for the working adult.Created the acclaimed ‘Let’s Get to Work’ campaign – resulted in +2X to 3X increase in consideration, familiarity, brand opinion, and employer perception – greatest increase in history of brand.Key Stats: Over my tenure, served per Anum 300,000 active students; 500,000 alumni during; $400M+ marketing budget – equal percentages offline & digital.Interview with Arra Yerganian by CBS - Altitude Group www.cbsaltitudegroup.com/2012/11/getting-to-work-at-the-university-of-phoenix/• Entirely repositioned University as an ‘education’ vs. ‘degree-only provider’; Shifted conversation to designing an education ‘built from the job you want back to you’, providing more meaningful job/career options for graduates.• Led the B2B effort to connect leading employers like Adobe, American Red Cross, Yahoo!, Twiter, CBS, Microsoft, Hitachi Data Systems, & AT&T to UOPX via educational and media partnerships ((TV, Radio, testimonials, endorsements); resulting in +20% new enrolments.• Oversaw brand marketing, strategy, creative, social media, project management, SEO & product, continuing ed., digital & media mix modeling, compliance; 185 persons; 92% overall retention in 28 months.• FB fan growth from 400k to 1.63M (+300% YoY increase); only 2nd to Harvard • Twitter follower growth 114k followers to 231k (102% YoY increase); also #2 behind Harvard• YouTube – 29.9M in video views vs. less than 2.0M PY elevating brand perception

Miami, Fl, Us

Atlanta, Georgia, Us

2nd largest privately held competitor to eBay's Half.com. A marketplace for 2nd hand entertainment good like CD's, DVD's, Video Games, & Books.Concluded an Asset Sale to Amazon.com in February, 2002

Executive Education - Strategic Marketing Management

Bachelor Of Science, International Management, Operations Management; Marketing