Arthur Freeman Email & Phone Number

United States

Brighton, Ma, Us

Tysons Corner, Va, Us

Responsible for creating, implementing, and managing marketing campaigns, leveraging digital marketing tactics, including SEO/SEM, display advertising, retargeting, paid social and traditional channels such as email and virtual events (webinars) and direct mail to meet business goals and objectives.• Execute email, drip and nurture email campaigns that support awareness, education, and drive demand.• Partner with cross-enterprise stakeholders to develop demand generation campaigns, governance processes, and lead management.• Build, manage, and optimize best-in-class demand gen programs, ensuring that programs are executed, and funds are allocated to maximize ROI.

Reston, Virginia, Us

Monitor evolving market dynamics and channel trends within the Public sector, adapting marketing strategies accordingly to ensure alignment with industry shifts and client needs.• Spearhead the creation and refinement of marketing collateral for client products and solutions, ensuring messaging resonance and visual appeal.• Drive the development, execution, and supervision of targeted marketing campaigns designed to achieve defined sales and marketing objectives, leveraging a mix of channels and tactics for optimal impact.• Conduct thorough analysis to track progress against campaign objectives, evaluating ROI metrics to assess effectiveness and inform future strategies.• Conceptualize, plan, and orchestrate marketing events to foster brand visibility and engagement, managing all facets of event execution to deliver memorable experiences and meaningful interactions.• Act as the primary marketing liaison on cross-functional teams, collaborating closely with diverse stakeholders to ensure seamless integration of marketing efforts into overarching project initiatives.• Serve as a staunch advocate for GBR brand identity and marketing standards, consistently upholding and promoting brand guidelines across all communication channels and touchpoints.

Boston, Massachusetts, Us

Orchestrated comprehensive marketing operations, overseeing the creation of monthly content calendars, crafting compelling content, and spearheading the development of visuals and other creative assets tailored for various social platforms.• Spearheaded the influencer strategy for Mightier, driving the identification, outreach, and engagement of affiliates and influencers. Negotiated pricing, contract terms, content, and messaging, ensuring alignment with brand ethos and goals. Executed seamless deployment strategies for optimized impact.• Conceptualized, planned, and executed diverse marketing events encompassing both direct-to-consumer (D2C) and business-to-business (B2B) initiatives. Managed end-to-end logistics for events, including exhibition booth setup, keynote presentations, and panel discussions, fostering meaningful engagement and brand resonance.• Collaborated closely with the Family Care Team to address inquiries and feedback from social audiences, fostering a responsive and supportive community environment.• Leveraged data analysis to evaluate and optimize the performance of influencer and social media channels, providing actionable insights to drive continuous improvement and campaign effectiveness.• Assumed ownership of various social media accounts, including Instagram, Facebook, Pinterest, YouTube, LinkedIn, among others. Identified and capitalized on growth opportunities across platforms to expand brand reach and engagement.• Facilitated seamless communication between community feedback and internal stakeholders, ensuring alignment between customer sentiments and business strategies.• Maintained a proactive stance in staying abreast of industry and social media trends, tools, platforms, innovations, and best practices, integrating emerging insights to drive ongoing optimization and innovation within marketing strategies.

Armonk, New York, Ny, Us

Drove the strategic formulation, design, and execution of comprehensive marketing initiatives, encompassing social media marketing, editorial blogging content, and CRM campaigns aimed at enhancing brand visibility and expanding the subscriber base. Monitored diverse KPIs and meticulously tracked analytical data to optimize campaign efficacy.• Developed consumer personas to build foundational development of Product Marketing campaigns• Orchestrated and optimized social media campaigns across key platforms (Twitter - @IBMSports, YouTube - IBM Sports and Entertainment), crafting engaging content to yield robust ROI and elevate brand recognition.• Oversaw and coordinated client marketing events at prestigious venues such as NFL Games, US Open Tennis Championship, and PGA Tournaments, ensuring seamless on-site execution to maximize brand exposure and audience engagement.• Spearheaded a significant increase in Twitter followers, growing the official count from 7,000 to 13,000 through targeted engagement strategies and compelling content initiatives.• Directed the strategic planning and execution of the IBM Golf Tee Time campaign, conceptualizing and disseminating collateral across a network of over 30 golf courses to drive participation and engagement.• Conducted meticulous A/B testing on promotional materials and collateral to gauge client responsiveness and refine marketing approaches prior to widespread release, ensuring optimal resonance and impact.

Crafted diverse, personalized email marketing and social media campaigns for a spectrum of small businesses spanning industries such as insurance, finance, law, accounting, real estate, mortgage, and nonprofit sectors. Engaged in one-on-one consultations with clients to strategize marketing approaches, thereafter conceptualizing and delivering bespoke content tailored to their needs.Maintained a proactive stance by staying abreast of current events and conducting targeted research within respective industries to ensure an in-depth understanding of client markets, thereby facilitating the creation of pertinent and impactful content.Adopted a data-driven approach rooted in best practices to conceptualize compelling subject lines and copy, driving tangible action and maximizing campaign effectiveness.Monitored campaign performance at the granular client level, leveraging insights gleaned to iterate and optimize future campaigns for enhanced outcomes.

Conducted market research and client outreach to potential web development sponsorship partners around the globe. Organized and hosted meetings between Business Development Reps and C-Level Business Executives to discuss possible partnerships while meeting sales goals.Designed and implemented marketing and brand awareness campaigns targeting 5 industry clients, providing them with marketing research, competitor reports, strategy setting, training clients in marketing best practices, and creation of assets for marketing channels increasing audience growth by an average of Collected data and analyzed performance results for use in developing reports for clients, consultants, and internal management; make any manual adjustments as needed based on research of preliminary outliers leading to 24 closed partnerships generating $95,000 in revenue Tracked and organized metrics and KPIs for Exothermic clients and their marketing efforts based on the spreadsheets and CRMs• Organized and host meetings between Business Development Reps and Business Executives to discuss possible partnerships.• Researched and contacted industry leaders in web development fields such as: DevOps, Agile, IoT, and Java• Presented a variety of products to prospective clients based on client evaluation • Consulted with clients to develop effective marketing strategies to create trust and demand for their tools and content.• Integrated outreach schedule and strategy

Us

Achieved local marketing and sales objectives by contributing marketing research and implementing changes while supporting local sales team in the Research Triangle Park market. Designed and delivered marketing materials while staying under budget and on-time. • Designed and executed marketing campaigns designed to increase local brand awareness and drive revenue.• Organized and led street team marketing operations• Led sales team in prospecting, cold calling, inside sales, and membership presentation.• Supervised daily setup and organization of facilities while meeting sales goals for five consecutive quarters. • Cooperated with sales team to generating ticket sales to promote revenue for local boxing and mma events.

• Reported on creative stories and breaking news on the Carolina Hurricanes and New Orleans Saints • Attended local press conferences and media events• Researched statistics and information about the players and team• Increasing brand awareness while driving web site traffic growth

• Responsible for the design and implementation of teams marketing campaigns• Reach out to potential sponsors about partnership• Serve as game day equipment manage and team statistician• Created, updated, and maintained team's social media pages and website

Raleigh, North Carolina, Us

• Recruit volunteers from Wake County • Manage and staff senior game competitions• Responsible for operating cash register and POS system for merchandise • Coordinate and deliver communication materials to press and media

Bachelor Of Science - Bs, Business Administration

Bachelor Of Science - Bs, Sport Manangement