Ashar Ali Email & Phone Number

Pakistan

• Led the feasibility and successful launch of a new business, "Begin" an over the top (OTT) video platform, resulting in a projected 40% increase in group bottom line over a 5-year period.
• Closed the first funding round for the startup from VCs by conducting a valuation analysis and leading negotiations alongside the business's CEO.
• Managed the due diligence processes with the VC working with legal, finance, and the business team
• Developed user acquisition strategy for new business targeting 1.2 million users in first five years Identified new markets for expansion strategy by analyzing market trends, consumer insights, and competitor data
• Conducted commercial feasibilities, financial analysis, and valuations for multiple new businesses that the group can acquire or venture into.
• Directed cross-functional teams in executing corporate strategies through effective communication and collaboration

• My role reports directly into the Chief Strategy officer and Chief Executive officer of the company.
• I am tasked with identifying new markets in which to invest and businesses which fit the company's vision. this involves in conducting commercial feasibilities as well as financial analysis and valuations for those.
• My role's secondary function is to guide and consult to formulate business strategies for the businesses which the company owns with their respective CEOs. These include bSecure, our tech checkout / payment solution.
• I Have Experience in m&a transactions through our Z2C's share purchase in Walee & Omni Racing as well as evaluating Z2C's sale of the bSecure business to Zoodpay.
• I am working over multiple industries such as ecommerce, payments, video streaming and sports.
• Crafted the strategy and piloted the launch of a new OTT app - Begin.watch by bringing legal premium English content to Pakistan digitally for the first time along with sports after closing deals with production houses.

Was responsible for the company's long term debt portfolio and financial risk.I have experience in availing long term debt from both foreign and local lenders to fund the company's annual Capex requirements whilst optimizing the company's debt: Equity ratio and minimizing cost of capital. I was also responsible for hedging our foreign exchange and interest.

• Role included:Strategic Projects:
• Preparing financing mechanisms for new ventures and takeovers made by the company.Liquidity Management:
• Monitoring cash flow forecasts and arranging equilibrium balances with each bank to save interest cost.
• Continuously monitoring bank balances for effective utilization of funds and at optimal costs.
• Managing relationships with all of the Company’s banking partners and ensuring that the Company’s banking lines are at all times sufficient to meet its commercial and trade obligations.
• Providing assistance to business units for any banking related matters.

Bachelor’S Degree, Accounting And Finance

O&A Levels