Ashlee Campbell Email & Phone Number

Fort Lauderdale, Fl, Us

Boca Raton, Florida, United States

- UX Researcher, UX Designer, UI Designer, Information Architect, and Copy Writer- Improving the usability and user satisfaction of an enterprise application through Design Thinking and Agile Methodologies.- Collaborate with the Product team to align UIUX design with project goals and user needs, participating in planning and strategy meetings for each project.- Conduct comprehensive research to understand the user’s behaviors, needs, and pain points to ensure the designs meet and exceed user expectations.- Create lo-fi wireframes artifacts to outline the basic user flow and facilitate discussion within the Agile team.- Develop hi-fi prototypes that incorporate visual design elements, interactions, functionality, error handling and user flows. Collaborate with development team to ensure the design is feasible. Utilize hi-fi prototypes in user testing.- Continuous refining and evolving designs based on user feedback, testing results, and team input to ensure that the final design is user-centered and meets business goals.- Provide detailed development spec documentation and work closely with developers to ensure that design specifications are implemented accurately. Assist with HTML/CSS development and knowledge share. - Creation and maintenance of a robust Design System to create consistency across the entire enterprise application.

Fort Lauderdale, Fl

- Worked with PO/BA to define business goals.- Conducted user research and created user journey maps to identify pain points and to define/analyze the user’s goals, needs and motivations- Developed low fidelity wireframes/high fidelity prototypes to present and communicate concepts to stakeholders.- Utilizing interactive prototypes, gathered user feedback on flows and interactions to help further define the application.- Prepared the interface for development coding HTML/CSS (Bootstrap and Flexbox) for Angular and React applications.- Standardized UI to ensure consistency through a component library central to the application suite.- Worked on multiple projects at one time in an Agile Scrum environment, while working independently to prioritize my work.

Ft. Lauderdale, Fl

- Responsible for creating wireframes, site maps and UI prototypes for website creation. - Utilized HTML, CSS, JavaScript and JQuery to build, maintain and enhance brand websites.- Conceptualized, researched, designed and developed conference event mobile app (HTML/CSS, Javascript, Phonegap).- Created weekly promotional direct to consumer emails, including troubleshooting of cross-platform email clients.

- Project leader/designer updating websites for mobile - Contribute creatively to rebranding product lines’ label/logo design for a modern market- Develop and implement innovative sales generation projects

Fort Lauderdale, Fl

- Responsible for coordinating packaging design projects from design concept to finish printed label- Attention to detail with copy, packaging restrictions, product compliance, and corporate brand identity guidelines

Diploma, Web Design

Bachelor Of Arts (B.A.), Graphic Design