Ashley Johnson Email & Phone Number

Winona, MN, US

Winona, Minnesota, United States

• I work with a variety of clients in my spare time and assist them in conducting customer, industry, and competitor research in order to build accurate buyer personas, understand the customer journey, and plan.
• Develop, implement, and measure marketing strategies for a number of customers in different industries such as industrial equipment, physical therapy, and leadership development.
• Research and create marketing content for distribution via email, social media, print, and website.
• Provide monthly, quarterly, and yearly reporting on website and campaign performance, KPIs, and marketing priorities.
• Create and test segmented and automated email campaigns for lead generation, event follow-up, recruiting, and general marketing
• Design branded content for social media, digital, digital, print, and event marketing

I develop, design, and maintain all marketing activity. This includes producing annual marketing budgets and strategies, including public relations, digital, print, tradeshow, social media, and email marketing. I am proud to have developed and implemented a full-funnel marketing strategy across multiple marketing channels to reach the customer at different.

Winona, MN

Enlightened Equipment is a manufacturer of ultra light outdoor equipment. Their customers are made up of a wide variety of long trail hikers, climbers, distance cyclists, and more. I lead the marketing and customer service teams for Enlightened Equipment. I built a marketing program from the ground up in this role with a strong focus on data driven digital.

Winona, MN

I created a content strategy and a library of engaging resources to help Fastenal customers better understand how to purchase the products that are right for their needs. This involved extensive research in topics like industrial hand protection. I would then create resources such as infographics, videos, and whitepapers for potential customers to use in.