Ashley Willis Email & Phone Number

Portland, Or, Us

- Partners with internal teams to run an agile marketing process. Allocates resources based on capacity and priorities. Develops GTM calendar and plans that include intake documentation and creative briefs, project parameters and key milestones, and timeline estimates.- Leads and facilitates project/creative related team meetings, communicates action items and next steps. Ensures team members understand project milestones, requirements, action items, and potential risks.- Collaborates with cross-functional teams to develop and drive event-based marketing initiatives.- Manages creative vendor relationships. Running logistics, staffing and budget across creative and events production.- Develops photoshoot deck outlining story, talent selection, locations, styling. - Partners with marketing to develop and manage shot lists across studio and lifestyle shoots. - Translate product details into marketing stories. Developing product messaging and copy that translates to consumer facing collateral.

- Partners with internal teams to run an agile marketing process. Allocates resources based on capacity and priorities. Develops GTM plans that include intake documentation and creative briefs, project parameters and key milestones, and timeline estimates.- Leads and facilitates project related team meetings, communicates action items and next steps. Ensures team members understand project milestones, requirements, action items, and potential risks.- Collaborates with cross-functional teams to develop and drive event-based marketing initiatives.- Manages vendor relationships and staffing across photo and events production. Responsible for management and communication of budgets for events, activations, and photo.

Portland, Oregon, United States

- Drives the planning, development, and execution of go-to-market calendar for the digital team.- Owns email marketing creative production through development of creative briefs and copywriting.- Owns email marketing production through campaign set up, testing, and scheduling email campaign sends.- Develops content updates, launch plans, and seasonal promotions for DTC channels.- Analyzes email marketing programs and drives customer acquisition.- Supports Amazon channel through driving seasonal updates, monitoring inventory levels, and stock replenishment.

Portland, Oregon Area

- Responsible for setting expectations and achieving seamless execution of store operations across all six locations.- Develop and oversee retail channel strategy and goals, from both a P&L and brand perspective. Establish the plan to achieve these strategies and goals and to monitor progress.- Own retail go to market strategy and calendar, developed by analysis of store statistics and retail trends.- Established Store Manager Areas of Ownership to create a development track for retail staff and optimize manager involvement through specialization.- Plan and manage national sales meeting for retail managers and create agenda to optimize knowledge sharing.- Created payroll management template and expectations document to help retail decrease payroll spending by 15% while maintaining customer service standards.- Managed inventory across all locations and created an inventory procedure that decreased shrink by 10%.- Represent retail needs in seasonal concept meetings and forecasted all retail product buys.

Greater Seattle Area

- While maintaining responsibilities at the Seattle store, took on management of additional two stores ensuring company standards are met.- Created Store Operating Procedures document to align all retail processes including hiring, inventory management, merchandising standards, and order of operations.

Greater Seattle Area

- The proper running and maintenance of the retail HUB.- Tracking and maintaining costs, payroll and store expenses within established budget.- Developing strategies to grow HUB sales.- Recruiting, hiring, developing and retaining personnel.- Training and motivating associates to achieve maximum sales productivity.- Having excellent knowledge of inventory procedures and best practices, keeping all HUBS at company goal.- Managing store scheduling to ensure proper coverage based on business needs.- Take lead on local marketing and planning local HUB events.- Communicating with the retail operations regarding all HUB development, growth, and issues.- Ensuring the proper launch and promotional setup of the store and maintaining the sales floor.- Ensuring compliance and adherence to policies and procedures as well as standards, practices and company directives.- Ensuring, through effective customer service and direct selling, that sales plans are achieved.

Greater Seattle Area

- Manage sales staff as well as hiring and training- Work with independent sales reps to stock sales floor and manage inventory levels- Work with large bike brands to place orders and maintain inventory levels- Create purchase orders for bikes and products in accordance with the seasonality of the industry- Manage company website and e-mail to work with customers as well as creating social media accounts- Store merchandising and marketing

Greater Seattle Area