Ashley Carter Email & Phone Number

Houston, Texas Area

• Manage Reliant's social media channels, driving engagement and brand visibility through effective social media strategy and content development.• Oversee social media agency and vendor relationships to ensure alignment with Reliant's digital marketing goals and objectives.• Lead digital marketing projects, focusing on innovative strategies to boost online presence and audience engagement.• Develop and execute the paid media strategy, including creative and media planning for Reliant's social media campaigns, to maximize ROI and reach target audiences.• Responsible for implementing the organic social media strategy across all Reliant channels, enhancing brand awareness and audience engagement.• Collaborate with internal stakeholders to build and execute comprehensive upper-funnel media campaigns that align with Reliant's business objectives.• Identify opportunities for digital marketing improvements to enhance performance, optimize user engagement, and drive measurable results.• Analyze social media and digital marketing data to track Reliant's performance against Texas competitors and uncover new market opportunities.• Oversee SEO agencies, managing SEO enhancements to increase Reliant's search engine visibility and website traffic.• Support Reliant’s MASS advertising campaigns by coordinating with external agencies and internal teams on TV commercials, radio ads, out-of-home (OOH) ads, and digital display advertising projects.

Houston, Texas Area

• Led project management for website properties, coordinating with design, content, and production teams to enhance digital initiatives.• Managed website merchandising, inventory, creative launches, and production schedules to optimize e-commerce performance.• Orchestrated quality assurance for site updates, ensuring a seamless user experience.• Analyzed industry trends and implemented feature updates to improve website functionality and user flow.• Migrated and managed customer and order data for detailed reporting and strategic decision-making.• Directed web product photoshoots and crafted engaging copy for product descriptions to boost search visibility and conversions.• Generated reports on e-commerce sales, social media, and email campaigns, identifying growth opportunities.• Served as the main contact for online inquiries, providing exceptional customer service via email and phone.• Managed order fulfillment and returns, using selling techniques to convert returns into repeat sales.• Created Facebook ads to drive traffic and engagement, optimizing campaign performance.• Achieved sales targets through strategic e-commerce initiatives and maintained monthly KPI reporting.• Leveraged in-depth product knowledge to act as an online stylist, guiding customer purchases.• Developed retention campaigns to enhance customer loyalty and lifetime value.• Collaborated with FedEx, warehouse teams, and store associates to ensure efficient logistics.• Supported in-store events and assisted with the successful relaunch of the Elaine Turner website on a new e-commerce platform.

Houston, Texas Area

• Created and published unique content for clients across social media channels, enhancing brand visibility and engagement.• Analyzed social media analytics to evaluate and refine clients' social media marketing strategies for improved performance.• Stayed updated on innovative marketing trends and KPIs to ensure clients' strategies remained competitive.• Researched and developed original content to align with client objectives and audience needs.• Monitored and engaged in online conversations to boost brand reputation and visibility.• Planned, executed, and managed integrated marketing campaigns for clients.• Built and tested custom landing pages using Unbounce software to optimize lead generation and conversion rates.• Supported accounting with work order management, ensuring seamless project workflows.• Implemented PPC campaigns and strategies on platforms like Google and Amazon, driving targeted traffic.• Oversaw national and local advertising campaigns on Pandora, maximizing reach and brand impact.• Communicated directly with clients to deliver timely and effective marketing plans and updates.• Coordinated with internal teams for creative approvals and managed client communications.• Delivered completed radio spots, ads, and traffic instructions to media partners for campaign execution.• Led proposal planning and managed contract administration to secure client projects.• Developed project schedules using IT tools to track progress and meet deadlines.• Assisted graphic designers in creating marketing materials and collaborated with the web team on website updates.• Accompanied CRM Group President to client meetings, facilitating strategic marketing discussions.• Maintained strong client relationships through proactive communication and strategic support.• Researched, negotiated, and purchased media in various markets to optimize ad spend and reach.

Houston, Texas Area

• Managed mail operations, including receiving, sorting, and distributing mail to over 1,000 employees, ensuring timely and accurate delivery.• Coordinated outgoing mail shipments with couriers, postal services, and UPS, streamlining delivery processes.• Provided support to employees and contractors for shipping materials, ensuring efficient handling and delivery.• Maintained secure handling of confidential reports, adhering to data privacy and security protocols.• Assisted the HR department in creating and distributing new hire packets, contributing to seamless onboarding processes.• Supported office logistics by aiding with employee relocations and office moves.• Assembled inventory kits and assisted in periodic inventory counts to ensure stock accuracy.• Organized and archived documents, ensuring proper filing and record-keeping practices.• Monitored and maintained mailroom supplies, keeping inventory levels optimized.• Created shipping labels and managed UPS package processing for efficient mailroom operations.• Purchased postage and weighed outgoing mail to ensure accurate postage usage.

Austin, Texas Area

• Built brand awareness for CHAOS COCKTAILS, driving case sales growth for CHAOS ON THE ROCKS through targeted marketing strategies.• Managed one of CHAOS COCKTAILS' largest retail accounts, Specs Wines Spirits & Finer Foods, executing strategies to enhance product visibility and sales.• Led account strategy, distribution, promotional events, tastings, and sales incentives for the Specs account, maximizing customer engagement.• Developed and implemented social media and traditional advertising campaigns to increase brand reach and customer loyalty.• Oversaw the supply chain life cycle to optimize delivery, improve customer satisfaction, and ensure seamless operations.• Collaborated closely with CHAOS COCKTAILS founder, Lesley Sarkesian, and partnered with sales brokers, consultants, distributors, promotional partners, and a PR agency to achieve business goals.

Austin, Texas Area

• Created and published engaging content twice a week for an upscale wedding website, focusing on wedding trends, planning tips, and industry insights to attract and engage readers.• Conducted in-depth research on the latest wedding industry trends, styles, and innovations to ensure content was relevant, informative, and aligned with audience interests.• Utilized SEO best practices to optimize blog posts, improving search engine visibility and driving organic traffic to the website.• Assisted in content brainstorming sessions to generate fresh ideas and creative approaches to wedding-related topics, contributing to the site's overall growth and engagement.• Edited and proofread content to maintain high-quality standards and ensure clarity, consistency, and a polished tone.

Austin, Texas Area

• Served as the primary parent liaison for over 6,000 stakeholders, enhancing communication and fostering strong relationships within the community.• Facilitated clear and consistent communication with parents to address inquiries and provide timely updates on events and activities.• Transferred and managed membership data using FileMaker Pro and Excel, ensuring accurate record-keeping and efficient data handling.• Processed membership requests and retail orders promptly, delivering high-quality customer service to enhance stakeholder satisfaction.• Compiled targeted event mailing lists using Constant Contact to support marketing and promotional efforts.• Provided exceptional customer service and sales support during special events, contributing to a positive experience for attendees.• Assisted in the planning and coordination of Family Weekend and Summer Orientation, supporting event logistics and attendee engagement.

Master Of Business Administration - Mba

Pursuing an MBA at the University of Arizona Global Campus, focusing on developing strategic marketing, leadership, and global business.

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication